The document discusses possible effects that the film Star Wars: The Force Awakens may have on audiences and some legal and ethical issues related to the film. It analyzes several theories of media effects that could apply to the film, such as the hypodermic needle theory and uses and gratifications theory. It also examines issues of representation in the film related to race, gender, age, and sexuality. Finally, it outlines some legal considerations like discrimination and copyright as well as ethical issues regarding offensive content and how they may have affected the making of The Force Awakens.
08. lo4 legal & ethical regulatory bodies reportamymeida
The document discusses various effects and issues related to the film Star Wars: The Force Awakens. It examines several media effects theories and how they may apply to the film's audience. It also analyzes representations of race, gender, age, and sexuality in the film and whether they are positive or negative. Finally, it outlines some legal and ethical issues like discrimination, copyright, and offensive content that filmmakers had to consider when making The Force Awakens.
08. lo4 legal & ethical regulatory bodies reportamymeida
The document discusses various topics related to Disney's Star Wars film The Force Awakens, including:
- Media effects theories that could apply to the film, such as hypodermic needle theory, two-step flow theory, and uses and gratifications theory.
- Potential positive and negative effects the film may have on audiences, such as promoting good values but also exposing viewers to violence.
- Issues of representation in the film regarding race, gender, age, and sexuality among other groups.
- Legal and ethical issues the filmmakers had to consider, such as discrimination, copyright, offensive content, and protecting child audiences.
- The role of regulatory bodies like the BBFC in classifying
legal and ethical regulatory bodies reportMiaGraceMedia
The document discusses several theories on how media affects audiences and issues of representation in film. It analyzes Star Wars: The Force Awakens using these frameworks. On effects, it notes the film could inject passive attitudes in viewers or spread through opinion leaders. It also provides diversion, social interaction, and identity reflection. However, it may desensitize some to violence or influence them to imitate fights. On representation, it positively portrays diverse races and ages but is lacking in LGBTQ representation. Legal issues include potential pay discrimination and copyrights, while regulatory bodies like BBFC impact violence and language levels.
The document discusses various theories about the possible effects films can have on audiences, and analyzes how some of these theories may apply to the film The Force Awakens. It examines theories such as the hypodermic needle theory, two-step flow theory, and uses and gratifications theory. It also discusses possible positive and negative effects the film may have on audiences, including building personal relationships with characters, becoming desensitized to violence, and being influenced to behave violently. Legal and ethical issues around representation, discrimination, copyright and offensive content in films are analyzed in relation to The Force Awakens. The role of regulatory bodies like the BBFC in classifying films and setting rules studios must follow is also summarized.
08. lo4 legal and ethical regulatory bodies reportj3ssicaLan3
The document discusses several theories related to how media affects audiences:
- The hypodermic needle theory suggests media has a direct influence on audiences and can change their behaviors and views. Star Wars has a huge fan base that is heavily influenced by the films.
- The two-step flow theory involves opinion leaders influencing others in their social groups. Parents who are Star Wars fans influence their children to also be fans.
- Uses and gratifications theory says audiences actively choose media to fulfill different needs like entertainment, social interaction, or escapism. Star Wars appeals to audiences for various personal reasons.
- Desensitization theory proposes that excessive exposure to violence in media can make audiences less sensitive to it. Dedicated Star
The document discusses several theories related to how films can affect audiences, including the hypodermic needle theory, two-step flow theory, and uses and gratifications theory. It also examines potential positive and negative effects The Force Awakens may have had on audiences. Issues of representation in the film related to race, gender, age, and sexuality are analyzed. Finally, some legal and ethical issues are discussed, using the example of discrimination faced by John Boyega's casting as a stormtrooper.
The document discusses various representations and stereotypes related to gender, sexuality, ethnicity and other social identities that may appear in exams. It outlines the marking criteria for related exam questions and explores concepts of representation, stereotypes, and who has traditionally done the representing in Western media through the work of Richard Dyer. Examples of underrepresentation and stereotypes in the television industry are also provided.
The document discusses possible effects of films on audiences and issues of representation in Disney's Star Wars: The Force Awakens. It analyzes several media effects theories and their potential application to the film, such as the hypodermic needle theory, two-step flow theory, and uses and gratifications theory. It also examines representations of race, gender, age, and sexuality in the film, and debates around these topics. Finally, it outlines some legal issues around discrimination and copyright as well as ethical issues concerning violence in the film.
08. lo4 legal & ethical regulatory bodies reportamymeida
The document discusses various effects and issues related to the film Star Wars: The Force Awakens. It examines several media effects theories and how they may apply to the film's audience. It also analyzes representations of race, gender, age, and sexuality in the film and whether they are positive or negative. Finally, it outlines some legal and ethical issues like discrimination, copyright, and offensive content that filmmakers had to consider when making The Force Awakens.
08. lo4 legal & ethical regulatory bodies reportamymeida
The document discusses various topics related to Disney's Star Wars film The Force Awakens, including:
- Media effects theories that could apply to the film, such as hypodermic needle theory, two-step flow theory, and uses and gratifications theory.
- Potential positive and negative effects the film may have on audiences, such as promoting good values but also exposing viewers to violence.
- Issues of representation in the film regarding race, gender, age, and sexuality among other groups.
- Legal and ethical issues the filmmakers had to consider, such as discrimination, copyright, offensive content, and protecting child audiences.
- The role of regulatory bodies like the BBFC in classifying
legal and ethical regulatory bodies reportMiaGraceMedia
The document discusses several theories on how media affects audiences and issues of representation in film. It analyzes Star Wars: The Force Awakens using these frameworks. On effects, it notes the film could inject passive attitudes in viewers or spread through opinion leaders. It also provides diversion, social interaction, and identity reflection. However, it may desensitize some to violence or influence them to imitate fights. On representation, it positively portrays diverse races and ages but is lacking in LGBTQ representation. Legal issues include potential pay discrimination and copyrights, while regulatory bodies like BBFC impact violence and language levels.
The document discusses various theories about the possible effects films can have on audiences, and analyzes how some of these theories may apply to the film The Force Awakens. It examines theories such as the hypodermic needle theory, two-step flow theory, and uses and gratifications theory. It also discusses possible positive and negative effects the film may have on audiences, including building personal relationships with characters, becoming desensitized to violence, and being influenced to behave violently. Legal and ethical issues around representation, discrimination, copyright and offensive content in films are analyzed in relation to The Force Awakens. The role of regulatory bodies like the BBFC in classifying films and setting rules studios must follow is also summarized.
08. lo4 legal and ethical regulatory bodies reportj3ssicaLan3
The document discusses several theories related to how media affects audiences:
- The hypodermic needle theory suggests media has a direct influence on audiences and can change their behaviors and views. Star Wars has a huge fan base that is heavily influenced by the films.
- The two-step flow theory involves opinion leaders influencing others in their social groups. Parents who are Star Wars fans influence their children to also be fans.
- Uses and gratifications theory says audiences actively choose media to fulfill different needs like entertainment, social interaction, or escapism. Star Wars appeals to audiences for various personal reasons.
- Desensitization theory proposes that excessive exposure to violence in media can make audiences less sensitive to it. Dedicated Star
The document discusses several theories related to how films can affect audiences, including the hypodermic needle theory, two-step flow theory, and uses and gratifications theory. It also examines potential positive and negative effects The Force Awakens may have had on audiences. Issues of representation in the film related to race, gender, age, and sexuality are analyzed. Finally, some legal and ethical issues are discussed, using the example of discrimination faced by John Boyega's casting as a stormtrooper.
The document discusses various representations and stereotypes related to gender, sexuality, ethnicity and other social identities that may appear in exams. It outlines the marking criteria for related exam questions and explores concepts of representation, stereotypes, and who has traditionally done the representing in Western media through the work of Richard Dyer. Examples of underrepresentation and stereotypes in the television industry are also provided.
The document discusses possible effects of films on audiences and issues of representation in Disney's Star Wars: The Force Awakens. It analyzes several media effects theories and their potential application to the film, such as the hypodermic needle theory, two-step flow theory, and uses and gratifications theory. It also examines representations of race, gender, age, and sexuality in the film, and debates around these topics. Finally, it outlines some legal issues around discrimination and copyright as well as ethical issues concerning violence in the film.
The document discusses various theories about how films can affect audiences and issues of representation in films. It also discusses legal and ethical considerations and regulatory bodies involved in film production. Specifically, it analyzes how these factors might affect the making of the film Star Wars: The Force Awakens. It notes that representations of race, gender, age and sexuality in the film both challenge societal norms and include some typical mainstream portrayals. It also discusses how avoiding discrimination and ensuring appropriate content for audiences affects film production in light of rules from regulatory bodies like the BBFC.
The document discusses several theories about the possible effects films can have on audiences, and analyzes how some of these theories may apply to the film Star Wars: The Force Awakens. It examines the hypodermic needle theory, two-step flow theory, uses and gratifications theory, and desensitization theory. It then analyzes some positive and negative effects The Force Awakens may have had on audiences based on these theories, such as building personal relationships with characters or becoming desensitized to violence. The document also discusses issues of representation in the film regarding race, gender, age, and sexuality, and whether the film challenges societal norms or provides typical mainstream representations.
The document discusses several topics related to Disney and the film The Force Awakens, including:
1. Possible effects of films on audiences according to several communication theories, and how The Force Awakens exemplifies some of these theories.
2. Issues of representation in the film regarding race, gender, age, and sexuality. It finds the representations are generally positive but notes potential negative portrayals of sexuality.
3. Legal and ethical issues the film faces, such as discrimination, copyright, violence, and how it may affect children viewers. It must consider these issues during production.
4. The regulatory role of the BBFC in setting rules on content that film institutions must follow regarding harm and informing
08. lo4 legal and ethical regulatory bodies reportfrulloc
The document discusses various media effects theories and how they relate to the film Star Wars: The Force Awakens. It analyzes the film through the lenses of the hypodermic needle theory, two-step flow theory, uses and gratifications theory, and desensitization theory. It also discusses issues of representation in the film in terms of race, gender, age, and sexuality. Finally, it considers legal and ethical issues as well as current societal debates around representation that are relevant to the film.
08. lo4 legal & ethical regulatory bodies reportbradleyvgmedia
The British Board of Film Classification (BBFC) is the regulatory body that rates films and ensures they comply with UK law regarding offensive or inappropriate content. They would rate The Force Awakens and ensure any potentially offensive material like violence, language, or discrimination is appropriate for the intended audience. As the largest movie franchise, Star Wars films must consider BBFC standards to receive a rating that allows wide release in theaters and on home media. Discrimination, violence, and offensive language are examples of content the BBFC evaluates to determine if a film can be legally distributed in the UK. Copyright of music also factors into the BBFC's review to avoid legal issues.
The document discusses several topics related to Disney's Star Wars: The Force Awakens film:
1. Possible audience effects are examined through theories like hypodermic needle, two-step flow, and uses and gratifications. Positive effects include diversion and relationships with characters, while desensitization is a potential negative effect.
2. Issues of representation regarding race, gender, age, and sexuality in the film are analyzed. Representation of race and gender are seen as positive but sexuality is lacking.
3. Legal issues like discrimination and copyright and ethical issues like violence and children ratings are considered in relation to the film. Regulations bodies like the BBFC set rules that shape film content.
The document discusses several theories about how films can affect audiences, including the hypodermic needle theory, two-step flow theory, and uses and gratifications theory. It analyzes how these theories relate to the film Star Wars: The Force Awakens and its potential effects on audiences. Specifically, it suggests the film appeals to audiences' needs for entertainment and diversion, and allows them to connect with characters. However, it may negatively impact some in the audience who dislike changes to the storyline or lack context from not seeing previous films. The document also examines representations of race, gender, age in the film and debates around how mainstream or challenging these depictions are. Finally, it discusses legal considerations like discrimination and copyright as well as
Over the decades, films have typically represented teenagers using a few common stereotypes such as the jock, nerd, princess, bad boy, and social outcast. Films from the 1970s like Grease and 1980s films from John Hughes relied heavily on these stereotypes. More modern films like The DUFF are still largely defined by these tropes, though some like 13 Reasons Why show more diversity. The presentation analyzes how teenage representations have changed little over time but may be improving with new media formats exploring more variety in characters.
How does your media product represent particular social groups?tiffanyymchan
The document discusses how the media product represents various social groups through its characters. It portrays the female character Katie as initially confident but later vulnerable, challenging stereotypes. The young male character's youth makes him more sinister and untrustworthy. White teenage females are presented consistently with thriller conventions. Black males are usually shown as sinister villains. Women are typically victimized while males are more powerful and dominant. Camera angles, shots, and scenes are used to convey these representations of age, ethnicity, gender, and power dynamics between characters.
The document discusses several theories about the potential effects films can have on audiences and applies them to the film Star Wars: The Force Awakens. It analyzes how the hypodermic needle theory and two-step flow theory may influence audiences to accept the modern representations in the film. It also examines how the uses and gratifications theory shows that audiences watch for different reasons, such as diversion or connection to characters. Both positive and negative effects on audiences are considered. Legal and ethical issues regarding content are discussed, along with debates around representations of gender, race, age, and sexuality in media. Regulatory bodies like the BBBC that set content rules are analyzed in terms of their effect on the filmmaking process.
The document discusses how the media product represents various social groups through its characters. It includes 4 characters of different ethnicities with more females than males. It aims to appeal to a similar aged and ethnically diverse audience as the actors. Some stereotypes portrayed include teenagers rebelling through underage drinking. While most characters conform to stereotypes, one male portrays responsibility challenging age stereotypes. It aims to challenge gender stereotypes by having a female lead but still depicts women as vulnerable at times. The main character is mixed race, challenging expectations for the lead to be white. It potentially reinforces some stereotypes around mixed race people and location.
The document discusses how the media product represents various social groups through its characters. It includes 4 characters of different ethnicities with more females than males. It aims to appeal to a similar aged and ethnically diverse audience as the actors. Some stereotypes portrayed include teenagers rebelling through underage drinking. While most characters conform to stereotypes, one male portrays responsibility challenging age stereotypes. It aims to challenge gender stereotypes by having a female lead but still depicts women as vulnerable at times. The main character is mixed race, challenging expectations for the lead to be white. It risks portraying mixed race characters negatively or as criminals at times. Location may appeal more to white than black audiences.
The representations of gender in horror films essayBeccihammond
In horror films, representations of gender are often more complex than in other media. Women may be portrayed as both extremely weak and as strong "final girls" who survive until the end. While women are sometimes sexualized, horror films also allow women to be active protagonists who save the day. The final girl is often presented as more masculine or virginal compared to other female characters. Horror films provide some female role models and allow for more varied portrayals of gender than other forms of media.
RDO represents several social groups in its opening scenes:
1) Males are portrayed as strong, brave survivors, exemplified by the protagonist, though the ruthless Radio Host shows a darker side.
2) Females are traditionally depicted as weaker, like the infected woman who is killed, though she and her daughter show strength as survivors.
3) Younger and older age groups are shown accordingly - the 11-year-old girl as vulnerable and the 20/30-somethings as streetwise but confused.
4) Nationalities are stereotyped to an extent with the crazy American Radio Host contrasted against sane British protagonists.
The target audience for the film is males and females aged 15 and over. Males would be drawn to the action scenes showing dominance and power, while females could empathize with the main character through emotional scenes involving family and a strong female agent. Younger audiences may be negatively influenced by violence or unable to relate to the characters in their early 20s. The recommended age is supported by questionnaire responses being 15 and above.
This document discusses several theories related to how audiences interact with media and the potential effects of films. It analyzes how these theories could apply to the film Star Wars: The Force Awakens and discusses both positive and negative potential effects. Legal and ethical considerations in filmmaking are also examined, including representation, discrimination, copyright and ratings board rules. The document provides examples of how these issues relate specifically to The Force Awakens.
The music video for Miike Snow's "Genghis Khan" tells the story of a super villain who struggles with his feelings for his nemesis. Directed by Ninian Doff, the video references James Bond films through its sets and costumes. It challenges representations of sexuality by portraying the main characters as gay. However, it only shows a white gay male relationship and does not represent the full diversity of the LGBTQ+ community. The video also challenges gender roles by portraying the male characters in atypical ways compared to mainstream music videos. However, it is limited in its representation of women, with only one minor female character.
This document discusses two films - Fight Club (1999) and Juno (2008) - in the context of audience theory and debates around their film certification. For Fight Club, the BBFC had concerns about explicit violence scenes that could influence viewers, and required cuts to scenes of glamorized violence for it to receive an 18 rating rather than a more restrictive rating. For Juno, the BBFC felt references to sex and a brief horror scene meant it should receive a 12A rating rather than the requested PG, due to potential influences on adolescent viewers around topics like teenage pregnancy.
08. lo4 legal and ethical regulatory bodies reporttomjarvis25
The document discusses several theories related to media effects and representation in media, and how they relate to the film Star Wars: The Force Awakens. It analyzes the film through the lenses of the hypodermic needle theory, two-step flow theory, uses and gratifications theory, and desensitization theory. It also discusses positive and negative representations in the film related to gender, race, age, and sexuality. Finally, it examines some legal and ethical issues like discrimination, copyright, and offensive content in relation to the film.
Unit1 task 5 legal and ethical regulatory bodiesjamiehamer
This document discusses several topics related to Disney's Star Wars film The Force Awakens, including possible effects on audiences, representation issues, legal and ethical considerations, and regulatory bodies. Regarding audience effects, it analyzes theories like hypodermic needle theory and discusses how the film provides diversion, personal identity, and relationships for viewers. It also notes potential negative effects of violence. For representation, it examines positive portrayals of race, gender, and age but notes a lack of LGBTQ representation. Legal issues discussed include discrimination and copyright, while ethical issues relate to violence and children viewers. Finally, it describes the role of regulatory body BBFC in film classification and censorship in the UK.
task 5 legal and ethical regulatory bodiesjamiehamer
This document discusses various media effects theories and how they relate to the film Star Wars: The Force Awakens. It analyzes the film through the lenses of the hypodermic needle theory, two-step flow theory, uses and gratifications theory, and desensitization theory. It then discusses the positive and negative effects the film may have on audiences. Next, it examines issues of representation in the film related to race, gender, age, and sexuality. It also discusses the legal and ethical issues the film faces, as well as the regulatory bodies like the BBFC that set rules for film institutions.
The document discusses various theories about how films can affect audiences and issues of representation in films. It also discusses legal and ethical considerations and regulatory bodies involved in film production. Specifically, it analyzes how these factors might affect the making of the film Star Wars: The Force Awakens. It notes that representations of race, gender, age and sexuality in the film both challenge societal norms and include some typical mainstream portrayals. It also discusses how avoiding discrimination and ensuring appropriate content for audiences affects film production in light of rules from regulatory bodies like the BBFC.
The document discusses several theories about the possible effects films can have on audiences, and analyzes how some of these theories may apply to the film Star Wars: The Force Awakens. It examines the hypodermic needle theory, two-step flow theory, uses and gratifications theory, and desensitization theory. It then analyzes some positive and negative effects The Force Awakens may have had on audiences based on these theories, such as building personal relationships with characters or becoming desensitized to violence. The document also discusses issues of representation in the film regarding race, gender, age, and sexuality, and whether the film challenges societal norms or provides typical mainstream representations.
The document discusses several topics related to Disney and the film The Force Awakens, including:
1. Possible effects of films on audiences according to several communication theories, and how The Force Awakens exemplifies some of these theories.
2. Issues of representation in the film regarding race, gender, age, and sexuality. It finds the representations are generally positive but notes potential negative portrayals of sexuality.
3. Legal and ethical issues the film faces, such as discrimination, copyright, violence, and how it may affect children viewers. It must consider these issues during production.
4. The regulatory role of the BBFC in setting rules on content that film institutions must follow regarding harm and informing
08. lo4 legal and ethical regulatory bodies reportfrulloc
The document discusses various media effects theories and how they relate to the film Star Wars: The Force Awakens. It analyzes the film through the lenses of the hypodermic needle theory, two-step flow theory, uses and gratifications theory, and desensitization theory. It also discusses issues of representation in the film in terms of race, gender, age, and sexuality. Finally, it considers legal and ethical issues as well as current societal debates around representation that are relevant to the film.
08. lo4 legal & ethical regulatory bodies reportbradleyvgmedia
The British Board of Film Classification (BBFC) is the regulatory body that rates films and ensures they comply with UK law regarding offensive or inappropriate content. They would rate The Force Awakens and ensure any potentially offensive material like violence, language, or discrimination is appropriate for the intended audience. As the largest movie franchise, Star Wars films must consider BBFC standards to receive a rating that allows wide release in theaters and on home media. Discrimination, violence, and offensive language are examples of content the BBFC evaluates to determine if a film can be legally distributed in the UK. Copyright of music also factors into the BBFC's review to avoid legal issues.
The document discusses several topics related to Disney's Star Wars: The Force Awakens film:
1. Possible audience effects are examined through theories like hypodermic needle, two-step flow, and uses and gratifications. Positive effects include diversion and relationships with characters, while desensitization is a potential negative effect.
2. Issues of representation regarding race, gender, age, and sexuality in the film are analyzed. Representation of race and gender are seen as positive but sexuality is lacking.
3. Legal issues like discrimination and copyright and ethical issues like violence and children ratings are considered in relation to the film. Regulations bodies like the BBFC set rules that shape film content.
The document discusses several theories about how films can affect audiences, including the hypodermic needle theory, two-step flow theory, and uses and gratifications theory. It analyzes how these theories relate to the film Star Wars: The Force Awakens and its potential effects on audiences. Specifically, it suggests the film appeals to audiences' needs for entertainment and diversion, and allows them to connect with characters. However, it may negatively impact some in the audience who dislike changes to the storyline or lack context from not seeing previous films. The document also examines representations of race, gender, age in the film and debates around how mainstream or challenging these depictions are. Finally, it discusses legal considerations like discrimination and copyright as well as
Over the decades, films have typically represented teenagers using a few common stereotypes such as the jock, nerd, princess, bad boy, and social outcast. Films from the 1970s like Grease and 1980s films from John Hughes relied heavily on these stereotypes. More modern films like The DUFF are still largely defined by these tropes, though some like 13 Reasons Why show more diversity. The presentation analyzes how teenage representations have changed little over time but may be improving with new media formats exploring more variety in characters.
How does your media product represent particular social groups?tiffanyymchan
The document discusses how the media product represents various social groups through its characters. It portrays the female character Katie as initially confident but later vulnerable, challenging stereotypes. The young male character's youth makes him more sinister and untrustworthy. White teenage females are presented consistently with thriller conventions. Black males are usually shown as sinister villains. Women are typically victimized while males are more powerful and dominant. Camera angles, shots, and scenes are used to convey these representations of age, ethnicity, gender, and power dynamics between characters.
The document discusses several theories about the potential effects films can have on audiences and applies them to the film Star Wars: The Force Awakens. It analyzes how the hypodermic needle theory and two-step flow theory may influence audiences to accept the modern representations in the film. It also examines how the uses and gratifications theory shows that audiences watch for different reasons, such as diversion or connection to characters. Both positive and negative effects on audiences are considered. Legal and ethical issues regarding content are discussed, along with debates around representations of gender, race, age, and sexuality in media. Regulatory bodies like the BBBC that set content rules are analyzed in terms of their effect on the filmmaking process.
The document discusses how the media product represents various social groups through its characters. It includes 4 characters of different ethnicities with more females than males. It aims to appeal to a similar aged and ethnically diverse audience as the actors. Some stereotypes portrayed include teenagers rebelling through underage drinking. While most characters conform to stereotypes, one male portrays responsibility challenging age stereotypes. It aims to challenge gender stereotypes by having a female lead but still depicts women as vulnerable at times. The main character is mixed race, challenging expectations for the lead to be white. It potentially reinforces some stereotypes around mixed race people and location.
The document discusses how the media product represents various social groups through its characters. It includes 4 characters of different ethnicities with more females than males. It aims to appeal to a similar aged and ethnically diverse audience as the actors. Some stereotypes portrayed include teenagers rebelling through underage drinking. While most characters conform to stereotypes, one male portrays responsibility challenging age stereotypes. It aims to challenge gender stereotypes by having a female lead but still depicts women as vulnerable at times. The main character is mixed race, challenging expectations for the lead to be white. It risks portraying mixed race characters negatively or as criminals at times. Location may appeal more to white than black audiences.
The representations of gender in horror films essayBeccihammond
In horror films, representations of gender are often more complex than in other media. Women may be portrayed as both extremely weak and as strong "final girls" who survive until the end. While women are sometimes sexualized, horror films also allow women to be active protagonists who save the day. The final girl is often presented as more masculine or virginal compared to other female characters. Horror films provide some female role models and allow for more varied portrayals of gender than other forms of media.
RDO represents several social groups in its opening scenes:
1) Males are portrayed as strong, brave survivors, exemplified by the protagonist, though the ruthless Radio Host shows a darker side.
2) Females are traditionally depicted as weaker, like the infected woman who is killed, though she and her daughter show strength as survivors.
3) Younger and older age groups are shown accordingly - the 11-year-old girl as vulnerable and the 20/30-somethings as streetwise but confused.
4) Nationalities are stereotyped to an extent with the crazy American Radio Host contrasted against sane British protagonists.
The target audience for the film is males and females aged 15 and over. Males would be drawn to the action scenes showing dominance and power, while females could empathize with the main character through emotional scenes involving family and a strong female agent. Younger audiences may be negatively influenced by violence or unable to relate to the characters in their early 20s. The recommended age is supported by questionnaire responses being 15 and above.
This document discusses several theories related to how audiences interact with media and the potential effects of films. It analyzes how these theories could apply to the film Star Wars: The Force Awakens and discusses both positive and negative potential effects. Legal and ethical considerations in filmmaking are also examined, including representation, discrimination, copyright and ratings board rules. The document provides examples of how these issues relate specifically to The Force Awakens.
The music video for Miike Snow's "Genghis Khan" tells the story of a super villain who struggles with his feelings for his nemesis. Directed by Ninian Doff, the video references James Bond films through its sets and costumes. It challenges representations of sexuality by portraying the main characters as gay. However, it only shows a white gay male relationship and does not represent the full diversity of the LGBTQ+ community. The video also challenges gender roles by portraying the male characters in atypical ways compared to mainstream music videos. However, it is limited in its representation of women, with only one minor female character.
This document discusses two films - Fight Club (1999) and Juno (2008) - in the context of audience theory and debates around their film certification. For Fight Club, the BBFC had concerns about explicit violence scenes that could influence viewers, and required cuts to scenes of glamorized violence for it to receive an 18 rating rather than a more restrictive rating. For Juno, the BBFC felt references to sex and a brief horror scene meant it should receive a 12A rating rather than the requested PG, due to potential influences on adolescent viewers around topics like teenage pregnancy.
08. lo4 legal and ethical regulatory bodies reporttomjarvis25
The document discusses several theories related to media effects and representation in media, and how they relate to the film Star Wars: The Force Awakens. It analyzes the film through the lenses of the hypodermic needle theory, two-step flow theory, uses and gratifications theory, and desensitization theory. It also discusses positive and negative representations in the film related to gender, race, age, and sexuality. Finally, it examines some legal and ethical issues like discrimination, copyright, and offensive content in relation to the film.
Unit1 task 5 legal and ethical regulatory bodiesjamiehamer
This document discusses several topics related to Disney's Star Wars film The Force Awakens, including possible effects on audiences, representation issues, legal and ethical considerations, and regulatory bodies. Regarding audience effects, it analyzes theories like hypodermic needle theory and discusses how the film provides diversion, personal identity, and relationships for viewers. It also notes potential negative effects of violence. For representation, it examines positive portrayals of race, gender, and age but notes a lack of LGBTQ representation. Legal issues discussed include discrimination and copyright, while ethical issues relate to violence and children viewers. Finally, it describes the role of regulatory body BBFC in film classification and censorship in the UK.
task 5 legal and ethical regulatory bodiesjamiehamer
This document discusses various media effects theories and how they relate to the film Star Wars: The Force Awakens. It analyzes the film through the lenses of the hypodermic needle theory, two-step flow theory, uses and gratifications theory, and desensitization theory. It then discusses the positive and negative effects the film may have on audiences. Next, it examines issues of representation in the film related to race, gender, age, and sexuality. It also discusses the legal and ethical issues the film faces, as well as the regulatory bodies like the BBFC that set rules for film institutions.
This document discusses the possible effects of films on audiences and issues related to the representation in films like Star Wars: The Force Awakens. It examines several theories on how audiences may be influenced, such as the hypodermic needle theory where audiences passively accept messages, or two step flow where opinion leaders influence others. It also looks at positive and negative representations of race, gender, age and sexuality in the film. Legal issues around discrimination and copyright are reviewed. Finally, it analyzes the role of regulatory bodies like the BBFC in censoring films and enforcing rules around offensive content, discrimination and age ratings.
The document discusses several theories related to media effects and representation in media. It analyzes how the Star Wars film The Force Awakens may impact audiences through concepts like the hypodermic needle theory, two-step flow theory, uses and gratifications theory, and desensitization theory. It also examines how the film represents aspects of identity like race, gender, age, and sexuality. Legal considerations that could affect the film, like censorship and ratings, are also mentioned.
The document discusses several topics related to Disney's legal and ethical considerations for films:
1. It analyzes several theories of how films can affect audiences, such as the hypodermic needle theory and uses and gratifications theory, and applies them to Star Wars: The Force Awakens.
2. It examines issues of representation in the film in terms of race, gender, age, and sexuality and whether the representations are positive or negative.
3. It outlines some legal considerations like discrimination and copyright laws that impact filmmaking.
4. It also discusses ethical issues around offensive content like violence and how they are regulated by bodies like the BBFC.
08. lo4 legal & ethical regulatory bodies reportLibbsB
The document discusses possible effects of films on audiences and issues of representation in The Force Awakens. It analyzes audience effects theories like hypodermic needle theory and uses and gratifications approach. It addresses positive and negative representations of race, gender, age, and sexuality in the film. Legal and ethical issues around discrimination, copyright, violence and child audiences are also examined. Regulatory bodies like the BBFC that set classification rules are discussed, and how those rules directly impact how films are made.
08. lo4 legal & ethical regulatory bodies reportLibbsB
The document discusses various theories related to how audiences may interpret and be influenced by films, using Star Wars: The Force Awakens as an example. It covers the hypodermic needle theory, two-step flow theory, uses and gratifications perspective, and desensitization theory. It also addresses legal and ethical considerations around representations of race, gender, age, and sexuality in the film as well as censorship rules from the BBFC that can impact how films are made.
The document discusses various theories about how films can affect audiences and applies them to the film Star Wars: The Force Awakens. It examines possible positive and negative effects the film may have, such as providing enjoyment and inspiration to audiences or desensitizing them to violence. It also analyzes issues of representation in the film regarding race, gender, age, and sexuality. Finally, it discusses legal and ethical considerations film institutions must take into account, such as discrimination and copyright laws, and how regulatory bodies like the BBFC provide classification rules films must follow.
The document discusses various theories about how films can affect audiences and issues of representation in films. It analyzes these topics in relation to the film Star Wars: The Force Awakens. Some key points discussed include:
- The film could impact audiences through uses and gratifications theory by entertaining them or allowing personal connections to characters. However, it could also desensitize viewers to violence.
- The film provides some positive representations of race, gender, and challenging stereotypes through characters like Finn and Rey. However, it lacks representation of different sexualities and ages.
- Legal and ethical considerations that went into making the film include avoiding discrimination, maintaining appropriate copyrights, and keeping content suitable for younger viewers to
The document discusses various theories about how films can affect audiences and issues of representation in films. It analyzes these topics in relation to the film Star Wars: The Force Awakens. Some key points discussed include:
- The film could impact audiences through uses and gratifications theory by entertaining them or allowing personal connections to characters. However, it could also desensitize viewers to violence.
- The film offers some non-stereotypical representations like the strong female lead Rey that challenge societal norms. However, it does not represent different sexualities.
- Legal and ethical considerations like discrimination, copyright, and offensive content had an effect on how the film was made. Regulatory bodies like the BBFC
The document discusses various theories about how films can affect audiences and issues of representation in films. It analyzes these topics in relation to the film Star Wars: The Force Awakens. Some key points discussed include:
- The film could impact audiences through uses and gratifications theory by entertaining them or allowing personal connections to characters. However, it could also desensitize viewers to violence.
- The film offers some non-stereotypical representations like the strong female lead Rey that challenge societal norms. However, it does not represent different sexualities.
- Legal and ethical considerations like discrimination, copyright, and offensive content had an effect on how the film was made. Regulatory bodies like the BBFC
The document discusses several ways that Star Wars: The Force Awakens represents and affects audiences. It addresses representations of gender, race, age and sexuality in the film. It also analyzes several communication theories that may influence audiences, such as uses and gratifications theory and the hypodermic needle theory. Finally, it discusses how legal considerations like the BBFC impact the film's production.
The document discusses various theories about the potential effects films can have on audiences and regulatory bodies involved in the filmmaking process. It analyzes how theories like hypodermic needle theory, two-step flow, and uses and gratifications may apply to the film Star Wars: The Force Awakens and potential positive and negative effects. It also examines issues of representation in the film regarding race, gender, age, and sexuality. Finally, it discusses legal and ethical considerations filmmakers must address, such as discrimination and copyright, as well as how regulatory bodies like the British Board of Film Classification set rules films must follow.
The document discusses several theories related to how films can affect audiences, including the hypodermic needle theory, two-step flow theory, uses and gratifications theory, and desensitization theory. It then applies these theories to analyze both the positive and negative effects that Star Wars: The Force Awakens could have on audiences. Specifically, it suggests the film may have positive effects through diversion, personal relationships, and identity gratification, but that changing the storyline could negatively impact primary audiences familiar with the previous films. It also analyzes the positive representation of race and gender in the film.
The document discusses several theories about the potential effects media can have on audiences, and how some of these theories could apply to the film Star Wars: The Force Awakens. It explains the hypodermic needle theory, two-step flow theory, uses and gratifications theory, desensitization theory. It provides examples of how The Force Awakens could influence audiences according to each theory, such as spreading information through opinion leaders (two-step flow), allowing escapism and entertainment (uses and gratifications), and weakening responses to violence through repeated exposure (desensitization). The document also outlines some positive effects the film may have like providing diversion, building personal relationships with characters, and offering new role models.
This document discusses several topics related to the legal, ethical and regulatory considerations of Disney and the film Star Wars: The Force Awakens. It examines potential effects the film may have on audiences, issues of representation, legal and ethical issues, and the role of regulatory bodies like the BBFC. Regarding audience effects, it analyzes theories like the hypodermic needle theory and two-step flow theory. It also considers the positive and negative effects the film may have. Issues of representation discussed include race, gender, age and sexuality. Legal issues touched on are discrimination and copyright. Ethical issues examined are violence, language and suitability for children. Finally, it outlines the role and rules of the BBFC for film classification
This document discusses several topics related to Disney's Star Wars: The Force Awakens including possible effects on audiences, issues of representation, legal and ethical issues, and regulatory bodies. It analyzes theories on how media can influence audiences and whether concepts like desensitization could apply to violence in the film. It also considers the representation of race, gender, age, and sexuality in the film and whether this challenges social norms. Legal issues around discrimination and copyright are discussed. The roles of regulatory bodies like the BBFC in enforcing age ratings and content guidelines that film institutions must follow are also summarized.
The document discusses various theories about the potential effects films can have on audiences, including the hypodermic needle theory, two-step flow theory, uses and gratifications theory, and desensitization theory. It then applies these theories to analyze possible effects of the film Star Wars: The Force Awakens. Some positive effects discussed are diversion, entertainment, and providing role models for diverse audiences. Potential negative effects include desensitizing young viewers to violence. The document also examines issues of representation in the film in terms of race, gender, age, and sexuality, and whether the film challenges societal norms or provides typical mainstream portrayals. Current societal debates around representation that relate to the film are also mentioned.
The media plays an important role in representing reality and shaping attitudes and beliefs. However, media representations are inherently selective and simplified versions of reality that are intentionally framed, edited and produced with certain goals in mind. As a result, media representations often rely on stereotypes of groups to quickly convey information and make sense of the world. Common stereotypes in media include representations of gender, race, age, sexual orientation and disability.
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08. lo4 legal & ethical regulatory bodies report
1. DISNEY: LEGAL & ETHICAL, REGULATORYBODIES
FORM COMPLETED BY:
A) POSSIBLE EFFECTS OF FILM UPON AN AUDIENCE
THEORY/EFFECT EXPLAIN WHAT THIS IS CAN THIS BE AN EFFECT
THAT THE FORCE
AWAKENS HAS ON AN
AUDIENCE? HOW?
HYPODERMIC NEEDLE
THEORY
Thought of by The Frankfurt
school, a group of media
theorists in who looked at the
possible effects of the mass
media. The theory suggests
that the contents of the
media is injected into the
thoughts of the audience who
accepted the attitudes,
opinions and beliefs of the
media without question.
It can affect the force
awakens audience as the
release was advertised
everywhere as it became big
part of popular culture it was
inescapable and therefore
the knowledge of the release
was injected into the
audience so more people
were aware of it leading to
more seeing it.
TWO STEP FLOW Developed by Lazarsfeild
and Katz in the 1940/50s,
there is 2 steps, 1st the
opinion leaders get
information from a media
source, 2nd leaders then pass
on the information with their
interpretation to others. This
allows the audience to be an
active part of society
however it can be debated
that there is more than 2
steps in the flow of
communication.
This can be related to the
force awakens as the 1st
opinion leaders would go and
see the film and then pass on
their opinion that they liked
the film and therefore the 2nd
leaders would go and see it.
USES AND
GRATIFICATIONS
Introduced by Blumler and
Katz in the 1960s they said
there was a choice in what to
watch, they came up in the
uses and gratifications in
1974, diversion, to escape
what is going on in your life,
personal relationships, you
can talk about it and from
relationships with other
people, personal identity,
feeling connected to the
characters and identifying
with them and surveillance,
to learn from what you see.
This can be an effect the
force awakens has on the
audience as the star wars
universe is so in depth and
been going since the original
films that the audience feels
immersed into that universe
with references to other parts
of the universe etc. that it
causes diversion. The film
represents many different
age ranges with the old and
new characters so the
audience relates to one of
them causing personal
identity. The star wars
franchise now stretches over
2 generations with the new
2. and old films so it causes
personal relationships with
sons and fathers etc.
DESENSITISATION we are less shocked by what
the amount of violence,
nudity and death we are
exposed to. As the years go
by we are more and more
desensitised we are.
This relates to the Force
Awakens as there is lots of
scenes of violence so the
audience are exposed to it,
becoming desensitised.
WHAT ARE THE POSITIVE EFFECTS OF THE FORCE AWAKENS ON AN AUDIENCE?
The positive effects are that it shows the ‘good side’, the Resistance winning as Rey defeats
Kylo Ren, ‘bad side’ as he is part of the First Order showing that good is triumphant over evil.
It also has positive representation of female characters as Rey is shown as an intelligent and
brave young woman as she knows how to fix the ships and fly them, she also proves she
doesn’t need saving by males as she comes to Finns rescue when he is injured by Kylo Ren
in the forest and tells Finn he doesn’t need to hold her hand when they are running showing
she is a strong and independent, this positively effects the audience, especially the female
audience. The character of Finn also has a positive effect on the audience as he is a young
black male lead that is seen to do the right thing as he leaves the First Order and joins the
Resistance showing the audience that he is a character with good morals and intentions.
WHAT ARE THE NEGATIVE EFFECTS OF THE FORCE AWAKENS ON AN AUDIENCE?
The negative effects on of the force awakens on the audience can be that violence and war
are seen as the resolutions to defeating the bad which may impact the audience to think that
it is the only answer.
B) ISSUES OF REPRESENTATION
WHO/WHAT IS BEING
REPRESENTED
WHY HAS THE
INSTITUTION
REPRESENTED THEM IN
THAT WAY
WOULD THIS BE
CONSIDERED A POSITIVE
OR NEGATIVE
REPRESENTATION-
EXPLAIN
3. Race Finn is a black character that
has a leading role and is
represented as a character
that is good and wants to do
the right thing as he leaves
the first order and joins the
resistance.
This is a positive
representation as it is
showing ethnic minorities that
they are also included in the
Star Wars universe and
represents then in a positive
way through Finns character.
Gender Reys character is a young
female that is strong,
independent, brave and
intellect as she knows how to
fix and fly ships and can look
after herself on jaku and wins
fights against kylo ren.
This is a positive
representation as she is
defeating the hegemonic
ideas that females are weak
and need saving by the
males as she can save
herself.
Age Although there are 2 main
generations in the film, the
original older characters and
the new younger characters
the younger ones are
represented as the ones that
are able to fight and save the
day as Poe is the one flying
the fighter ships and Rey and
Finn both fight Kylo Ren,
although Han Solo does join
Finn flying the melenium
falcon he does later get killed
in the film
This is a negative
representation for the older
generation of characters are
they aren’t shown as being
able to save the day anymore
however it is positive s for the
younger generation of
characters as they are shown
as the hero’s which helps the
stereotype that youths are
trouble makers.
Sexuality All the characters are
represented as being
heterosexual and no other
sexualities are represented in
the film.
This is a negative
representation as as
members of the LBGT
community are represented
at all and therefore feel they
can’t connect without
characters or that they don’t
belong as a part of the fan
base or Star Wars universe.
Does the film provide typical mainstream representations or does it offer something that
challenges society?
It challenges the idea in society that women can’t be things such as engineers or strong and
independent enough to save themselves as Rey is able to fix ships and fly them on her own
giving a positive role model for young girls. It also challenges idea of race as Finn is a black
storm trooper which caused controversy however he leaves and joins the ‘good side’ the
resistance and helps them against the first order showing him in a good light. However when
it comes to sexuality the relationships between characters are all shown as heterosexual
giving a mainstream representation.
4. What are the current debates in society regarding representation that could be related to
the film?
A debate related to society that is reflected in the film is women’s role in Hollywood as in
2014 only 12% of on screen protagonists were women and made up only 30% of characters
with speaking roles. This is represented in The Force Awakens as there is a female
protagonist that is strong, brave and able to save herself and be the heroine of the film.
Another issue in society that is reflected in the film is shootings in America, in 2015 there was
372 mass shootings in the US. The use of guns and violence in the film may be seen to
represent gun violence in the wrong way and possible encourage young people to use guns,
showing the use of them in a good light.
C) LEGAL AND ETHICAL ISSUES
LEGAL Explain the issue: Example in relation to THE
FORCE AWAKENS
Discrimination: Discrimination is ‘the
unjust or prejudicial
treatment of different
categories of people,
especially on the grounds
of race, age, or sex’. This
can be explained as the
police treating black
people differently than
white because they
believe they are more
likely to be criminal
because of their race.
The fact that there is a
strong ethnic lead and
female lead in The Force
Awakens means that they
aren’t seen as discriminating
against a certain group of
people such as ethnic
minorities or females
because they are included in
the film.
Copyright: Copyright is ‘the exclusive
and assignable legal right,
given to the originator for a
fixed number of years, to
print, publish, perform,
film, or record literary,
artistic, or musical
material’. If someone
breaks a copyright
contract and claims the
work for their own they can
be sued for it.
Things that are iconic to the
Star Wars franchise such as
light sabers and storm
troopers are copyrighted so
that they cannot be used in
other films that aren’t Star
Wars and be claimed as that
film or other type of medias
own.
ETHICAL –Offensive material Explain the issue: Example in relation to THE
FORCE AWAKENS
Violence/sex/language: Offensive material is ‘any
published or broadcast
There is lots of scenes of
violence in The Force
5. content (such as articles,
photographs, films, or
websites) that is likely to
be upsetting, insulting, or
objectionable to some or
most people’. This any
include nudity, language
and violence. It can be
argued that we are
desensitised to this
because of how much we
are exposed to it in the
media.
Awakens as there is the
battles between the
resistance and the first
order, to retain the kid
friendly feel that younger
children can enjoy star wars
was well as adults it would
have had to been regulated
to make sure the violence
wasn’t too much. However
there wasn’t bad language
and sex in The Force
Awakens so that helped it
keep the younger audience.
Children: Children need to be
shielded from offensive
material such as violence,
nudity and bad language
as they are young and
impressionable members
of society and may take on
the things that they see
into their behaviour.
As Star Wars is owned by
Disney and Disney has a
young target audience of
children the writers, directors
and producers of the force
awakens must be careful to
keep the child friendly brand
of Disney, not including too
much offensive material.
HOW DO THE LEGAL CONSIDERATIONS HAVE AN EFFECT UPON THE MAKING OF THE
FORCE AWAKENS?
They must make sure not to include anything that was already copyrighted in the films such
as brands, music, or key things such as symbols etc. from other forms of media unless they
could be given the rights to do so and also make sure that things from The Force Awakens
were copyrighted before its release that the new ideas and parts of the storyline couldn’t be
taken. The Force Awakens must also not be seen to discriminate against ethnicities, gender,
religions, sexualities etc. so must try and include as many communities as possible and make
sure that no jokes were made about certain communities that could be taken as offensive or
a form of discrimination, some may argue this was mostly achieved with the black male lead
of Finn and the strong girl role model of Rey.
HOW DO THE ETHICAL CONSIDERATIONS HAVE AN EFFECT UPON THE MAKING OF THE
FORCE AWAKENS?
The writers, producers and director must be aware of the rating the film is aiming to get and
therefore not include offensive material such as nudity, violence or strong language that
would affect this and offend the audience watching the film and mean that target audience
can’t watch the film because of its content. They must be aware that Star Wars is a Disney
owned franchise and therefore must make the film friendly to this and its young audience
while appealing to the older original audience at the same time, a compromise on this could
be that although there is violence in the film it isn’t enough to detour the child audience and
take away from the Disney brand.
6. D) REGULATORY BODIES
BBFC
Who are the BBFC?
The BBFC are the British board of film classification
What role does the BBFC perform?
They regulate films and their content and give them an appropriate age rating.
Why does the BBFC exist?
To protect the public from content which may have the risk of causing harm and regulate the
changing social attitudes towards media and its content.
What rules does the BBFC set that have to be followed by film institutions?
They say that in terms of discrimination offensive content relating to race, gender, religion,
disability or sexuality will have an impact on the classification decision made. Regarding drugs
no work take may promote the misuse of drugs and glamorises or normalises the misuse of
drugs and if the abuse of substances such as smoking, alcohol or substances is shown in work
appealing to children it will be taken into account for its rating. The feature of detailed criminal
and violent techniques and the glamorisation of weapons such as knifes and behaviour such
as self-harming and bullying will be taken into account of its rating. The use of language such
as expletives with a sexual, religious or racial association as well as derogatory language made
towards minority groups will all be taken into consideration depending on its rating. Nudity with
no sexual context is acceptable in principle at all ratings however is not generally shown in
films lower than a U, nudity show in a sexual context is generally at an adult rating of 18. The
classification system allows progressively stronger portrayals of sexual behaviour as the age
ratings rise however sex works which primary purpose is for sexual arousal is usually only
passed at an 18. The classification decisions will take into account of the frequency, detail and
length of scenes that are seen as threatening, scary or unsettling, especially if it is aimed at
children, for the rating. The amount of violence as well as the nature, works that include
violence as a normal solution, heroes that inflict violence and pain, encouragement of
aggressive attitudes, taking pleasure in pain and the glamorisation of violence are likely to
receive higher ratings.
7. HOW DO THESE RULES HAVE A DIRECT EFFECT UPON HOW A FILM IS MADE?
EXAMPLE 1: (LEGAL)
These rules have an effect on how films are made as they will have to make sure in order to
be given a rating and have the film approved by the BBFC they will have to be aware of the
rules regarding discrimination and other legal issues and make sure that the film sticks to those
rules to get the rating that will make sure their target audience can watch the film and avoid
having to remove parts of the film for this.
EXAMPLE 2: (ETHICAL)
The film makers will have to be aware of the BBFC’s rules regarding sex, nudity, language and
other possibly offensive material as the content in the film may be seen as unethical because
they haven’t obeyed them. This will mean that the films rating is higher excluding a possible
younger audience.