We will audit any existing pay-per-click campaigns to find quick improvements and prioritize our strategy. We will research keywords related to your products and services from your website and competitors to build an initial list, refining it over time. If taking over an existing campaign, we will audit previous efforts to help focus our approach.

1. AUDIT EXISTING ACCOUNT
If applicable, in cases where ETREND
is taking over a previous Pay-Per-Click
campaign, we’ll conduct a full audit
of previous efforts. This often reveals
some quick wins and helps us prioritize
our approach.
RESEARCH & DEVELOPMENT
Keywords are words or phrases that
people use when searching online for
a product or service. A robust keyword
list describing your product or service
is critical. We’ll review your current site
and competitor’s sites to create a be-
ginning list which will be refined as we
progressively build the campaign.
ESTABLISH TARGET DEMOGRAPHICS
IFAPPLICABLE,IncaseswhereETREND
is taking over a previous Pay Per Click
campaign, we’ll conduct a full audit
of previous efforts. This often reveals
some quick wins and helps us prioritize
our approach.