The document provides guidance for students completing a trends project on an industry. It outlines the sections and content needed, including an introduction discussing 3 trends, a section analyzing an emerging issue in more depth, and a conclusion. Feedback is provided on a draft submitted focusing on trends in sustainability, supply chain management, and cybersecurity in the pharmaceutical industry specifically around AstraZeneca. The feedback suggests broadening the focus to discuss trends impacting the pharmaceutical industry as a whole rather than just one company.

1. 1
7
Trends in the [Fill in relevant term(s) here] Industry
Comment by Kathleen Hogan: Note to students: This
template is intended to help you organize the parts of your
Trends project so that you build each section as directed.
You will submit a draft to your professor of the first part at the
end of Week 2. This is important! Use the feedback from your
professor to refine your trends section and correct any errors in
your reference citations. Then work on the issue of interest,
review and edit your work, and submit your completed paper at
the end of Week 3. It you want to send a draft to the writing
tutors, build in time to get that feedback and use it for your
final.
Please delete all the instructions/notes within this template
before submitting your final paper. In the web version, click
the three dots in the upper right corner and select delete thread.
In the desktop version, right click on the comment and select
delete.
Good luck!!
[Fill in your first and last name]
Your school
[Fill in your course name]
[Fill in instructor’s name]

2. [Fill in due date]
[Insert a page break after your last line of text so your first
page will always be on a new page no matter how much you edit
your paper. In Word, go to “Insert” and choose “Page Break”.]
Trends in the [Fill in relevant term(s) here] Industry
Comment by Kathleen Hogan: Put your title here as it’s
written on your title page. It is a Level 1 heading (centered and
bold). Read more about APA Level Headings (apa.org).
This first section (due at the end of Week 2 for a review)
consists of the title page, introductory paragraph, Level 1 and
Level 2 headings, discussion of three trends, and your
references page. Within your introductory paragraph, introduce
your industry and clearly identify the top three trends your
research has uncovered. Remember to use in-text citations if
you are using others’ ideas (Hogan, 2021). Your final sentence
should be a transition that leads into the discussion of your first
trend in the body of your paper. Comment by Kathleen
Hogan: For a refresher, go here: In-Text Citations - APA 7th
Edition Citation Examples - LibGuides at University of
Maryland Global Campus (umgc.edu) ***This is an excellent
website to bookmark for future use!
Discussion of Three Trends
[Name of Trend #1] Comment by Kathleen Hogan: This is a
Level 2 heading (left-justified and bold). Continue this pattern

3. for Trends 2 and 3.
In this section, introduce and discuss Trend #1 in 1-2
paragraphs. Explain how this trend is new to the industry and
what it signals for the industry. Note that all paragraphs are
indented a tab at 0.5”. Also, all lines are double spaced. The
final sentence of this paragraph should lead into the first
sentence of the next paragraph. You will have an opportunity to
revise this section when you receive feedback from your
professor on your draft.
[Name of Trend #2]
In this section, introduce and discuss Trend #1 in 1-2
paragraphs. Explain how this trend is new to the industry and
what it signals for the industry. The final sentence of this
paragraph should lead into the first sentence of the next
paragraph. You will have an opportunity to revise this section
when you receive feedback from your professor on your draft.
[Name of Trend #3]
In this section, introduce and discuss Trend #1 in 1-2
paragraphs. Explain how this trend is new to the industry and
what it signals for the industry. The final sentence of this
paragraph should lead into the first sentence of the next
paragraph. You will have an opportunity to revise this section
when you receive feedback from your professor on your draft.
An Important Emerging Issue Comment by Kathleen Hogan:
This is where the next section begins.
In this section you will identify an emerging issue or problem
within your industry. This could be one of your three trends, or
it can be related to the industry. This section will be around 2-3
double-spaced pages.
This section begins with an introductory paragraph that
identifies an emerging issue or problem and makes a claim
about its significance in your industry.

4. [Theme] Comment by Kathleen Hogan: To organize this
section for your reader, use Level 2 headings (left-justified and
bold) to organize information by theme.
For the rest of the paper, you will develop an argument that
supports this claim (clearly stated in your introduction). The
body paragraphs need to describe and justify your proposed
approach to the issue and explain how it relates to how other
organizations or experts have addressed the same issue based on
their research. When you present your argument, you should
also be prepared to anticipate and refute counterarguments or
alternative approaches. By showing that you understand other
approaches and being very clear about how your approach is
preferable, you are more likely to make a compelling argument.
Use information from your sources to support your ideas while
ensuring that your own voice and ideas are primary in the paper.
Again, be sure to include in-text citations when you are using
ideas from your sources. If you include any quoted material,
please include the location of the material as well as the author
and year (Hogan, 2021, p. 2). Do not rely on quoted material.
This paper should represent
your thoughts based on a synthesis of ideas that
contributed to your thesis.
[Theme]
Continue to describe and justify your proposed approach to the
issue and explain how it relates to how other organizations or
experts have addressed the same issue based on research.
[Theme]
Continue to describe and justify your proposed approach to the
issue and explain how it relates to how other organizations or
experts have addressed the same issue based on research.
You may not have a third theme or may need an additional
Level 2 headings for more themes – adjust the template as
needed.
Conclusion

5. Based on the above discussion of three trends and a deeper
discussion of an important issue, this section will consist of 1-3
paragraphs that provide conclusions about the trends, the
emerging issue, and their overall impact on the direction of the
industry. You may discuss areas of uncertainty that require
further research, but do not introduce anything new here except
to make focused conclusions about the trends and issue based on
your synthesis of the ideas from your resources and your own
thoughts. Well done!!!
[Insert a page break after your last line of text so your
References page will always be on a new page no matter how
much you edit your paper. In Word, go to “Insert” and choose
“Page Break”.]
References Comment by Kathleen Hogan: See the UMGC
Library's General Rules - APA 7th Edition Citation Examples -
LibGuides at University of Maryland Global Campus
(umgc.edu) for additional guidance.
An example of a student paper in APA 7 format can be found
here: Sample Annotated Student Paper in APA Style.
Remember: All sources that you use in your paper must be
listed here AND cited in the body of your paper.
Biggs, S., & Nadeau, K. (1992, December).
Students with Attention Deficit Disorder (ADD).
Presented at Chesapeake Psychological Services to members of
Nation’s Capital Area Disability Support Services Coalition.
http://www.adult-add.org/study/student/study_study_tips.htm
Comment by Kathleen Hogan: Note that the second line of
each citation is indented. First type in all your citations. Then
highlight them and go to “Paragraph” and click the arrow to see
all settings. When you set a “Hanging” indention and line

6. spacing at “Double”, your citations should be correct.
Booth, R. C. (1998).
List of appropriate school-based accommodations and
interventions. Highland Park, Ill.: National Attention Deficit
Disorder Association.
http://www.add.org/content/school/list.htm
General information about Attention-Deficit/Hyperactivity
Disorder fact sheet number 19 (FS19). (1999, August). The
Academy for Educational Development and the Office of
Special Education Programs. http://www.adult-
add.org/study/teacher/study_teach_tips.htm
Hallowell, E. M., & Ratey, J. J. (1994).
Driven to distraction: Recognizing and coping with
Attention Deficit Disorder from childhood through adulthood.
Pantheon Books.
Latham, P. H. (2000).
Attention Deficit Disorder in college faculty and
students: Partners in education. National Center for Law and
Learning Disabilities. http://www.adult-
add.org/study/student/study_student_college.htm
Robertson, A. S. (2000).
ADD/ADHD: What does it mean for parents and
families when their child is diagnosed with this condition?
http://www.adult-add.org/medical/research/research_family.htm
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7. 1
Trends in Pharmaceutical Industry
Your name
Your school
Your course
Your prof
October 17, 2022
Trends in Pharmaceutical Industry
Changing and developing over time are the keys that show
that emergency is growing. However, the ability to be
maintained at a certain level is crucial. The growth of
sustainability, supply chain, and improved in cybersecurity.
AstraZeneca is a Global, science -led, patient-focused
pharmaceutical company. AstraZeneca is focused on creating
genuinely innovative medicines and improving access to them.
Sustainability, supply chain, and improved cybersecurity are the
top three trends that our research has uncovered.
Discussion of Three Trends
1-
Sustainability
AstraZeneca's sustainability strategy is being implemented
through these three focuses. Healthcare accessibility, ecological
preservation, and openness and honesty are among these top
concerns. At AstraZeneca, sustainability is becoming

8. increasingly important. The new focus on sustainability this
year is to unite, innovate, and transform in order to guarantee a
bright future for all of humanity, not only in Africa
(Sustainability at AstraZeneca,n.d.). This year, the emerging
aspect of sustainability is also based on connecting, innovating,
and transforming, to deliver a common future across Africa and
beyond (Sustainability at AstraZeneca, 2022). What does
sustainability have to do with the pharmaceutical industry? The
pharmaceutical business is one of the most significant parts of
the global economy and has had and continues to have a
significant effect on people's lives because of its contributions
to health and quality of life (EFPIA, 2019). Drugs, vaccinations,
and other medical interventions for both widespread and
uncommon illnesses are all the purview of the pharmaceutical
sector. With an aging global population and better healthcare
systems, the pharmaceutical industry is responding to rising
demand by becoming more conscious of the need to achieve
sustainable development while supplying a broader spectrum of
pharmaceutical goods. That's why people are starting to take a
closer look at the pharmaceutical sector and how its operations
affect the environment (Milanesi et al., n.d.).
2- Supply Chain
The Taskforce at AstraZeneca is working to hasten the
transition to a carbon-neutral health system by focusing on the
product supply chain, which is responsible for almost half of the
healthcare industry's total emissions (Supply Chain at
AstraZeneca, 2022). Within the context of any given healthcare
system, medicine supply as a strategic product should be
considered the highest priority. Pharmaceutical businesses,
which play a significant role in the distribution of drugs, are
vulnerable to a variety of dangers. These risks cause disruptions
in the supply of medicine in many ways, including their
quantity and quality as well as their delivery to the appropriate
location, clients, and at the appropriate time. Therefore, the
identification of potential risks in the supply processes of
pharmaceutical businesses and the implementation of

9. preventative measures are strongly encouraged (Milanesi et al.,
n.d).
3-Improved cybersecurity
Data from the pharmaceutical industry is among the most
valuable and difficult to decipher for cybercriminals. A new
analysis from Reposify found that 92 percent of businesses had
had at least one instance when sensitive data may have been
leaked, and 46 percent had an unsecured Server Message Block
(SMB) service. Threats can come from a variety of different
places, including phishing attempts, careless workers, and
compromised third-party providers. Security threats are an
inevitable reality for the pharmaceutical industry due to the
constant stream of new technology. As we approach 2022, we
should expect a heightened focus on cyber security. The planned
changes to HIPAA and HITECH that were released in 2021 will
go into effect in 2022, prompting pharmaceutical companies and
their business associates to reevaluate the role that sensitive
customer information plays in their operations. For instance,
HIPAA-covered businesses must provide individuals with
customized estimates of costs when they give a copy of an
individual's PHI and must publish estimated price schedules for
access and disclosure of PHI on their websites (Krugly2018).
My Teacher feed back
Overall Feedback
Hi Ruth, thanks for the draft. Your trends are great but your
paper is focused on one company - AstraZeneca. The project is
on trends in your industry - so in this case, it should be focused
on the pharma industry as a whole and not just one company.
I am sure it is possible to tweak your narrative to address the
industry - example, instead of saying 'at AstraZeneca,
something happens' say 'the pharma industry is facing
<something>', where applicable.

10. Hope this helps. You dont have to resubmit the draft and so
move to part 2. But please make these changes to the final
paper.
Feedback Date
Reference
Jaberidoost, Nikfar, Abdollahiasl, & Dinarvand. (n.d.).
Pharmaceutical supply chain risks: a systematic review.

11. Springer Link. Retrieved October 18, 2022, from
https://link.springer.com/article/10.1186/2008-2231-21-
69#citeas
Kruglyak. (2018, May 18). Pharma will innovate and prosper
further: Top 10 pharmaceutical industry trends in 2022. Google
Scholar. Retrieved October 18, 2022, from
https://www.avenga.com/magazine/pharmaceutical-
industry-trends/
Milanesi, Runfola, & Guercini. (n.d.). Pharmaceutical industry
riding the wave of sustainability: Review and opportunities for
future research. Google Scholar. Retrieved October 18, 2022,
from
https://www.sciencedirect.com/science/article/abs/pii/S0959652
620312518#preview-section-references
Sustaibnability at AstraZeneca. (n.d.). AstraZeneca.com.
Retrieved October 18, 2022, from
https://astrazeneca.com/sustainability.html