This document discusses concepts in measurement theory that are important for empirical software engineering. It explains that measurement involves assigning numbers or symbols to attributes of real-world entities. Measures need to be precise, reliable and valid to adequately answer research questions. It then describes different scale types for measures, including nominal, ordinal, interval and ratio scales, and how the scale type affects what statistical analyses can be performed. Examples of measures both inside and outside of software engineering are provided. The document emphasizes that defining good measures is crucial for empirical research.