3. Contents
FOREWORD 1
ACKNOWLEDGEMENTS 3
PART 1 TRAINING INTRODUCTION 5
Chapter 1 Aims and Strategies: Why, What, Who and How 7
Chapter 2 Training Content and Structure 9
Chapter 3 Tips for Trainers 11
Chapter 4 Hints for Organizing 15
PART 2 TRAINING MODULES AND EXERCISES 23
Module 1 Basics on Gender and Entrepreneurship 25
Module 1.1 Introduction of Training Programme and Participants 27
Exercise 1 Introduction: What, How and Who 29
Exercise 2 Matching Expectations and Contributions 39
Module 1.2 Gender Equality Promotion: The Life Cycle of 41
People and Enterprises
Exercise 3 Gender Equality Promotion: Sexy Relay Race 43
Exercise 4 The Life Cycle of People and Enterprises 49
Module 2 The Business Woman and Her Environment 67
Module 2.1 The Business Woman: She Can Do It 69
Exercise 5 Discovering the Top 10 Traits for Business Success 71
Exercise 6 SMART Self-Assessment 83
Exercise 7 The Top 10 Traits of Pham (optional) 91
Module 2.2 The Business Environment: She is Not Alone 97
Exercise 8 Business-Building in Her Environment 99
Exercise 9 Her Business in Her Community: 109
Business Mapping
Exercise 10 The String Ball Network 113
Exercise 11 The Web of Relations (optional) 117
Module 3 The Business Project 125
Module 3.1 Business Ideas, Opportunities and Challenges 127
Exercise 12 Business Idea Brainstorming 129
Exercise 13 Micro-Screening of Business Ideas 139
Exercise 14 Many in One (optional) 145
Module 3.2 Marketing 149
Exercise 15 Introduction to Marketing: The Case of Ms. Tem 151
Exercise 16 Marketing Mix Board Game 157
Exercise 17 How to Sell with Success 187
Exercise 18 Mini Market Study 193
Module 3.3 Production, Services and Technology 201
Exercise 19 All It Needs to Create a Product or Service 203
Exercise 20 More and Better Products: The SCAMPER Model 217
Module 3.4 Finance 223
Exercise 21 Managing Your Money 225
Exercise 22 Costing and Pricing 235
Exercise 23 Book-Keeping Tools 245
GET Ahead for Women in Enterprise i
4. Contents
Module 4 People, Organization and Management 265
Module 4.1 Management of Self and Others 267
Exercise 24 Management of Self and Team Work 269
Exercise 25 Management in an Individual, 277
Family or Group Business
Exercise 26 The Family Business: Sharing Work, 281
Decision Making and Income
Exercise 27 The Trust Walk (optional) 289
Module 4.2 Business Support and Networking 291
Exercise 28 Business Networking 293
Exercise 29 Institutions and Services for Women Entrepreneurs 301
Exercise 30 Group Formation (optional) 305
Module 4.3 Action Planning for Your Business 311
Exercise 31 Business Planning for Women in Enterprise 313
Exercise 32 Evaluation and Follow-up to GET Ahead for Women 323
in Enterprise
PART 3 SOURCES FOR FURTHER READING 327
Chapter 1 Background Paper: Gender and Entrepreneurship 329
Together: GET Ahead for Women in Enterprise
Chapter 2 Quick Reference Guide: Business and Financial Terms 341
Chapter 3 Publications and Web Links 347
ii GET Ahead for Women in Enterprise
5. Contents Training Aids
LIST OF TRAINING AIDS
PART 1 TRAINING INTRODUCTION
Chapter 4 Hints for Organizing
1. Model for a GET Ahead Training of Trainers’ 19
(TOT) Workshop of 5 days
2. Model for a GET Ahead Workshop for 20
Entrepreneurs of 5 days
3. Example Nomination Form: Participant Profile 21
for TOT Workshop
4. Example Nomination Form: Participant Profile 22
for Workshop with Entrepreneurs
PART 2 TRAINING MODULES AND EXERCISES
Module 1.1 Introduction of Training Programme and Participants
Exercise 1. 5. Information Note on GET Ahead 33
Introduction: 6. The Business House 34
What, How 7. Name game 35
and Who 8. The Experiential Learning Cycle 37
Module 1.2 Gender Equality Promotion: The Life Cycle of People
and Enterprises
Exercise 3. 9. Gender Equality Promotion: Definitions 1 46
Gender Equality 10. Sex, Gender and Gender Equality: Definitions 47
Promotion: Sexy
Relay Race
Exercise 4. 11. Stages in the Life Cycle of People 57
The Life Cycle 12. Gender Equality Promotion: Definitions 2 58
of People and 13. The 5 Stages of Business 60
Enterprises 14. The Life Cycle in Farming 61
15. The Flow of a River 62
16. Questions for Group Work with Trainers (Option A) 63
17. Questions for Group Work with Women 64
in Enterprise (Option B)
18. The Life Cycle of People and Enterprises 65
Module 2.1 The Business Woman: She Can Do It
Exercise 5. 19. The Top 10 Traits 78
Discovering the 20. Instruction Chart 1 79
Top 10 Traits for 21. Performance Chart 2 80
Business Success 22. Performance Chart 3 (optional) 81
Exercise 6. 23. S-M-A-R-T Chart 88
SMART 24. Inventory of Life and Business Objectives 89
Self-Assessment
Exercise 7. 25. The Case of Pham 93
The Top 10 Traits 26. The Top 10 Traits Revisited 96
of Pham
GET Ahead for Women in Enterprise iii
6. Contents Training Aids
Module 2.2 The Business Environment: She is Not Alone
Exercise 8. 27. Briefing Notes for Role-plays 104
Business-Building
in Her Environment
Exercise 9. 28. Example of a Village Map 112
Her Business in
her Community:
Business Mapping
Exercise 10. 29. Proverb from Mali (West Africa) on ‘Working Together’ 116
The String Ball
Network
Exercise 11. 30. Example Map of the Business Environment 122
The Web of 31. Spider 123
Relations
Module 3.1 Business Ideas, Opportunities and Challenges
Exercise 12. 32. Brainteasers 133
Business Idea 33. Brainstorming: How to Do It 136
Brainstorming 34. Selection Criteria for Business Ideas 137
Exercise 13. 35. Micro-Screening Chart 144
Micro-Screening
of Business Ideas
Exercise 14. 36. Many in One: Examples 147
Many in One
Module 3.2 Marketing
Exercise 15. 37. The ‘Market’ picture 155
Introduction to
Marketing:
The Case
of Ms Them
Exercise 16. 38. Marketing Mix Board Game 160
Marketing Mix 39. The 5Ps of Marketing: Summary Chart and Posters 161
Board Game 40. Tips on the 5 Ps of Marketing 167
41. Game Cards (5 sets, one for each P) 169
Exercise 17. 42. Sales Dialogues 1 and 2: Handouts for Role-players 190
How to Sell
with Success
Exercise 18. 43. Key Questions in Market Research 197
Mini Market Study 44. Questionnaire for the Mini Market Study 198
45. Example Marketing Questionnaire of Ms Sameth 199
iv GET Ahead for Women in Enterprise
7. Contents Training Aids
Module 3.3 Production, Services and Technology
Exercise 19. 46. Production Chart 207
All It Needs to 47. Costs of Raw Materials List 208
Create a Product 48. Labour Time List 209
or Service 49. Costs of Tools and Equipment List 210
50. Fixed and Variable Costs 211
51. Fixed and Variable Costs: Examples 212
52. The Production Cycle: Production Business 213
53. The Production Cycle: Service Business 214
54. Process of Production List (optional) 215
Exercise 20. 55. The SCAMPER Model 221
More and Better 56. The SCAMPER Chart 222
Products:
The SCAMPER
Model
Module 3.4 Finance
Exercise 21. 57. The ‘Private and Family’ Purse and the ‘Business Purse’ 231
Managing Your 58. Managing Your Money 232
Money
Exercise 22. 59. Chart for Cost and Price per Unit: Example of the 242
Costing and Pricing ‘Healthy Orange Juice for All’, Business of Family Sawan
60. Chart for Cost and Price per Unit: Blank 243
61. Cost Components (optional) 244
Exercise 23. 62. What is Record-Keeping 253
Book-Keeping 63. Easy Book-Keeping Example: Blank 254
Tools 64. Record Book, Example of Double-Entry 255
Record-Keeping: Blank
65. Customer Account Record: Example of the Stationery Shop 256
of Oi and Somchai
66. Profit & Loss Statement of the ‘Women Weaving 257
for Wealth’ Village Group Business
67. How the Record-Keeping System Works 258
68. The Cash Flow Chart 259
69. Cash Flow Plan No 1 of Kokoi’s Trade Shop 260
70. Cash Flow Plan No 2 of Kokoi’s Trade Shop 261
71. Cash Flow Plan: Blank 262
72. Key Learning Points on Financial Management 263
Module 4.1 Management of Self and Others
Exercise 24. 73. Management Styles 274
Management of 74. Review Form for Tower Building Management 275
Self and Team Work
Exercise 25. 75. Help & Hinder Action Planning Matrix 280
Management in an
Individual, Family or
Group Business
Exercise 26. 76. Case Study: The Business of Family Arai 283
The Family Business: 77. Answer Chart for Case Study: The Business 285
Sharing Work, of Family Arai
Decision Making 78. Management of Family or Group Business: Inventory 286
and Income
GET Ahead for Women in Enterprise v
8. Contents Training Aids
Module 4.2 Business Support and Networking
Exercise 28. 79. Group Businesses and Business Networking 296
Business 80. Examples of Business Networks 297
Networking 81. Your Experience and Planning for Future Networking: 299
Questions for Group Work
82. Successes and Risks in Working Together 300
Exercise 30. 83. Model Constitution Format 309
Group Formation
Module 4.3 Action Planning for Your Business
Exercise 31. 84. Risk Review Chart 317
Business Planning 85. The Business Plan 318
for Women in 86. Back Home Action Plan (BHAP) 319
Enterprise 87. Business Action Plan 320
Exercise 32. 88. Example Evaluation Form for GET Ahead for 324
Evaluation and Women in Enterprise
Follow-up to
GET Ahead for
Women in Enterprise
vi GET Ahead for Women in Enterprise
9. Financial assistance for the production of the
Training Package and Resource Kit:
GET Ahead for Women in Enterprise
Cooperating Agencies:
Development Cooperation Ireland Partnership Programme with the ILO
Government of Japan through support to the ILO/Japan Asian Regional Programme
for Expansion of Employment Opportunities for Women.
Government of the United Kingdom through support to the International Programme
on the Elimination of Child Labour
To obtain the web version, please visit:
www.ilo.org/asia/library/pub4.htm or www.ilo.org/seed
For more information about this publication, please contact:
International Labour Office
Regional Office for Asia and the Pacific
11th Floor United Nations Building Rajadamnern Nok Avenue
P.O. Box 2-349 Bangkok 10200 Thailand
Tel.: +66.2.288.1768-9 Fax: +66.2.288.3060 E-mail: libroap@ilo.org
or
International Labour Office
Department of Job Creation and Enterprise Development (EMP/ENT)
4 Route des Morillons, CH-1211, Geneva, Switzerland
Tel : +41 22 799 8025 E-mail : ifp-seed@ilo.org
