With years of experience in brand marketing, Ms Su, Xiao-jen has always liked to accept challenges rather than sticking to the established practices. With experiences in different stages of the retailing and media life cycle, she has a deeply feeling for the dilemma in innovating big brands and the challenges from competitors. Having transitioned into the field of corporate social responsibility and foundation, Su believes that humanistic innovation and thought revolution are important elements for bringing organizations to new heights. She aims to exert greater influence in this non-quantifiable profession by using her marketing expertise, customer insights, and humanistic care.