2. We are living in the world of globalization and mass
production. A few years ago Manchester United, LA
Lakers, NY Yankees or San Francisco 49ers would have
meant nothing to a kid sitting in Karachi, Mombasa,
Beijing or Kolkata. However, they are as enthusiastic
about these teams as any kid living in San Francisco,
Los Angeles, Ney York and Manchester. It means that
the need for the brand merchandize has
multiplied likewise.
3. The problem is that people in different regions in the world
follow different systems of measurements. For instance,
American Size 7 is different from UK size 7. You can well
understand that different countries like Japan follow a
completely different size convention all together. Therefore,
brand leaders like Adidas have introduced size charts for
the convenience of their global clientele.
4. Page Title
How can Adidas size chart help you? It is
really quite straightforward. Everyone
wants to wear the same shoes as Kobe
Bryant, same shin pads as Paul Scholes
or any of the gear, shoes, apparels or
other sporting goods their favorite players
and teams use.
5. • It means that where teams used to sell
their branded merchandise only in their
souvenir shops. They now have to cater
for a global audience and their craving for
all of these products. If you go into any
branded shoes store, it carries pictures
of people like Sania Mirza, Derrick Rose
or David Beckham. The problem is that
many of the global audience do not have
access to these stores.
