Rolex has a long history of involvement in motor sports dating back to the 1950s when it partnered with the Daytona International Speedway. It has grown to become the Official Timekeeper of many major motor sports events including Formula 1, the Rolex 24 at Daytona, and Les 24 Heures du Mans. Rolex watches are known for their precision, reliability, and robustness which aligns well with the world of motor sports that demands excellence, precision, and performance. Rolex sponsors many legendary drivers that have demonstrated these qualities in motor sports.
From the USA to Italy, England, France, China, Singapore, Greece, Turkey, Bahamas, Haiti and Italy...hope you travel lovers enjoy some inspiring pictures from around the world!
Today we confirm that we are developing an all-new Rolls-Royce with exceptional presence, elegance and purpose:
A car that offers the luxury of a Rolls-Royce in a vehicle that can cross any terrain
A car that meets our customers’ highly mobile, contemporary lifestyle expectations
A Rolls-Royce that is as much about the pioneering, adventurous spirit of Charles Rolls as it is about Sir Henry Royce’s dedication to engineering and innovation
A car that appropriately reflects Rolls-Royce’s brand promise of effortless luxury
A high-bodied car, with an all-new aluminium architecture
A unique new motor car worthy of carrying the Spirit of Ecstasy into the future
This new Rolls-Royce will be Effortless ... Everywhere.
For adventure seekers a ride over world famous giant observatories or Ferris wheels as popular landmarks are one of the exciting parts while exploring the entire city.
From the USA to Italy, England, France, China, Singapore, Greece, Turkey, Bahamas, Haiti and Italy...hope you travel lovers enjoy some inspiring pictures from around the world!
Today we confirm that we are developing an all-new Rolls-Royce with exceptional presence, elegance and purpose:
A car that offers the luxury of a Rolls-Royce in a vehicle that can cross any terrain
A car that meets our customers’ highly mobile, contemporary lifestyle expectations
A Rolls-Royce that is as much about the pioneering, adventurous spirit of Charles Rolls as it is about Sir Henry Royce’s dedication to engineering and innovation
A car that appropriately reflects Rolls-Royce’s brand promise of effortless luxury
A high-bodied car, with an all-new aluminium architecture
A unique new motor car worthy of carrying the Spirit of Ecstasy into the future
This new Rolls-Royce will be Effortless ... Everywhere.
For adventure seekers a ride over world famous giant observatories or Ferris wheels as popular landmarks are one of the exciting parts while exploring the entire city.
BRAND FOCUS 8.0 Rolex Brand AuditFor over a century, Rolex has.docxjackiewalcutt
BRAND FOCUS 8.0: Rolex Brand Audit
For over a century, Rolex has remained one of the most recognized and sought-after luxury brands in the world. In 2009, Businessweek/Interbrand ranked Rolex as the 71st most valuable global brand, with an estimated brand value of $5 billion.27 A thorough audit can help pinpoint opportunities and challenges for Rolex, whose brand equity has been historically strong, as much is at stake.
· “The name of Rolex is synonymous with quality. Rolex—with its rigorous series of tests that intervene at every stage—has redefined the meaning of quality.”
· —www.rolex.com
BACKGROUND
History
Rolex was founded in 1905 by a German named Hans Wilsdorf and his brother-in-law, William Davis, as a watch-making company, Wilsdorf & Davis, with headquarters in London, England. Wilsdorf, a self-proclaimed perfectionist, set out to improve the mainstream pocket watch right from the start. By 1908, he had created a timepiece that kept accurate time but was small enough to be worn on the wrist. That same year, Wilsdorf trademarked the name “Rolex” because he thought it sounded like the noise a watch made when it was wound. Rolex was also easy to pronounce in many different languages.
In 1912, Rolex moved its headquarters to Geneva, Switzerland, and started working on improving the reliability of its watches. Back then, dust and moisture could enter the watch case and cause damage to the movement or internal mechanism of the watch. As a result, Wilsdorf invented a screw crown and waterproof casebook mechanism that revolutionized the watch industry. In 1914, the Rolex wristwatch obtained the first Kew “A” certificate after passing the world’s toughest timing test, which included testing the watch at extreme temperature levels.
Twelve years later, Wilsdorf developed and patented the now famous Oyster waterproof case and screw crown. This mechanism became the first true protection against water, dust, and dirt. To generate publicity for the watch, jewelry stores displayed fish tanks in their windows with the Oyster watch completely submerged in it. The Oyster was put to the test on October 7, 1927, when Mercedes Gleitze swam the English Channel wearing one. She emerged 15 hours later with the watch functioning perfectly, much to the amazement of the media and public. Gleitze became the first of a long list of “ambassadors” that Rolex has used to promote its wristwatches.
Over the years, Rolex has pushed innovation in watches to new levels. In 1931, the firm introduced the Perpetual self-winding rotor mechanism, eliminating the need to wind a watch. In 1945, the company invented the first watch to display a number date at the 3 o’clock position and named it the Datejust. In 1953, Rolex launched the Submariner—the first diving watch that was water-resistant and pressure-resistant to 100 meters. The sporty watch appeared in various James Bond movies in the 1950s and became an instant symbol of prestige and durability.
For decades, Swiss-made.
Today, we’re breaking down one of the strongest brands in the world - Rolex. Founded in the UK in 1905 under the name Wilsdorf & Davis, Rolex has become the leading name in luxury watches. But, while the company’s products are iconic, the business itself is highly secretive. Owned by a Foundation and run as a non-profit entity, little is known about Role
Rolex has been a brand that offers a status symbol and prestige. The world of Rolex as they state in their own words is about accompanying explorers and achievers around the world.
From the highest mountains to the deepest oceans, Rolex designs are about resilience, durability, and accomplishments. Today when we speak of Rolex, we are immediately reminded of either elite sports personalities or the world of sports at large.
BRAND FOCUS 8.0 Rolex Brand Audit BACKGROUND History Rolex.docxhartrobert670
BRAND FOCUS 8.0
Rolex Brand Audit
BACKGROUND
History
Rolex was founded in 1905 by a German named Hans Wilsdorf and his brother-in-law, William Davis, as a watch-making com- pany, Wilsdorf & Davis, with headquarters in London, England. Wilsdorf, a self-proclaimed perfectionist, set out to improve the mainstream pocket watch right from the start. By 1908, he had created a timepiece that kept accurate time but was small enough to be worn on the wrist. That same year, Wilsdorf trademarked the name “Rolex” because he thought it sounded like the noise a watch made when it was wound. Rolex was also easy to pronounce in many different languages.
In 1912, Rolex moved its headquarters to Geneva, Switzerland, and started working on improving the reliability of its watches. Back then, dust and moisture could enter the watch case and cause damage to the movement or internal mechanism of the watch. As a result, Wilsdorf invented a screw crown and waterproof casebook mechanism that revolutionized the watch industry. In 1914, the Rolex wristwatch obtained the first Kew “A” certificate after passing the world’s toughest timing test, which included testing the watch at extreme temperature levels.
Twelve years later, Wilsdorf developed and patented the now famous Oyster waterproof case and screw crown. This mechanism became the first true protection against water, dust, and dirt. To generate publicity for the watch, jewelry stores displayed fish tanks in their windows with the Oyster watch
completely submerged in it. The Oyster was put to the test on October 7, 1927, when Mercedes Gleitze swam the English Channel wearing one. She emerged 15 hours later with the watch functioning perfectly, much to the amazement of the media and public. Gleitze became the first of a long list of “am- bassadors” that Rolex has used to promote its wristwatches.
Over the years, Rolex has pushed innovation in watches to new levels. In 1931, the firm introduced the Perpetual self- winding rotor mechanism, eliminating the need to wind a watch. In 1945, the company invented the first watch to dis- play a number date at the 3 o’clock position and named it the Datejust. In 1953, Rolex launched the Submariner—the first diving watch that was water-resistant and pressure-resistant to 100 meters. The sporty watch appeared in various James Bond movies in the 1950s and became an instant symbol of prestige and durability.
For decades, Swiss-made watches owned the middle and high-end markets, remaining virtually unrivaled until the in- vention of the quartz watch in 1969. Quartz watches kept more accurate time, were less expensive to make, and quickly dominated the middle market. Within 10 years, quartz watches made up approximately half of all watch sales worldwide.28 Joe Thompson, editor of Modern Jeweler, a U.S. trade publication, explained, “By 1980, people thought the mechanical watch was dead.”29
Rolex proved the experts wrong. The company would not give in to the quartz watch ra ...
Wingate Watches introduces a captivating array of Rolex watches, showcasing timeless elegance and unparalleled precision. Dive into the world of luxury horology with our handpicked collection, featuring the illustrious GMT-Master, Explorer, and more iconic models. Crafted to perfection, each Rolex timepiece embodies sophistication and functionality, making it a statement accessory for discerning individuals. Explore our range at Wingate Watches and immerse yourself in the legacy of these legendary watches, admired for their impeccable craftsmanship and timeless allure. Own a piece of horological excellence with Wingate Watches' selection of Rolex timepieces.
“Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date, and begins a new age of open-top, super-luxury motoring. Dawn is a beautiful new motor car that offers the most uncompromised open-top motoring experience in the world. It will be the most social of super-luxury drophead motor cars for those who wish to bathe in the sunlight of the world’s most exclusive social hotspots.
Quite simply, it is the sexiest Rolls-Royce ever built.
BRAND FOCUS 8.0 Rolex Brand AuditFor over a century, Rolex has.docxjackiewalcutt
BRAND FOCUS 8.0: Rolex Brand Audit
For over a century, Rolex has remained one of the most recognized and sought-after luxury brands in the world. In 2009, Businessweek/Interbrand ranked Rolex as the 71st most valuable global brand, with an estimated brand value of $5 billion.27 A thorough audit can help pinpoint opportunities and challenges for Rolex, whose brand equity has been historically strong, as much is at stake.
· “The name of Rolex is synonymous with quality. Rolex—with its rigorous series of tests that intervene at every stage—has redefined the meaning of quality.”
· —www.rolex.com
BACKGROUND
History
Rolex was founded in 1905 by a German named Hans Wilsdorf and his brother-in-law, William Davis, as a watch-making company, Wilsdorf & Davis, with headquarters in London, England. Wilsdorf, a self-proclaimed perfectionist, set out to improve the mainstream pocket watch right from the start. By 1908, he had created a timepiece that kept accurate time but was small enough to be worn on the wrist. That same year, Wilsdorf trademarked the name “Rolex” because he thought it sounded like the noise a watch made when it was wound. Rolex was also easy to pronounce in many different languages.
In 1912, Rolex moved its headquarters to Geneva, Switzerland, and started working on improving the reliability of its watches. Back then, dust and moisture could enter the watch case and cause damage to the movement or internal mechanism of the watch. As a result, Wilsdorf invented a screw crown and waterproof casebook mechanism that revolutionized the watch industry. In 1914, the Rolex wristwatch obtained the first Kew “A” certificate after passing the world’s toughest timing test, which included testing the watch at extreme temperature levels.
Twelve years later, Wilsdorf developed and patented the now famous Oyster waterproof case and screw crown. This mechanism became the first true protection against water, dust, and dirt. To generate publicity for the watch, jewelry stores displayed fish tanks in their windows with the Oyster watch completely submerged in it. The Oyster was put to the test on October 7, 1927, when Mercedes Gleitze swam the English Channel wearing one. She emerged 15 hours later with the watch functioning perfectly, much to the amazement of the media and public. Gleitze became the first of a long list of “ambassadors” that Rolex has used to promote its wristwatches.
Over the years, Rolex has pushed innovation in watches to new levels. In 1931, the firm introduced the Perpetual self-winding rotor mechanism, eliminating the need to wind a watch. In 1945, the company invented the first watch to display a number date at the 3 o’clock position and named it the Datejust. In 1953, Rolex launched the Submariner—the first diving watch that was water-resistant and pressure-resistant to 100 meters. The sporty watch appeared in various James Bond movies in the 1950s and became an instant symbol of prestige and durability.
For decades, Swiss-made.
Today, we’re breaking down one of the strongest brands in the world - Rolex. Founded in the UK in 1905 under the name Wilsdorf & Davis, Rolex has become the leading name in luxury watches. But, while the company’s products are iconic, the business itself is highly secretive. Owned by a Foundation and run as a non-profit entity, little is known about Role
Rolex has been a brand that offers a status symbol and prestige. The world of Rolex as they state in their own words is about accompanying explorers and achievers around the world.
From the highest mountains to the deepest oceans, Rolex designs are about resilience, durability, and accomplishments. Today when we speak of Rolex, we are immediately reminded of either elite sports personalities or the world of sports at large.
BRAND FOCUS 8.0 Rolex Brand Audit BACKGROUND History Rolex.docxhartrobert670
BRAND FOCUS 8.0
Rolex Brand Audit
BACKGROUND
History
Rolex was founded in 1905 by a German named Hans Wilsdorf and his brother-in-law, William Davis, as a watch-making com- pany, Wilsdorf & Davis, with headquarters in London, England. Wilsdorf, a self-proclaimed perfectionist, set out to improve the mainstream pocket watch right from the start. By 1908, he had created a timepiece that kept accurate time but was small enough to be worn on the wrist. That same year, Wilsdorf trademarked the name “Rolex” because he thought it sounded like the noise a watch made when it was wound. Rolex was also easy to pronounce in many different languages.
In 1912, Rolex moved its headquarters to Geneva, Switzerland, and started working on improving the reliability of its watches. Back then, dust and moisture could enter the watch case and cause damage to the movement or internal mechanism of the watch. As a result, Wilsdorf invented a screw crown and waterproof casebook mechanism that revolutionized the watch industry. In 1914, the Rolex wristwatch obtained the first Kew “A” certificate after passing the world’s toughest timing test, which included testing the watch at extreme temperature levels.
Twelve years later, Wilsdorf developed and patented the now famous Oyster waterproof case and screw crown. This mechanism became the first true protection against water, dust, and dirt. To generate publicity for the watch, jewelry stores displayed fish tanks in their windows with the Oyster watch
completely submerged in it. The Oyster was put to the test on October 7, 1927, when Mercedes Gleitze swam the English Channel wearing one. She emerged 15 hours later with the watch functioning perfectly, much to the amazement of the media and public. Gleitze became the first of a long list of “am- bassadors” that Rolex has used to promote its wristwatches.
Over the years, Rolex has pushed innovation in watches to new levels. In 1931, the firm introduced the Perpetual self- winding rotor mechanism, eliminating the need to wind a watch. In 1945, the company invented the first watch to dis- play a number date at the 3 o’clock position and named it the Datejust. In 1953, Rolex launched the Submariner—the first diving watch that was water-resistant and pressure-resistant to 100 meters. The sporty watch appeared in various James Bond movies in the 1950s and became an instant symbol of prestige and durability.
For decades, Swiss-made watches owned the middle and high-end markets, remaining virtually unrivaled until the in- vention of the quartz watch in 1969. Quartz watches kept more accurate time, were less expensive to make, and quickly dominated the middle market. Within 10 years, quartz watches made up approximately half of all watch sales worldwide.28 Joe Thompson, editor of Modern Jeweler, a U.S. trade publication, explained, “By 1980, people thought the mechanical watch was dead.”29
Rolex proved the experts wrong. The company would not give in to the quartz watch ra ...
Wingate Watches introduces a captivating array of Rolex watches, showcasing timeless elegance and unparalleled precision. Dive into the world of luxury horology with our handpicked collection, featuring the illustrious GMT-Master, Explorer, and more iconic models. Crafted to perfection, each Rolex timepiece embodies sophistication and functionality, making it a statement accessory for discerning individuals. Explore our range at Wingate Watches and immerse yourself in the legacy of these legendary watches, admired for their impeccable craftsmanship and timeless allure. Own a piece of horological excellence with Wingate Watches' selection of Rolex timepieces.
“Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date, and begins a new age of open-top, super-luxury motoring. Dawn is a beautiful new motor car that offers the most uncompromised open-top motoring experience in the world. It will be the most social of super-luxury drophead motor cars for those who wish to bathe in the sunlight of the world’s most exclusive social hotspots.
Quite simply, it is the sexiest Rolls-Royce ever built.
8 vintage rolex models that can fetch a premium in pre owned marketThe Luxury Hut
Some Vintage Rolex references can indeed fetch a premium because of their rarity, exclusiveness, and limited numbers. Explore eight such vintage Rolex watches here.
The presentaion is focused on the various timepieces across the world which ae very unique, expensive and rarest of them all and which are wore by top delegates
The Rolex Submariner 14060: A Comprehensive GuideBnher.com
The Rolex Submariner 14060 stands as a paragon of timeless elegance and functionality, firmly rooted in the brand’s legacy of precision and innovation. As we embark on this comprehensive guide, we delve into the nuanced details that distinguish the Submariner 14060, unraveling its key features, design evolution, historical significance, and essential care recommendations. Rolex, a name synonymous with horological excellence, has crafted the Submariner 14060 not merely as a timekeeping instrument but as an embodiment of exploration and achievement beneath the ocean’s depths.
Experience the world of luxury first hand at Watches off 5th, where we offer our clients a distinctive and wide range of Rolex, Audemars Piguet, Patek Philippe, and Cartier watches.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
01 Rolex Science: Motorsport Rolex
1. rolex and motor sports
role x sa | communication & im age | December 2012 page 1/ 3
Rolex is proud to be a major force at play behind the finest events,
drivers and organizations in motor sports. Whether supporting
the leading motor sports series, Formula 1™; iconic endurance
races, such as Les 24 Heures du Mans; or maintaining tradition
with the historic Pebble Beach Concours d’Elegance, Rolex has
cultivated a privileged relationship with this fast-paced world.
History
The roots of this alliance date back to the early 20th century when Rolex
was founded by Hans Wilsdorf, a visionary with an extraordinary spirit
of enterprise. At a time when the pocket watch prevailed, Mr Wilsdorf
foresaw the importance of providing an increasingly mobile public with
an accurate wristwatch and took up the enormous challenge.
In 1910, a Rolex wristwatch obtained the first certificate ever granted to
such a watch by the Official Watch Rating Centre in Bienne, Switzerland.
In 1926, Rolex invented the Rolex Oyster, the first waterproof wristwatch
in the world, thanks to a case equipped with an ingenious patented
2. role x sa | communication & im age | December 2012 page 2 / 3
Rolex and Motor Sports
system consisting of a screw-down bezel, case back and winding crown.
To prove his invention, Hans Wilsdorf equipped Mercedes Gleitze with
an Oyster when she swam across the English Channel a year later. The
Rolex watch emerged from more than 10 hours in the water in perfect
working condition, and the young Englishwoman became the brand’s
first Testimonee – a witness to the watch’s uncompromised performance.
Rolex improved the Oyster in 1931 with the invention and patent of the
world’s first self-winding mechanism with a Perpetual rotor, the precur-
sor of contemporary self-winding systems.
With Hans Wilsdorf at the helm, Rolex continued to use the world as
a real-life proving ground for the Oyster, demonstrating time and again
its reliability in the most extreme conditions, on land, in the air, in the
depths of the ocean or on the summit of Mount Everest. By being associ-
ated with so many achievements, Rolex became the trusted reference
for chronometric precision, robustness and reliability around the world.
Meanwhile, Rolex evolved, as did its product, in a constant pursuit of
perfection. As part of this evolution, Rolex watches – made from only the
highest quality materials and designed by the industry’s best – became
symbols of elegance and prestige.
As such, Rolex sought to associate with activities that, like itself, were
motivated by passion, excellence, precision and performance. Naturally,
Rolex gravitated toward the world of motor sports, forming an alliance
that dates back to the late 1950s when the brand partnered the Daytona
International Speedway.
Rolex and Motor sports
In tribute to the Daytona International Speedway, Rolex added the name
“Daytona” to the dial of the chronograph it created for racing drivers, the
Cosmograph. Ever since then, the presence of the Rolex brand in auto-
mobile racing has grown steadily. Rolex has been the Title Sponsor of
the Rolex 24 At Daytona in Florida since 1992 and Official Timekeeper
since 2001 for Les 24 Heures du Mans, the world’s oldest sports car
race in endurance racing.
From 2013, Rolex is Official Timekeeper and Official Timepiece of
Formula 1™, the pinnacle of motor sports. This long-term partnership
is the culmination of the brand’s history of close ties with motor racing
and speed.
3. role x sa | communication & im age | December 2012 page 3 / 3
Rolex and Motor Sports
Since the late 1960s, Rolex has counted motor racing legend Sir
Jackie Stewart, one of the most celebrated Formula 1™ drivers of the
last 40 years, among its family of Testimonees. Sir Jackie won three
Formula One™ World Championships (1969, 1971 and 1973) and 27
Grand Prix races. He is also widely recognized for his commitment to F1
driving safety during the 1970s.
Through its strong alliance with Les 24 Heures du Mans, Rolex also
proudly sponsors Danish driver Tom Kristensen, record eight-time win-
ner of the annual endurance race.
In keeping with its spirit of pushing the limits of performance, Rolex
joined the Bloodhound SSC World Land Speed Record project in 2011
as the Official Timing Partner. The Bloodhound team is aiming to set a
new record of 1,000 miles per hour (1,600 km/h) with a cutting-edge
supersonic jet- and rocket-powered car. This maintains Rolex’s long-
standing presence at the frontiers of speed, stretching back to 1935
when Sir Malcolm Campbell broke the 300 mile per hour (483 km/h)
barrier at the wheel of Bluebird.
Rolex also sponsors events that celebrate the beauty of historic cars
rather than their racing performance. Among them is the Pebble Beach
Concours d’Elegance (US), launched in 1950 to showcase the most
avant-garde models of the period. Today, this prestigious competition,
held annually in Pebble Beach, California, features the most striking
of vintage cars. Rolex has been the Official Timekeeper since 1997.
Included in this event is the Pebble Beach Tour d’Elegance presented
by Rolex, which was created in 1997 to demonstrate the elegance of au-
tomobiles in motion. Rolex became Title Sponsor of this event in 2007.
Furthermore, Rolex is the proud sponsor of the Goodwood Revival (UK),
devoted to race cars built before 1966, as well as the Rolex Monterey
Motorsports Reunion (US), which brings over 600 cars to California’s
Mazda Raceway Laguna Seca in Monterey, California.
Driven by a passion for excellence and a great appreciation for motor
sports, Rolex, the world’s leading Swiss watchmaker, is committed
to cultivating the strong ties that bind these two prestigious worlds
in their shared pursuit of perfection.