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AUDIT EXISTING ACCOUNT
If applicable, in cases where ETREND
is taking over a previous Pay-Per-Click
campaign, we’ll conduct a full audit
of previous efforts. This often reveals
some quick wins and helps us prioritize
our approach.
RESEARCH & DEVELOPMENT
Keywords are words or phrases that
people use when searching online for
a product or service. A robust keyword
list describing your product or service
is critical. We’ll review your current site
and competitor’s sites to create a be-
ginning list which will be refined as we
progressively build the campaign.
ESTABLISH TARGET DEMOGRAPHICS
IFAPPLICABLE,IncaseswhereETREND
is taking over a previous Pay Per Click
campaign, we’ll conduct a full audit
of previous efforts. This often reveals
some quick wins and helps us prioritize
our approach.

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1

  • 1. AUDIT EXISTING ACCOUNT If applicable, in cases where ETREND is taking over a previous Pay-Per-Click campaign, we’ll conduct a full audit of previous efforts. This often reveals some quick wins and helps us prioritize our approach. RESEARCH & DEVELOPMENT Keywords are words or phrases that people use when searching online for a product or service. A robust keyword list describing your product or service is critical. We’ll review your current site and competitor’s sites to create a be- ginning list which will be refined as we progressively build the campaign. ESTABLISH TARGET DEMOGRAPHICS IFAPPLICABLE,IncaseswhereETREND is taking over a previous Pay Per Click campaign, we’ll conduct a full audit of previous efforts. This often reveals some quick wins and helps us prioritize our approach.