This document provides a guide on how to use LinkedIn for social selling. It discusses building a personal brand on LinkedIn, essential LinkedIn plug-in applications for sales professionals, building your network on LinkedIn, LinkedIn groups for social selling excellence, prospecting and preparing for social selling, and social selling case studies using LinkedIn. The goal is to educate readers on leveraging LinkedIn to generate leads and opportunities by building quality professional connections and relationships.
The ultimate guide_getting_started_with_social_selling (1)David Blake
This document provides guidance on implementing social selling across sales and marketing teams. It discusses how digital disruption has changed buyer behavior and the sales process. It then provides case studies of companies that have successfully adopted social selling, highlighting benefits like increased revenue and improved lead generation. The document also provides specific recommendations for how sales and marketing can operationalize social selling, such as empowering the sales team through content and tracking engagement. The overall message is that social selling requires aligning sales and marketing teams and changing processes to adapt to today's digital landscape.
EFL Health Care aims to provide health care for all through traditional Ayurvedic practices and promoting an eco-friendly lifestyle. The goal is to improve people's health and resistance to disease by implementing preventative measures like yoga, meditation, and following daily and seasonal routines as prescribed in Ayurveda. EFL plans to open health care units in cities for consultations and treatments, and operate retreat sites closer to nature for rejuvenation therapies, yoga, panchakarma cleansing practices, and experiencing Ayurvedic daily and seasonal regimens practically. The overall objective is to bring people back to nature and a healthier lifestyle as prescribed by Ayurveda.
MotamyzOon is an Egyptian academy established in 2009 to provide special courses for children and teens to improve their skills in fields like science, management, and art. Their vision is to become the top academy in Egypt for developing children's skills by 2016, and their mission is developing children through courses and workshops. They offer aviation, animation, first aid, and photography workshops.
El documento describe las ventajas de la gestión del conocimiento y la innovación abierta. La gestión del conocimiento permite optimizar la información, fomentar la satisfacción del personal, incrementar el capital intelectual y mejorar la posición competitiva. La innovación abierta implica que las ideas provienen tanto de fuentes internas como externas y los actores internos y externos tienen un papel similar en el proceso de innovación. Empresas como IBM y Procter & Gamble han adoptado con éxito modelos de innovación abierta.
The ultimate guide_getting_started_with_social_selling (1)David Blake
This document provides guidance on implementing social selling across sales and marketing teams. It discusses how digital disruption has changed buyer behavior and the sales process. It then provides case studies of companies that have successfully adopted social selling, highlighting benefits like increased revenue and improved lead generation. The document also provides specific recommendations for how sales and marketing can operationalize social selling, such as empowering the sales team through content and tracking engagement. The overall message is that social selling requires aligning sales and marketing teams and changing processes to adapt to today's digital landscape.
EFL Health Care aims to provide health care for all through traditional Ayurvedic practices and promoting an eco-friendly lifestyle. The goal is to improve people's health and resistance to disease by implementing preventative measures like yoga, meditation, and following daily and seasonal routines as prescribed in Ayurveda. EFL plans to open health care units in cities for consultations and treatments, and operate retreat sites closer to nature for rejuvenation therapies, yoga, panchakarma cleansing practices, and experiencing Ayurvedic daily and seasonal regimens practically. The overall objective is to bring people back to nature and a healthier lifestyle as prescribed by Ayurveda.
MotamyzOon is an Egyptian academy established in 2009 to provide special courses for children and teens to improve their skills in fields like science, management, and art. Their vision is to become the top academy in Egypt for developing children's skills by 2016, and their mission is developing children through courses and workshops. They offer aviation, animation, first aid, and photography workshops.
El documento describe las ventajas de la gestión del conocimiento y la innovación abierta. La gestión del conocimiento permite optimizar la información, fomentar la satisfacción del personal, incrementar el capital intelectual y mejorar la posición competitiva. La innovación abierta implica que las ideas provienen tanto de fuentes internas como externas y los actores internos y externos tienen un papel similar en el proceso de innovación. Empresas como IBM y Procter & Gamble han adoptado con éxito modelos de innovación abierta.
Imagination Publishing is a Chicago-based marketing communications firm founded in 1994 that provides custom media, marketing, and community engagement services to clients. Association Growth Partners (AGP), a division of Imagination Publishing, works with associations to develop content that helps them connect more deeply with their members. The webinar discussed best practices for managing online communities, including developing a content plan, distribution strategy, and methods for measuring success both qualitatively and quantitatively.
Ask the Pros: How to Manage Social Media at Your NonprofitBig Duck
Facebook? Twitter? Pinterest? Instagram? With so many channels, it can be hard to know where to start, how to make time for it, or if you're doing it well. Social media has fundamentally shifted the way we communicate and connect with our supporters. Farra Trompeter, Vice President of Big Duck, will moderated a panel of nonprofiteers who manage communities and social media for their organizations. Together they will shared how they use social media to engage their communities.
The document argues for the need for a Chief Marketing Technologist role. In 3 sentences: Marketing and technology are now deeply intertwined due to the proliferation of marketing software solutions, but no existing role is well-suited to choreograph marketing technology; a Chief Marketing Technologist, who is a business/technology hybrid reporting to the CMO, could help translate strategy into technology, choreograph data and technology across marketing, and fuse technology into marketing's DNA. The role of the CMT is presented as critical for marketing to effectively leverage increasingly sophisticated technology.
The document argues for the need for a Chief Marketing Technologist role. In 3 sentences: Marketing and technology are now deeply intertwined due to the proliferation of marketing software solutions, but no existing role is well-suited to choreograph marketing technology; a Chief Marketing Technologist, who is a business/technology hybrid reporting to the CMO, could help translate strategy into technology, choreograph data and technology across marketing, and fuse technology into marketing's DNA. The role of a CMT is portrayed as an important pillar for modern marketing.
The Case for a Chief Marketing TechnologistScott Brinker
The document discusses the case for appointing a Chief Marketing Technologist role. In 3 sentences: It argues that marketing and technology are now deeply intertwined, with hundreds of marketing software solutions, so marketing must champion its own technology. A Chief Marketing Technologist would help translate strategy into technology, choreograph data and tech across marketing, and fuse technology into marketing's DNA. This hybrid business/tech role would report to the CMO and live and breathe both marketing and technology.
This document discusses how social media is changing Disney's online marketing strategy. It notes that social media allows Disney to engage audiences throughout the lifecycle of its franchises, learn more about audiences, and provide easy discovery and sharing of content. It also discusses how social media is integrating with other parts of Disney's marketing, driving organizational changes, and influencing priorities like a more global and real-time strategy. Social media further enables insights from consumer data, testing of campaigns, and community building through CRM integration.
Public relations involves conveying messages through media to influence public opinion on behalf of clients. It aims to direct the public's actions by shaping their views. Brand management applies marketing techniques to specific products and brands. It creates an understanding of what the brand represents, develops expectations, identifies the brand's territory in the market to ensure uniqueness, and positions key activities to keep the brand's promise top of mind.
Consumer Life Cycle Research - Brand Pioneers 2012Panelteam
1. Nokia's market share fell as it was slow to adapt to the smartphone revolution and lost ground to Apple and Android-powered devices.
2. Nokia focused too much on its legacy feature phones and platform, and not enough on high-end smartphones and new technologies like touchscreens.
3. Nokia struggled to keep up with the pace of innovation set by Apple and Google, and saw its brand trust, loyalty, and market position decline as a result.
Sam Yagan and Christian Rudder of OkCupid discuss how they use non-traditional metrics and data to run their business more effectively than competitors. They analyze billions of interactions and messages to determine what leads to more replies and attraction between users. Their analysis found things like compliments on personality are more effective than comments on physical appearance, and more attractive users get more messages regardless of gender. They aim to share their data-driven insights to help marketers improve their social media strategies.
Sam Yagan and Christian Rudder of OkCupid discuss how they use non-traditional metrics and data to run their business more effectively than competitors. They analyze billions of interactions and messages to determine what makes users more likely to connect. Their analysis found that compliments on personality work better than comments on physical appearance, and that more attractive users get messaged more. They also use demographic data to target relevant advertisers. Overall, the document outlines how OkCupid leverages extensive behavioral data to optimize the user experience and attractiveness of their dating platform.
Daniel Markham's portfolio includes experience designing conferences, websites, branding projects, events, films, tradeshows for companies like State Farm, mycompany, Al Khaleejah, Interpublic Group, KPMG, Ford Motor Company, Samsung, and Intel. He has served as an experience design director, technology director, creative director, show director, and content director on various projects. His work involves creative strategy, interactive displays, video content, and event staging.
Social Media: Your Secret Weapon in Combating Negative FeedbackBonnie Southcott
Wondering how to combat negative feedback online? Here's a look at what happens when a company learns the hard way. It's the story of United Airlines Dave Carroll's "United Breaks Guitars." Presented at Social Media Conference Northwest in March, 2010. (Statistics included in presentation notes.)
This document discusses how brands must adapt to changing consumer behaviors and technologies. It outlines how marketing is being reinvented due to factors like the explosion of channels, digitalization, higher accountability, and fragmented media. Consumers now expect fluid, ad hoc experiences across multiple contexts. Technology trends like the rise of mobile and social media are also driving changes. Successful brands of the future will embrace attributes like being progressive, personal, principled, and focusing on the productivity of their solutions rather than just products. They will tell great stories, seamlessly connect experiences, and align all efforts around continuously serving customer needs.
Building Your Brand With Wellness - Inova Health System's FitFor50 program@chrisboyer LLC
This document provides an overview of branding and wellness initiatives. It discusses how focusing on wellness can improve health outcomes and generate other business for hospitals. The FitFor50 campaign at Inova Health System aimed to engage 50-year-olds in preventative health and raise awareness of wellness services through its website and other promotional activities. The campaign saw strong engagement online and in social media and helped drive participants to health-related events. Future opportunities discussed include deeper physician involvement, enhancing the online experience, and further analyzing the return on investment of wellness programs.
Inside virtual goods: the future of social gaming 2011Oleg Ulyansky
The document provides an overview of the future of social gaming in 2011. It discusses the rise of social games on Facebook and other social networks, the major eras in social gaming's development, and the key game design processes and monetization strategies used by social game developers. The document also examines trends in the social gaming landscape in 2010 and anticipates further consolidation among major developers in 2011, with an increasing focus on free-to-play mechanics, virtual goods, and cross-platform development.
VCapital offers a new way for accredited individual investors to access high-quality venture capital opportunities with lower risk and higher potential returns. Unlike traditional crowdfunding sites, VCapital focuses on Series A and follow-on investments in promising young companies, leveraging the experience and track record of founder Len Batterson and his team. By working closely with portfolio companies, VCapital aims to increase returns while reducing risk through diligent selection and support of exceptional investments poised for exponential growth.
Imagination Publishing is a Chicago-based marketing communications firm founded in 1994 that provides custom media, marketing, and community engagement services to clients. Association Growth Partners (AGP), a division of Imagination Publishing, works with associations to develop content that helps them connect more deeply with their members. The webinar discussed best practices for managing online communities, including developing a content plan, distribution strategy, and methods for measuring success both qualitatively and quantitatively.
Ask the Pros: How to Manage Social Media at Your NonprofitBig Duck
Facebook? Twitter? Pinterest? Instagram? With so many channels, it can be hard to know where to start, how to make time for it, or if you're doing it well. Social media has fundamentally shifted the way we communicate and connect with our supporters. Farra Trompeter, Vice President of Big Duck, will moderated a panel of nonprofiteers who manage communities and social media for their organizations. Together they will shared how they use social media to engage their communities.
The document argues for the need for a Chief Marketing Technologist role. In 3 sentences: Marketing and technology are now deeply intertwined due to the proliferation of marketing software solutions, but no existing role is well-suited to choreograph marketing technology; a Chief Marketing Technologist, who is a business/technology hybrid reporting to the CMO, could help translate strategy into technology, choreograph data and technology across marketing, and fuse technology into marketing's DNA. The role of the CMT is presented as critical for marketing to effectively leverage increasingly sophisticated technology.
The document argues for the need for a Chief Marketing Technologist role. In 3 sentences: Marketing and technology are now deeply intertwined due to the proliferation of marketing software solutions, but no existing role is well-suited to choreograph marketing technology; a Chief Marketing Technologist, who is a business/technology hybrid reporting to the CMO, could help translate strategy into technology, choreograph data and technology across marketing, and fuse technology into marketing's DNA. The role of a CMT is portrayed as an important pillar for modern marketing.
The Case for a Chief Marketing TechnologistScott Brinker
The document discusses the case for appointing a Chief Marketing Technologist role. In 3 sentences: It argues that marketing and technology are now deeply intertwined, with hundreds of marketing software solutions, so marketing must champion its own technology. A Chief Marketing Technologist would help translate strategy into technology, choreograph data and tech across marketing, and fuse technology into marketing's DNA. This hybrid business/tech role would report to the CMO and live and breathe both marketing and technology.
This document discusses how social media is changing Disney's online marketing strategy. It notes that social media allows Disney to engage audiences throughout the lifecycle of its franchises, learn more about audiences, and provide easy discovery and sharing of content. It also discusses how social media is integrating with other parts of Disney's marketing, driving organizational changes, and influencing priorities like a more global and real-time strategy. Social media further enables insights from consumer data, testing of campaigns, and community building through CRM integration.
Public relations involves conveying messages through media to influence public opinion on behalf of clients. It aims to direct the public's actions by shaping their views. Brand management applies marketing techniques to specific products and brands. It creates an understanding of what the brand represents, develops expectations, identifies the brand's territory in the market to ensure uniqueness, and positions key activities to keep the brand's promise top of mind.
Consumer Life Cycle Research - Brand Pioneers 2012Panelteam
1. Nokia's market share fell as it was slow to adapt to the smartphone revolution and lost ground to Apple and Android-powered devices.
2. Nokia focused too much on its legacy feature phones and platform, and not enough on high-end smartphones and new technologies like touchscreens.
3. Nokia struggled to keep up with the pace of innovation set by Apple and Google, and saw its brand trust, loyalty, and market position decline as a result.
Sam Yagan and Christian Rudder of OkCupid discuss how they use non-traditional metrics and data to run their business more effectively than competitors. They analyze billions of interactions and messages to determine what leads to more replies and attraction between users. Their analysis found things like compliments on personality are more effective than comments on physical appearance, and more attractive users get more messages regardless of gender. They aim to share their data-driven insights to help marketers improve their social media strategies.
Sam Yagan and Christian Rudder of OkCupid discuss how they use non-traditional metrics and data to run their business more effectively than competitors. They analyze billions of interactions and messages to determine what makes users more likely to connect. Their analysis found that compliments on personality work better than comments on physical appearance, and that more attractive users get messaged more. They also use demographic data to target relevant advertisers. Overall, the document outlines how OkCupid leverages extensive behavioral data to optimize the user experience and attractiveness of their dating platform.
Daniel Markham's portfolio includes experience designing conferences, websites, branding projects, events, films, tradeshows for companies like State Farm, mycompany, Al Khaleejah, Interpublic Group, KPMG, Ford Motor Company, Samsung, and Intel. He has served as an experience design director, technology director, creative director, show director, and content director on various projects. His work involves creative strategy, interactive displays, video content, and event staging.
Social Media: Your Secret Weapon in Combating Negative FeedbackBonnie Southcott
Wondering how to combat negative feedback online? Here's a look at what happens when a company learns the hard way. It's the story of United Airlines Dave Carroll's "United Breaks Guitars." Presented at Social Media Conference Northwest in March, 2010. (Statistics included in presentation notes.)
This document discusses how brands must adapt to changing consumer behaviors and technologies. It outlines how marketing is being reinvented due to factors like the explosion of channels, digitalization, higher accountability, and fragmented media. Consumers now expect fluid, ad hoc experiences across multiple contexts. Technology trends like the rise of mobile and social media are also driving changes. Successful brands of the future will embrace attributes like being progressive, personal, principled, and focusing on the productivity of their solutions rather than just products. They will tell great stories, seamlessly connect experiences, and align all efforts around continuously serving customer needs.
Building Your Brand With Wellness - Inova Health System's FitFor50 program@chrisboyer LLC
This document provides an overview of branding and wellness initiatives. It discusses how focusing on wellness can improve health outcomes and generate other business for hospitals. The FitFor50 campaign at Inova Health System aimed to engage 50-year-olds in preventative health and raise awareness of wellness services through its website and other promotional activities. The campaign saw strong engagement online and in social media and helped drive participants to health-related events. Future opportunities discussed include deeper physician involvement, enhancing the online experience, and further analyzing the return on investment of wellness programs.
Inside virtual goods: the future of social gaming 2011Oleg Ulyansky
The document provides an overview of the future of social gaming in 2011. It discusses the rise of social games on Facebook and other social networks, the major eras in social gaming's development, and the key game design processes and monetization strategies used by social game developers. The document also examines trends in the social gaming landscape in 2010 and anticipates further consolidation among major developers in 2011, with an increasing focus on free-to-play mechanics, virtual goods, and cross-platform development.
VCapital offers a new way for accredited individual investors to access high-quality venture capital opportunities with lower risk and higher potential returns. Unlike traditional crowdfunding sites, VCapital focuses on Series A and follow-on investments in promising young companies, leveraging the experience and track record of founder Len Batterson and his team. By working closely with portfolio companies, VCapital aims to increase returns while reducing risk through diligent selection and support of exceptional investments poised for exponential growth.
1. The Ultimate Guide
How to Use LinkedIn for Social
Selling
"
"
s SOCIAL SELLING UNIVERSITY
Powered by InsideView
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2. s
"
Koka Sexton
Founder of Social Selling
University and Director of
Social Media Strategy at
InsideView.
@kokasexton
Kevin Baldacci
Provost of Social Selling
University and Social
Marketing Strategist at
InsideView.
@kevinbaldacci7
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3. The mission of the Social Selling University (SSU) is to educate
sales and marketing professionals on emerging social media best
practices for increasing sales and marketing productivity – with
the ultimate objective of driving revenue.
" A word from Social Selling University’s Faculty
“Social Selling University is the first program to teach salespeople how to use Facebook, Twitter
and other social tools to generate ready-to-buy leads and build relationships with customers
that result in long-term business growth."
Dan Schwabel, Founder of Personal Branding Blog
“Social Selling University levels the playing field by teaching sales executives, managers and
reps how to interact with and sell to the modern consumer. These social sales practices breed
relationships and eliminate the need for cold calling.”
Barbara Giamanco, President at Social Centered Selling LLC
“Salespeople who fail to leverage social media do so at their own peril. The problem is, many
don't know how. Social Selling University is a great place to start and continue learning what's
possible through in the new world of social selling.”
Jill Konrath; Author, Speaker, Sales Strategist at SNAP Selling
Distinguished Members of Social Selling University’s Faculty
Koka Sexton Anneke Seley Joanne Black Barbara Giamanco Kent Gregoire
WEBINARS BLOG CONTENT
Read blog posts from the top
" Increase ROI by " " Be the first to
sales professionals
learning from receive our new
the best in the Social Selling
business LIVE books
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4. "
"
“After Implementing InsideView, we’ve gone from dialing for dollars to targeted social selling. Our
team now spends most of their time learning about and understanding their prospects and how to
best leverage relationships. As a result, our meeting acceptance rates have gone from 15% to
around 60%.”
MICHAEL LODATO, SENIOR VICE PRESIDENT, SALES AND MARKETING, NHR
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5. Table of Contents
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Chapter 1: Building Your Personal BrandIIIIIIJIIIIIIIJJJJIL"
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Chapter 2: 5 Essential LinkedIn Plug-In Applications for Sales
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Chapter 4: LinkedIn Groups for Social Selling
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8. Chapter 1
s
Building Your Personal Brand
"
"
“Combine your picture with active online participation
and you gain important visibility. Crucial to success in
this new social world is being seen. You have to put the
effort into participating so that when your buyer is ready
– they think of you!”
Barbara Giamanco; EVP Sales and Social Media at Social
Centered Selling LLC
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14. "
Setup Your LinkedIn profile to be discovered
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15. Chapter 2
s
5 Essential LinkedIn Plug-In
Applications for Sales Professionals
"
"
“Up to 95% of qualified prospects looking at a company’s
website are there to research and are not yet ready to talk with
a sales rep, but an overwhelming majority of them intend to
make an eventual purchase from you (or your competitors).”
Brian Carroll, CEO of InTouch and author of Lead Generation for
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IBM surveyed over 1,000
" global buyers. They found 65% of a sales
75% of buyers will likely that 1/3 have already used representative’s time
is spent not selling –
use social media in the social media to engage with
" social selling can help
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21. Chapter 3
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Building Your Network on
LinkedIn
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“You don’t close a sale, you open a relationship
if you want to build a long-term, successful
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Patricia Fripp
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22. Building your network on LinkedIn
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24. Connecting with people you may know
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27. s
Chapter 4 "
LinkedIn Groups for Social
Selling Excellence
"
"
"
"
"
"
"
"
“LinkedIn Groups offer us the ability to take strategic verticals, find the
discussions within those verticals and then demonstrate our expertise
by contributing. Do this enough times and people become intrigued by
your personal brand. Intrigue enough people and your opportunities
multiply!
LinkedIn Groups are totally useless - until you get off the sidelines and
get involved. Too many people show up to the groups with an
"entertain me" mentality. My suggestion would be to show up with
hammer and nails to help build the community. Give it a shot and note
the difference in your results!”
Paul Castain, Sales Coach and Author of Paul Castain’s Sales
Paybook
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28. LinkedIn Groups for Social Selling Excellence
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Local Groups & Groups in areas you want to build up."X)5"
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32. "
s
Chapter 5 "
Prospecting and Preparing
"
"
"
"
"
"
"
"
"
“84% of your prospects will respond to cold-
calls or emails when you leverage
connections.”
-Kenan-Flagler School of Business University of
Carolina
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