MARIA MELLEGERS – PALAIOLOGOS - DATA-DRIVEN INTUITION: HOW BARCLAYS HELPS SME’S MAKE DECISIONS THAT MATTER

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Data-driven Intuition
How Barclays helps SME’s make decisions that matter
Maria Mellegers – Palaiologos
Adoption Lead VP | Information Business | Barclays
UK

Data-driven Intuition | Maria Mellegers | Information Business | Barclays UK
Intuition: that elusive charisma

Intuitive leadership has many famous supporters..
“Intuition is a very powerful thing-
more powerful than intellect.”
“The intuitive mind is a sacred gift
and the rational mind is a faithful
servant.”

…and many more not so famous ones.
On average, organizations only use 50% of all
available information for decision-making
58%
base more than half of their
regular business decisions
on gut feel or experience
rather than being driven
by data and informationSME’s Source: Bi-survey.com
Larger
corporates
40%
SME’s
58%
you & me
70%

“Intuition is a form of intelligence that
allows individuals and organizations to
identify patterns, cut through the
layers of disparate information and get
a strong sense of the whole.”
Intuition is a learned behaviour.
VSDATA INTUITION
PATTERNS

UK SME’s: Opportunities & Challenges

SME contributions to the UK economy are
growing
11%
Growth in revenue
contribution from the top
10 UK cities to reach
£217B2015-2020 Source: smallbusiness.co.uk
of all private
sector turnover
in the UK
Total £1.8T
47%
5.4M
PRIVATE SECTOR SME
+97K
2015
+2M
2000
2016
of total private sector
15.7M
Employment
60%

..so are the challenges they face.
Source: Barclays – SME Cost Index
“Do you expect Brexit to
have a positive impact on
your business?”
35
65
0 20 40 60 80
NO YES
Source: http://smallbusiness.co.uk/
“Will you increase your
prices if inflation rises
again?”
63
17
15
0 20 40 60 80
1
DO NOT KNOW NO YES

Tech offers information- but scattered
61
60
59
55
42
39
37
36
34
34
26
37
44
32
28
17
8
14
12
8
8
4
34
44
27
26
15
6
13
11
5
8
3
27
35
18
8
11
3
5
6
3
6
2
ACCOUNTING SOFTWARE
BACS
STORED DATA ONLINE
BUSINESS NETWORKS
MERC. PAYMENT SYSTEMS
MR SOFTWARE APPS
WORK RELATED APPS
REPORTING AND ANALYTICS
E-COMMERCE SOFTWARE
EMAIL MKT SERVICES
ONLINE CRM APPS
Aware Considered Currently Use Particularly Important

Change is happening faster than ever before
Planning for the future and responding to new situations by
extrapolating on the past is not as effective today, as it used to be.
Excessive variation is the enemy of predictability.

Barclays Information Business is about helping
businesses identify patterns & make decisions that
matter.
Collect
Data
Clean Data Identify Patterns
Insights

Everyone can access our curated spend data..
Local Insights
• Insights that emerge from our
millions of card transactions
• Consumer and small business
growth and behaviour
• Aggregation means no
individual’s data can be
uncovered
• Cuts and comparisons by spend
sector, geography and segment
• Search ‘barclays local insights’
https://www.insights.barclays.co.uk/

SmartBusiness Insights
• ‘Contextualising’ data for SMEs
• My business – spend and
performance comparison
• My customers – customer
dynamics vs. close competitors
• Filtering for privacy and relevance
• Available to Barclays Business
customers through online banking
while we help SME’s stay in the know.

We co-create the experience with our customers.
Here are some things we’ve learned:
• Security: Customers want to be reassured that their data is
anonymized and handled with care
• Understand the How: “Insights are great, what’s the data behind
them?”
• Personalization: They appreciate the freedom to play around with
data and tailor the information provided
• Less is more: Card- style designs, visual cues and easily digestible
snapshots help simplify complexity, make sense of data and identify
patterns. Simplicity is equally important to richness of data
• Love to be educated: Editorial content and access to knowledge is
important
• Setting Goals: Customers want to get help in organizing their
priorities

be on the watch.
the gods will offer you chances.
know them.
take them.
The Laughing Heart, C. Bukowski

Reach out to us!

Thank you

Sources
https://beinspiredchannel.com/impressive-quotes-sayings-steve-jobs/
https://blog.evernote.com/blog/2017/01/11/albert-einstein-approach-to-thinking/
http://www.drpaulwong.com/intuition-the-best-kept-secret-for-survival-and-success/
https://bi-survey.com/data-driven-decision-making-business
https://hbr.org/2001/02/when-to-trust-your-gut
https://www.relationshipscoach.co.uk/blog/research-shows-our-subconscious-mind-makes-our-decisions-for-us/
http://mag.ispo.com/2015/01/90-percent-of-all-purchasing-decisions-are-made-subconsciously/?lang=en
http://smallbusiness.co.uk/sme-contributions-forecast-217billion-2534943/
http://www.fsb.org.uk/media-centre/small-business-statistics
https://secure.sfdcstatic.com/uk/assets/pdf/understanding-small-business.pdf
https://www.statista.com/statistics/291299/average-profit-of-smes-in-the-uk-by-enterprise-size/
Demand Driven Supply Chain: A Structured and Practical Roadmap , Paulo Mendes
http://smallbusiness.co.uk/brexit-outlook-divisive-2534771/
http://www.p2pfinancenews.co.uk/2017/04/05/sme-inflation-barclays/
Appendix

MARIA MELLEGERS – PALAIOLOGOS - DATA-DRIVEN INTUITION: HOW BARCLAYS HELPS SME’S MAKE DECISIONS THAT MATTER

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MARIA MELLEGERS – PALAIOLOGOS - DATA-DRIVEN INTUITION: HOW BARCLAYS HELPS SME’S MAKE DECISIONS THAT MATTER