The Russian internet market saw 50.1 million daily users and 61.3 million total unique visitors in 2012, making it the largest market in Europe by audience. The top 20 Russian websites by city audience all had over 100,000 visitors. The Russian digital advertising market was worth $1.81 billion in 2012, with search and display advertising making up 68% and 32% respectively. Internet advertising accounted for 18.9% of the total Russian ad market in 2012. The presentation provided an overview of key metrics on the Russian internet user base and digital advertising market.