Presentation on the Revenue Structure and the differences between revenue stream, revenue model and business model.

1. This project has received funding from European
Union’s Horizon 2020 Research and Innovation
Programme under Grant Agreement No 101007990.
Virtual health and Wellbeing Living Lab Infrastructure
Revenue Structures
Anthology Ventures
SUMMER SCHOOL 2023
Commercialization Bootcamp
June 6-7, Bilbao

2. Solving the problem:
“Seniors in Care Homes
could use a streaming-style
TV-based communication platform
without the need for assistance from staff”

3. 🤔
Welcome back!
Now, where did we leave off?

5. Netflix meets Zoom
§ TV-based (no additional device required)
§ Remote control is a familiar object
§ Interface can be designed in compliance with needs/protocols
§ Revenue model B2B or B2C: Subscription or pay-per-use
§ Reduced pressure on staff/facility
§ Increased independence for residents

6. Voice & Video
Calls
Revenue
Model
(free/paid)
Interface
design
(accessibility)
Internet
speed
requirements
HW
dependency
VOIP apps
(Skype, Zoom,
Meet, Etc.)
yes B2C free,
B2B paid
Not intuitive Medium –
high
Yes – tablet,
phone, PC
(can be
existing)
Dedicated
devices
(Oscar, Amazon,
Grandpad,
VIewclix)
yes Purchase Designed for
Seniors
None – High Yes –
purchase of
new device is
required
Telephone Voice only Mobile
(consumer)
Landline
(facility)
N/A None Existing HW
usually
sufficient
Competition: (Current Solutions)
How seniors can connect remotely to their loved ones

7. What’s the difference?
REVENUE STREAM REVENUE MODEL BUSINESS MODEL

8. What’s the difference?
REVENUE STREAM REVENUE MODEL BUSINESS MODEL
Single source of revenue;
Can be 1 or many, but
better 1 great one than
many mediocre ones
Strategy of managing all
the revenue streams and
the resources required
for each one
Structure that combines
all aspects of a company
(including revenue) and
how they fit/work together

9. Common Revenue Models
§ Ad-based – (online) Display, Video, Mobile, Native formats
§ Affiliate – Amazon, Shopify
§ Transactional – Direct &/or Web sales
§ Subscription – Netflix, Spotify
§ Channel sales (indirect) – where distributors are involved
§ Commission – Uber, AirBnB
§ Licensing – providers of tech or other IP
§ Retail – classic brick & mortar stores
§ Donations – Kickstarter, Patreon
§ Freemium – LinkedIn, Mailchimp
9

10. Revenue structures
Product Who pays What is paid? What is
Purchased?
Payment
structure?
How much is
paid?
Apple Care End User Money Protection Subscription €€
ResearchGate Institution Money Access Subscription €€€€€
Social Network Advertisers,
other
Companies
Money Data One-off Dynamic
Social Network End User Data Access Per use Infinite
Alexa End User Money Device, Svcs Fee +
subscription
Dynamic
Alexa Advertisers,
other
Companies
Money Data One-off Dynamic

11. Our Product
§ “A streaming-style, TV-based communication platform”
§ How many products are possible?
§ What revenue streams can we identify?
§ Which of them are – potentially – the most profitable? WHY?
§ Which of them are – potentially – problematic? WHY?

12. Revenue structures
Product Who pays What is paid? What is
Purchased?
Payment
structure?
How much is
paid?

13. This project has received funding from European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement No 101007990.
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Adriane Thrash
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at@anthologyventures.com