1. The Tourism and Business Value of
Ms. Maureen O'Crowley
Vice President
Seoul Tourism Organization, South Korea

2. IGNITE
INNOVATE
INSPIRE
INFUSE

3. IGNITE
TO SET ON FIRE

4. IGNITE
“THERE COMES THAT MYSTERIOUS MEETING IN
LIFE WHEN SOMEONE ACKNOWLEDGES WHO WE
ARE AND WHAT WE CAN BE IGNITING THE
CIRCUITS OF OUR HIGHEST POTENTIAL.”
-RUSTY BERKUS

5. IGNITE

6. IGNITE
Ranking City No. of meetings
UIA ranking in 2008 1 Singapore 637
2 Paris 419
3 Brussels 299
4 Vienna 249
5 Barcelona 193
6 Tokyo 150
7 Seoul 125
8 Budapest 116
9 Copenhagen 104
10 London 103

7. IGNITE
“…… SEOUL IS RICH IN CULTURE, HISTORY, TECHNOLOGY AND
FOOD AND OFFERS SOMETHING FOR EVERYONE. THE SEOUL
TOURISM ORGANISATION HAS THE AIM OF DEVELOPING THE
CITY INTO ONE OF THE WORLD’S TOP FIVE CONVENTION
CITIES AND YOU CAN SEE WHY WITH ITS OPTIMAL TOURISM
RESOURCES, SERVICES AND A SOPHISTICATED CONVENTION
INFRASTRUCTURE. “

8. IGNITE
Ranking City No. of meetings
UIA ranking in 2010 1 Singapore 725
2 Brussels 486
3 Paris 394
4 Vienna 257
5 Seoul 201
6 Barcelona 193
7 Tokyo 190
8 Geneva 189
9 Madrid 175
10 Berlin 165

9. IGNITE

10. IGNITE

11. IGNITE

12. IGNITE

13. IGNITE

14. IGNITE

15. IGNITE

16. IGNITE

17. IGNITE

18. INNOVATE
TO MAKE CHANGES IN
ANYTHING ESTABLISHED.
INNOVATION
INNOVATION :

19. INNOVATE
JUST HOW BIG?

20. INNOVATE

21. INNOVATE

22. INNOVATE
www.miceseoul.com

23. INNOVATE
NICE SEOUL!

24. INNOVATE

25. INNOVATE

26. INNOVATE

27. INNOVATE
TORONTO
LONDON SAN
SEOUL FRANCISCO
ABU DHABI
DURBAN
SYDNEY
Future Convention Cities Initiative

28. INNOVATE
“UNITY IS STRENGTH. WHEN THERE IS
TEAMWORK AND COLLABORATION,
WONDERFUL THINGS CAN BE ACHIEVED.”
- MATTIE STEPANEK

29. INNOVATE
“COMING TOGETHER IS A BEGINNING,
STAYING TOGETHER IS PROGRESS,
AND WORKING TOGETHER IS SUCCESS.”
- HENRY FORD

30. INSPIRE
TO INFLUENCE OR IMPEL

31. INSPIRE
TECHNOLOGY: SOCIAL MEDIA

32. INSPIRE
“WITHOUT INSPIRATION, THE BEST POWERS OF
THE MIND REMAIN DORMANT; THERE IS A FUEL
IN US WHICH NEEDS TO BE IGNITED WITH SPARKS.”
- JOHANN GOTTFRIED VON HERDER

33. INSPIRE

34. INSPIRE

35. INSPIRE

36. INFUSE
TO INTRODUCE, AS IF BY POURING

37. INFUSE
“WORDS MEAN MORE THAN WHAT IS SET DOWN
ON PAPER. IT TAKES THE HUMAN VOICE TO INFUSE
THEM WITH SHADES OF DEEPER MEANING.”
- MAYA ANGELOU

38. INFUSE
I

39. IMPLEMENT!

40. BE THE CHANGE
YOU WANT TO SEE IN THIS INDUSTRY.