1. Title Page

3. Outline
1. Build Your Body of Work
2. Oscars® Governors Ball
3. Primetime Emmys® Governors Ball
4. G’DAY USA Black Tie Events
5. 25 Tips & Tricks
5. The Next 10 years
6. Sequoia Secrets
7. Worst Moment
8. Funniest Moment
9. Favorite Moment
10. Q&A

4. Build Your
Build Your
Body of Work
Body of Work

5. Oscars® Governors Ball
Oscars® Governors Ball
…24 years…
…24 Years…

6. 85th Oscars®
(2013)

7. 84th Academy Awards®
(2012)

8. 84th Academy Awards®
(2012)

9. 84th Academy Awards®
(2012)

10. 84th Academy Awards®
(2012)

11. 84th Academy Awards®
(2012)

12. 84th Academy Awards®
(2012)

13. 84th Oscars®
(2012)

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16. 83rd Oscars®
(2011)

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21. 82nd Oscars®
(2010)

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24. Primetime Emmys®
Governors Ball
…16 Years…

25. 64th Primetime Emmys®
(2012)

26. Who is Sequoia

27. Who is Sequoia

28. Who is Sequoia

29. Time Lapse?

30. 63rd Primetime Emmys®
(2011)

31. Who is Sequoia

32. Who is Sequoia

33. 62nd Primetime Emmys®
(2010)

34. Who is Sequoia

35. Who is Sequoia

37. 25 Tips

38. 1. Go above and beyond to ‘WOW’ the client
2. Prioritize customer service AND customer
satisfaction
3. Be extremely attentive to detail
4. Always fully inform your clients
5. Respond to your clients within 24 hours

39. 6. Strive to build quality relationships and honest
conversations
7. Stay in touch with your clients year round
8. Share your client’s highs and lows
9. Exceed expectations
10. Develop original ideas

40. 11. Focus on what is ‘right’ for your client
12. Tell the truth when you make a mistake
13. Deliver what you say you’re going to
14. Do you deserve customer loyalty, if so, do you
nurture it?
15. Approach every client as a potential long term
client

41. 16. Do not prioritize the needs and preferences of
your clientele more than your potential earnings
17. Treat your employees as you would treat a client
that you want to see year after year
18. Every day of work should be meaningful
19. Make sure your client’s philosophy is clear from
the start
20. Know your clients interests and the event mission
statement

42. 21. Actively listen to your client and ask them how
they feel
22. Allow your client to share their honest opinions
23. Be open to new approaches with each project
24. Live up to your commitments and meet deadlines
25. Reach for the stars

43. Tricks (aka more tips)
Do not let the economic climate discourage you
Revamp/renew
New ideas/new vendors/new clients
Get healthier
Learn patience by being patient
Learn compassion by being compassionate
Trust by trusting
Love what you do, do what you love
Your energy will be contagious
Remember, your best ideas will be conceived during your
downtime

44. The Next 10 Years
Interactive social media
+
innovative technology
=
increased product placement
=
all-around publicity

45. The Next 10 Years Continued
Look: Sharper, Cleaner, Minimalist
F&B: Small bites & trendsetting vehicles
Entertainment: Cater to younger audiences

46. Sequoia Secrets
Grounded first/clear mission statement
Attention to detail
110% service
Never give the client work
Stay on budget
Create a lifelong umbilical cord
Have fun!!
Sense of humor

47. My Worst Moment…
74th Oscars® Governors Ball
(2002)

48. My Funniest Moment…
74th Oscars® Governors Ball
(2002)

49. My Favorite Moment…
Children’s Hospital
Los Angeles
‘Grand Opening Gala’
(2011)

51. “I have not really come full circle. I am
continuing to climb the stairs.”
--Cathey McClain Finlon

52. “Events, as in life are a steep step of stairs. Take
one step at a time and always shoot for the
stars, but remember the stairs are steep, so take
time to balance yourself on each step.”
--Cheryl Cecchetto