media management during disaster. it told how to manage media during disaster as a rescue force member. very useful to role of media during disaster. media during disaster

1. Media
Management

2. INTRODUCTION
What is media?
The media develops a direct link between
the public and disaster managers and plays
a very important role in disseminating vital
information to the public before, during
and in aftermath of disasters.

3. How media assists public in disaster
management?
 Educating the public about disasters
 Warning of hazards and gathering and
transmitting information about affected areas;
 Alerting government officials, relief organizations
and the public to specific needs;
 Facilitating discussions about disaster
preparedness and response for continuous
improvements of the response personnel
 showcase their heroic humanitarian efforts
during the most difficult unimaginable disaster
situations.

4. Means Of Communication

5. TYPES OF MEDIA
• THE ELECTRONIC MEDIA
i. The Radio
ii. The Television
• THE PRINT MEDIA
i.The Newspaper
ii.Other Printed Material

6. • Social Media:
Means Internet based tools which shares
information
Ex: Facebook, Blogger, what’s app, Twitter,
Flicker

7. ROLE OF MEDIA IN DISASTER
MANAGEMENT
Media provides tremendous visibility for disaster-
related issues and, if used properly, can aid the process
of disaster management in the following ways:
1) Increased Lobbying.
2) Prioritization of disaster risk issues.
3) Facilitate formation of early warning system.
4) Increase international donations.
5) Improve coordination of risk assessment activities.

8. IMPACT OF THE MEDIA
• Positive effects of the media:
1) First to define the event as an official disaster.
2) Gives on the spot information and factual
coverage.
3) Provides information about public safety and health
related issues.
• Negative effects of the media:
The media may exaggerate some elements of the disaster
and create unnecessary panic

9. • Focus inaccurate portrayal of human
behavior by giving untruthful stories.
• Influential politicians may manipulate the
media for personal or political gains.
• News reporters may provide biased
coverage for purposes of sensationalism
by capturing horrific devastation which
leads to the deployment of unnecessary
and inappropriate resources.

10. What may media can ask you ?
• What are you doing here ?
• What are the capabilities of your team ?
• How many trapped or dead have been evacuated
and how many are possibly trapped ?
• What kinds of difficulties you are facing during
operation ? (may be asked to be criticised to other
dept)
• What are the techniques you are adopting for
evacuation and how much time will take to
complete the ops ?

11. HELPFUL HINTS FOR YOUR INTERVIEW
a. Television
• Make sure that the background activity is
professional and related to what you are being
interviewed about.
• Select places that you feel comfortable in,
keeping in mind noise levels and background
lighting.
• Your appearance, the quality of your voice, and
your mannerisms give a first impression of you.

12. • Have a prepared and rehearsed 20-to 30
seconds sound bite or statement that
you will deliver, summarizing your
interview.
• Remember that a several-minute
interview may be edited down to maybe
just a few seconds. When aired, the story
will be summarized by the news anchor.
• If you make a mistake, stop and rephrase,
even if it is a live interview.

13. • Don’t criticise any department or administration.
• Use technical terminology to elaborate the
incident and progress of the ops.
• Don’t give any accurate statement about dead and
trapped. Confirm from district admn and stated as
DA said.
• Don’t hesitate and speak with confidence not over
confidence.
• If media asks any controversial question, answer it
very tactically.
• Don’t blame directly to any dept or agency.

14. b. Radio
• Be brief and concise, speaking in a
normal conversational tone.
• Take a moment or two to choose your
words carefully, when necessary.
• Obtain a phone number where you can
call in additional information or
updates.

15. c. Print
• Obtain the phone number where you can
supply the interviewer with updates.
• Before the interview discuss with the reporter
how the interview material will be used to
avoid the “out of context” issues.
• Spell names and words most likely to be
misspelled.
• If the interview is conducted by phone, do it in
a quiet location.
• Be prepared to be misquoted.

16. d. Social Media
i. Think before posting
ii. Always keep safety and security in mind
iii. Use judgment and discretion
iv. Give credit where it is due
v. Think about how you present yourself
vi. Do not share internal or confidential
information :

17. DESIGNATED OFFICIALS TO INTERACT
WITH MEDIA
• HQ, NDRF : DG & IG NDRF, Or any
DIG designated by the DG.
• Battalion Level : Battalion Commandant
himself or any Unit Officer
designated by him
• Coy Level : Coy Commander himself
• Team Level : Team Commander

18. EVENTS OF GIVING PRESS RELEASE
• It is advisable to give press release on
following events:
Mobilisation
Upon activation of Team
Operations
Participating in press conferences;
Demobilisation

19. Scenario-1
What
will be
your
media
bite ?

20. Scenario-2
What
will be
your
media
bite ?

21. Scenario-3
What
will be
your
media
bite ?

22. Scenario-4
What will
be your
media
bite ?

23. Scenario-5
What
will
be
your
medi
a bite
?

24. What is your bite ?