Semana de Internacionalización, Alicante Nuestra experiencia en el extranjero Ponente: Chema González Fecha: 27 de abril de 2015 @AlicanteGlobal

1. Nuestra experiencia en el
extranjero
Chema González
• 27/4/15

3. - The Alternative to a hotel, with the warmth of a home
What is
?
- Similar to AIRBNB, it is one of Europe’s largest professionally
managed home rental sites
ALTERKEYS was recently acquired by
RoomMate Hotels to be part of Bemate.com
Alicante, 27-04-2015

4. 1 HOW DID ALTERKEYS EMERGE?

5. 1.1 THE FOUNDERS

6. 1.2 STAGES
International
reach since
day ONE

7. 2 FIRST FUNDING ROUNDS
- Founders own investment
- F&F&F
- Accelerators

8. 2.1 LANZADERA

9. 2.2 LANZADERA

10. 3 SOMETHING WAS MENT TO BE CHANGED…
1.- Major legality changes
2.- Not proffessional hosts
3.- Spare rooms

11. 3.1 SOMETHING WAS MENT TO BE CHANGED…
There was a clear desire for travelers craving the localized experience of a
home, however current options still have:
Governmental & Legal issues: Properties are not
legally certified.
Lack of reliability Hosts.
Properties appear available when they are not.
A high wait time: A traveler books apartment
and needs to wait for the host to confirm the
booking, which reduces conversion rate.
Quality issues/ Lack of standards.

12. 3.2 SOMETHING WAS MENT TO BE CHANGED…
Our travelers worry
about the weather,
not their
accommodation
Access to + 60,000 singular
homes.
Legal & certified properties.
Professionally managed.
Powerful technology with high
connectivity.
We solve the two main industry
issues: live availability & Instant
Booking.
Access to thousands of points of
sale through our rental portal.
Guaranteed quality standards.
We simplify partnerships: Just 1
Agreement, 1 supplier,
1Customer Service, 1 connection.
AIG Insurance Partnership.
Only web with the Catalunya
support Government’s

13. 3.3 HOW WE WORKPropertyManager
Sales Channels
Travelers
AK hand-picks
specific troperties

14. 4 BROTHER & SISTER ON OUR OWN

15. 5 THE END OF THE BEGINNING
Funding from VCs, but we got what is most
important of all… FOCUS

16. 5.1 WITH A PRECISE TARGET ON OUR MINDS

17. 5.2 CREATING A BRAND

18. 5.3 CREATING A BRAND
+300 Media
appearances
- Being invited as
Speaker in many
Conferences

19. 5.4
Joe Haslam
Chairman HOT
HOTELS &
Serial
Entrepreneur
José Rivera
RUMBO Former CEO
and current Head of
Travel Media at
AMADEUS IT
Jesús Menéndez
Head of Tourism &
Leisure at Gimeno
Group
FINDING OUR “SHERYL”

20. 6 GROWING UP: FUNDING vs. ACQUISITION
1.- Large VC investments: €3M-€5M, enough?
2.- Be acquired by a greater player

21. 6.1 GROWING UP: FUNDING vs. ACQUISITION
LEVERAGE
LEVERAGE
LEVERAGE
LEVERAGE
LEVERAGE
LEVERAGE
LEVERAGE
LEVERAGE
LEVERAGE
LEVERAGELEVERAGE
LEVERAGE
LEVERAGE LEVERAGE
LEVERAGE
LEVERAGE
LEVERAGE
LEVERAGE
LEVERAGE

22. 6.2 HAPPY ENDING AFTER ALL

23. 7 BIG MISTAKES
IT Team not in-house
Stay in Spain*
Bootstrapping to the Limit*
Not bringing Key People on board
* Will be key to our future success
Going internationally too fast

24. 8 WISE DECISIONS (WE HAD SOME OF THESE TOO!)
Turn our killing problem into our key to success: Legality
Changing to a new target: Professionals
Stay in Spain to grow & create a Brand
Bootstrapping to the Limit
Bringing on Board our “Sheryl”
Standing up after every failure

25. 9 WRAPPING UP
Work with people you really trust
Keep the control of your baby
Surrender is not part of the plan
Core business needs LOVE
If change, change to something greater

26. Chema González
chema@alterkeys.com
TOMORROW?
are you
WHERE
WAKING UP