This document summarizes a training course on toponymy held in Vienna from March 16-27, 2006. It discusses several key topics:
- Issues with geographical name standardization including variations in spellings and the same name being used for different locations.
- The goals of national and international name standardization to avoid ambiguity and political conflicts.
- The naming process, what types of features are named, and how names often start descriptively but may become opaque over time.
- Factors discussed during the course included name collection, processing, standardization, visualization, and dealing with multilingual names.
Marketing case study - naming the brand (revised version)ravikant7883
This document discusses LG Electronics' branding strategy in India. It begins with an acknowledgment and appendix certifying the project. It then provides an executive summary of LG's branding and marketing efforts in India. This includes discussing LG's brand identity, values, promise and benefits. It also examines LG's growth drivers in India like distribution channels, research and development, and innovative marketing. The document analyzes LG's competitors in India and provides LG's market share data. Finally, it outlines LG's vision and goals to become a top 3 consumer electronics company globally by 2010.
Naming - Định danh trong các hệ thống phân tánPhan Khanh Toan
Thuyết trình Naming - Định danh trong các hệ thống phân tán
Download without log-in: https://blogkhanhtoan.wordpress.com/2016/03/12/naming-dinh-danh-trong-cac-he-thong-phan-tan/
Antalis, the largest paper merchant in Europe, needed to consolidate three of its established trade paper brands - Challenger, Silverblade, and EuroArt - into a single pan-European brand to make better use of its marketing budget. There were concerns from country managers that consolidating the brands would lose brand equity. Research was conducted with customers and managers to understand brand perceptions and address concerns. The name "Claro" was developed to evoke the meaning of clarity while also being understood across Europe. It was positioned as building on the heritage of the existing brands with new technical advantages. Legal and linguistic checks ensured the new name and strap line "clearly clever" were protected across markets. The new Claro brand gained support
Case study đặt tên và thiết kế thương hiệu merisGoldidea
Thời trang không thay đổi bản chất của người mặc, mà tôn vinh chính phong cách và cá tính riêng của mỗi người. Khi khoác lên mình bộ trang phục của Meris, khách hàng sẽ thấy chính mình như đang tỏa sáng.
Presentation at Founder Institute 2015 Hong Kong (Week 4) : How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?
Naming a company, start-up, product or service is hard work, complex and often rife with mistakes. Billion dollar companies screw this up every year, while under-funded start-ups launch into the stratosphere with a name that seems brilliant and full of meaning, with little or no advertising.
Intuitively, your brand name is the foundation of all that is marketing. A great name is an advertisement in itself. A name can do more for achieving desired positioning than a budget the size of Australia’s GDP (exaggeration intended). The best names tell a story, and make marketing easier. A breakthrough name can garner free publicity, just because of the name.
What if Google launched with its original name BackRub? Would it be as successful? We know the product is great, but is the brand name Google more memorable and interesting? Of course.
As we will share in the first chapter, naming is very important, yet so often botched up. Despite the extreme amount of strategy and creativity required to develop an effective brand name, often everyone in the company feels compelled, and capable of contributing to name development.
This book is a naming tell all. Lay it all out there. Set the record straight.
Breakthrough Branding: Brand Naming Tips & Trade Secrets will, hopefully, give you an understanding and appreciation for this art and science of naming
Soms Consulting- Presentation on Case Studiessoms_2013
- Click2Resume needed a resume writing portal created within 6 months. The team broke the project into smaller problems and created an interface for users to access resume services and an admin panel to manage orders. The full website was delivered on time.
- For GoPaktor, the team created a social networking app within 45 days that allows users in Singapore to discover who likes them and potentially find partners locally through the app's dating features.
- Magic Moments vodka hired the team to promote the brand on Facebook through posts, ads, contests and more. The brand's Facebook likes grew from 300 to over 300,000 and active members increased by 20%.
Experience Mazda Zoom Zoom Lifestyle and Culture by Visiting and joining the Official Mazda Community at http://www.MazdaCommunity.org for additional insight into the Zoom Zoom Lifestyle and special offers for Mazda Community Members. If you live in Arizona, check out CardinaleWay Mazda's eCommerce website at http://www.Cardinale-Way-Mazda.com
Marketing case study - naming the brand (revised version)ravikant7883
This document discusses LG Electronics' branding strategy in India. It begins with an acknowledgment and appendix certifying the project. It then provides an executive summary of LG's branding and marketing efforts in India. This includes discussing LG's brand identity, values, promise and benefits. It also examines LG's growth drivers in India like distribution channels, research and development, and innovative marketing. The document analyzes LG's competitors in India and provides LG's market share data. Finally, it outlines LG's vision and goals to become a top 3 consumer electronics company globally by 2010.
Naming - Định danh trong các hệ thống phân tánPhan Khanh Toan
Thuyết trình Naming - Định danh trong các hệ thống phân tán
Download without log-in: https://blogkhanhtoan.wordpress.com/2016/03/12/naming-dinh-danh-trong-cac-he-thong-phan-tan/
Antalis, the largest paper merchant in Europe, needed to consolidate three of its established trade paper brands - Challenger, Silverblade, and EuroArt - into a single pan-European brand to make better use of its marketing budget. There were concerns from country managers that consolidating the brands would lose brand equity. Research was conducted with customers and managers to understand brand perceptions and address concerns. The name "Claro" was developed to evoke the meaning of clarity while also being understood across Europe. It was positioned as building on the heritage of the existing brands with new technical advantages. Legal and linguistic checks ensured the new name and strap line "clearly clever" were protected across markets. The new Claro brand gained support
Case study đặt tên và thiết kế thương hiệu merisGoldidea
Thời trang không thay đổi bản chất của người mặc, mà tôn vinh chính phong cách và cá tính riêng của mỗi người. Khi khoác lên mình bộ trang phục của Meris, khách hàng sẽ thấy chính mình như đang tỏa sáng.
Presentation at Founder Institute 2015 Hong Kong (Week 4) : How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?
Naming a company, start-up, product or service is hard work, complex and often rife with mistakes. Billion dollar companies screw this up every year, while under-funded start-ups launch into the stratosphere with a name that seems brilliant and full of meaning, with little or no advertising.
Intuitively, your brand name is the foundation of all that is marketing. A great name is an advertisement in itself. A name can do more for achieving desired positioning than a budget the size of Australia’s GDP (exaggeration intended). The best names tell a story, and make marketing easier. A breakthrough name can garner free publicity, just because of the name.
What if Google launched with its original name BackRub? Would it be as successful? We know the product is great, but is the brand name Google more memorable and interesting? Of course.
As we will share in the first chapter, naming is very important, yet so often botched up. Despite the extreme amount of strategy and creativity required to develop an effective brand name, often everyone in the company feels compelled, and capable of contributing to name development.
This book is a naming tell all. Lay it all out there. Set the record straight.
Breakthrough Branding: Brand Naming Tips & Trade Secrets will, hopefully, give you an understanding and appreciation for this art and science of naming
Soms Consulting- Presentation on Case Studiessoms_2013
- Click2Resume needed a resume writing portal created within 6 months. The team broke the project into smaller problems and created an interface for users to access resume services and an admin panel to manage orders. The full website was delivered on time.
- For GoPaktor, the team created a social networking app within 45 days that allows users in Singapore to discover who likes them and potentially find partners locally through the app's dating features.
- Magic Moments vodka hired the team to promote the brand on Facebook through posts, ads, contests and more. The brand's Facebook likes grew from 300 to over 300,000 and active members increased by 20%.
Experience Mazda Zoom Zoom Lifestyle and Culture by Visiting and joining the Official Mazda Community at http://www.MazdaCommunity.org for additional insight into the Zoom Zoom Lifestyle and special offers for Mazda Community Members. If you live in Arizona, check out CardinaleWay Mazda's eCommerce website at http://www.Cardinale-Way-Mazda.com
Brand Naming: Linguistic Analysis Terms DefinedBill Smith
This document defines key linguistic terms used in brand naming analysis. It provides definitions for terms related to the scriptability, syllabic balance, aural comprehensibility, viability, visual aesthetics, evocative semantics, ease of pronunciation, durability, phonemic simplicity, gender properties, morphological complexity, syntactic construction, inflectional category, phonemes, morphemes, graphemes, and other linguistic concepts. Additional terms are defined in a glossary related to phonology, dialects, codas, idiolects, orthography, consonant clusters, lexicons, lexical stress, tense, number, person, mood, gender, case, voice and other grammatical concepts.
This document discusses the importance of choosing the perfect name for a brand and outlines key criteria that make up a perfect name. An effective name is easy to pronounce, differentiates the brand from competitors, and is durable over time and across cultures. It should capture the essence and personality of the company, communicate what it stands for, and become a valuable asset and strong brand in its own right. The perfect name forms the foundation and blueprint for all marketing efforts.
This document discusses five approaches to naming a brand portfolio:
1. Keeping names simple for ease of use and familiarity.
2. Using distinct sub-brands to meet different customer needs.
3. Creating clear relationships between products to guide customers.
4. Naming products for specific occasions of use.
5. Allowing customers to guide the naming through natural preferences.
Identifying growth platforms through a brand-driven innovation process: a case of the Sci Fi Channel. A roundtable discussion on behalf of The University of Chicago Booth School of Business.
Twenty years ago a corporate name was simply
a trade name that described an industry, a service
or a product (most often the corporate name
was the founder’s patronym). The study
reported in this paper reveals that as companies
are becoming increasingly aware of the importance
of corporate reputation, they are managing
their corporate names more actively and treating
them as corporate brands rather than merely
trade names. Newly created brand names are
now consciously designed to evoke associations
with a set of core corporate values that typically
focus on themes such as life, competence, unity,
vision and performance. By focusing on values
that are common to most corporations, however,
corporate branding may fail in one of its foremost
goals, which is to create differentiation.
This paper provides an analysis of the corporate
re-naming phenomenon and discusses its implications for corporate brand naming.
The document discusses the importance of naming and branding for startups and products. It states that names and logos are powerful tools for delivering brand messages to various audiences. An effective name must drive the brand's messaging by clearly communicating its market position, mission, vision, values, and value proposition in a way that influences how audiences think, feel and act. Choosing a name is not a decision to take lightly, as it plays a key role in representing the brand.
This document discusses branding and naming brands. It provides advice on what makes a strong brand name, including choosing a name that is easy to read, easy to remember, uses English sounding words, is short, is unique, avoids common words, may require two names for some products or services, should not use just letters or numbers, and end in .com. It also advises to consider names that are safe for different languages. Examples are given to illustrate both good and bad brand names. The document stresses that preparation, such as choosing the right name, can help create luck and opportunities for a brand when they arise.
Six Degrees provides branding, marketing, and communications services including market research, brand strategy development, creative execution, and campaign implementation. They have long-standing client relationships, providing flexible and customized solutions while maintaining a genuine and engaging approach. The agency has experienced steady growth since opening in 1999 and now employs over 25 people. Notable past projects include work for medical device companies Calypso Medical, Stryker Neurovascular, Leica Biosystems, and Applied Precision (GE Healthcare) involving new branding, marketing campaigns, and digital assets.
The document discusses the key differences between naming a company versus naming a product. While the overall naming process is similar, company naming involves more senior level stakeholders, aims to accommodate potential shifts in business focus over the long term, and requires an available .com domain name. As a result, company names tend to be more abstract, coined terms rather than descriptive words, in order to satisfy these unique constraints. Product names on the other hand can be more specific since they do not need to accommodate business changes and are supported by an established corporate brand.
The document discusses the desirable attributes of brand names and the name design process. The desirable attributes include evoking what is being named, having positive associations, being easy to say, memorable, unambiguously spellable, and avoiding infringing on trademarks. The name design process involves decomposing the concept into chunks, manipulating the chunks by combining, mutating, or adding affixes, evaluating options, and concept testing. Examples are provided for designing a bike seat name.
Assignment Two, Naming Process and Brand Character Diagramtalimahon
The document discusses a proposed miniature humanoid robot called the MH-2 that can perch on a person's shoulder and mimic the actions of their friends through motion capture, allowing friends to virtually interact with the user from anywhere. This could help address loneliness by giving users a constant companion that is operated remotely by friends. The MH-2 is suggested as a wearable device that provides telepresence and social interaction to help avoid loneliness.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Brand Naming: Linguistic Analysis Terms DefinedBill Smith
This document defines key linguistic terms used in brand naming analysis. It provides definitions for terms related to the scriptability, syllabic balance, aural comprehensibility, viability, visual aesthetics, evocative semantics, ease of pronunciation, durability, phonemic simplicity, gender properties, morphological complexity, syntactic construction, inflectional category, phonemes, morphemes, graphemes, and other linguistic concepts. Additional terms are defined in a glossary related to phonology, dialects, codas, idiolects, orthography, consonant clusters, lexicons, lexical stress, tense, number, person, mood, gender, case, voice and other grammatical concepts.
This document discusses the importance of choosing the perfect name for a brand and outlines key criteria that make up a perfect name. An effective name is easy to pronounce, differentiates the brand from competitors, and is durable over time and across cultures. It should capture the essence and personality of the company, communicate what it stands for, and become a valuable asset and strong brand in its own right. The perfect name forms the foundation and blueprint for all marketing efforts.
This document discusses five approaches to naming a brand portfolio:
1. Keeping names simple for ease of use and familiarity.
2. Using distinct sub-brands to meet different customer needs.
3. Creating clear relationships between products to guide customers.
4. Naming products for specific occasions of use.
5. Allowing customers to guide the naming through natural preferences.
Identifying growth platforms through a brand-driven innovation process: a case of the Sci Fi Channel. A roundtable discussion on behalf of The University of Chicago Booth School of Business.
Twenty years ago a corporate name was simply
a trade name that described an industry, a service
or a product (most often the corporate name
was the founder’s patronym). The study
reported in this paper reveals that as companies
are becoming increasingly aware of the importance
of corporate reputation, they are managing
their corporate names more actively and treating
them as corporate brands rather than merely
trade names. Newly created brand names are
now consciously designed to evoke associations
with a set of core corporate values that typically
focus on themes such as life, competence, unity,
vision and performance. By focusing on values
that are common to most corporations, however,
corporate branding may fail in one of its foremost
goals, which is to create differentiation.
This paper provides an analysis of the corporate
re-naming phenomenon and discusses its implications for corporate brand naming.
The document discusses the importance of naming and branding for startups and products. It states that names and logos are powerful tools for delivering brand messages to various audiences. An effective name must drive the brand's messaging by clearly communicating its market position, mission, vision, values, and value proposition in a way that influences how audiences think, feel and act. Choosing a name is not a decision to take lightly, as it plays a key role in representing the brand.
This document discusses branding and naming brands. It provides advice on what makes a strong brand name, including choosing a name that is easy to read, easy to remember, uses English sounding words, is short, is unique, avoids common words, may require two names for some products or services, should not use just letters or numbers, and end in .com. It also advises to consider names that are safe for different languages. Examples are given to illustrate both good and bad brand names. The document stresses that preparation, such as choosing the right name, can help create luck and opportunities for a brand when they arise.
Six Degrees provides branding, marketing, and communications services including market research, brand strategy development, creative execution, and campaign implementation. They have long-standing client relationships, providing flexible and customized solutions while maintaining a genuine and engaging approach. The agency has experienced steady growth since opening in 1999 and now employs over 25 people. Notable past projects include work for medical device companies Calypso Medical, Stryker Neurovascular, Leica Biosystems, and Applied Precision (GE Healthcare) involving new branding, marketing campaigns, and digital assets.
The document discusses the key differences between naming a company versus naming a product. While the overall naming process is similar, company naming involves more senior level stakeholders, aims to accommodate potential shifts in business focus over the long term, and requires an available .com domain name. As a result, company names tend to be more abstract, coined terms rather than descriptive words, in order to satisfy these unique constraints. Product names on the other hand can be more specific since they do not need to accommodate business changes and are supported by an established corporate brand.
The document discusses the desirable attributes of brand names and the name design process. The desirable attributes include evoking what is being named, having positive associations, being easy to say, memorable, unambiguously spellable, and avoiding infringing on trademarks. The name design process involves decomposing the concept into chunks, manipulating the chunks by combining, mutating, or adding affixes, evaluating options, and concept testing. Examples are provided for designing a bike seat name.
Assignment Two, Naming Process and Brand Character Diagramtalimahon
The document discusses a proposed miniature humanoid robot called the MH-2 that can perch on a person's shoulder and mimic the actions of their friends through motion capture, allowing friends to virtually interact with the user from anywhere. This could help address loneliness by giving users a constant companion that is operated remotely by friends. The MH-2 is suggested as a wearable device that provides telepresence and social interaction to help avoid loneliness.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
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3. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
3
Confusion because of different
name variants (allonyms)
ЕРЕВАН
Erevan (Fr)
Yerevan (UK)
Jerevan (It)
Jerewan (W.Ger)
Jerewan (E.Ger)
КУЫБЫШЕВ
Kouibychev (Fr)
Kuybyshev (UK)
Kujbyšev (It)
Kuibyschew (WG)
Kuibišew (E.Ger)
Now: Samara
4. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
4
Confusion because of same name
for different locations (homonyms)
Birmingham (UK)
Birmingham
(Alabama)
Birmingham
(Iowa)
Birmingham
(Michigan)
Birmingham
(Ohio)
Batavia (historical
name for Jakarta)
Batavia
(Argentina)
Batavia
(California)
Batavia (Illinois)
Batavia (Ohio)
Batavia (New
York)
Stratford upon
Avon (UK)
Stratford upon
Avon (Australia)
Stratford upon
Avon (New
Zealand)
5. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
5
Standardization of
geographical names
International
standardisation:
Establishing, on a
national basis for
each
geographical
object one single
name version in
each script as the
official version
National
standardisation:
Establishing on a
national basis for
each
geographical
object one single
name version as
the official version
6. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
6
Standardization of
geographical names
Subsidiary aims:
avoiding political
conflict, cf:
Macedonia
Arabian/Persian
Gulf
East Sea/Sea of
Japan
Major aim: avoiding
ambiguity and
confusion, and
therefore gaining
time
7. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
7
Aurousseau
Weygandt
Rostand
First awareness of
toponymical problems:
books
8. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
8
First awareness of toponymical
problems: geographical and
cartographical congresses
First International Geographical Congress:
Antwerp 1871: Local names policy
Third International Geographical Congress,
Berlin 1899 International Map of the World
1:1 million
Bonn IMW 1963
Bangkok 3rd UNRCCAFE
9. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
9
UNCSGN
1967 London (First) United Nations
Conference on the Standardization
of Geographical Names: every
country should have a names
authority to draft a standardized list
of geographical names on its
territory; submit it to UN, and then
all other UN member states would
adhere to it.
10. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
10
Policies for standardization
Owner-controlled policy: person/institution in
charge of a geographical object decides on the
spelling of its name
Conservationist policy: the name version as it has
come down to us should be preserved (even if
that causes discrepancies between spelling and
pronunciation). Results:
Worcestershire – Woostershire
Leicester - Lester
Northamptonshire - Northants
Norwhich - Norrich
11. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
11
Attitudes towards geographical
names:
Geographical names as linguistic reference tools,
so they can be streamlined, spelled as they sound
Geographical names as proper names, part of our
cultural heritage. As proper names do not change,
so geographical names should not be altered but
be preserved.
12. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
12
International standardization policies
Starting from the local names policy: 1)
the source country decides on a
conversion system from one script to
another, or 2) the receiver country
decides, or 3) both source country
and receiver countries try to work out
one joint standard for each writing
system
13. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
13
International standardization policies
1) But the source country might not have
the means to produce a standard
2) But there are > 160 receiver countries
and we do not want 160 versions of each
geographical name
3) cooperation of source country and
receiver countries might work out best
14. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
14
Counter-argument against
standardization:
sjk or sDutch
schsGerman
şj or dzjTurkish
štsCzech
chk or sFrench
scik or chItalian
chk or thSpanish
Spelling of
sound –sh-
Pronunciatio
n of letter –c-
language
So in order to pronounce a name we need to know in which
language it is spelled
15. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
15
Issues in names standardization:
1) Following UN Recommendations or not
2) Modern names versus traditional names
3) Generally accepted names or local dialect names
4) Should place names be affected by spelling rules?
5) What procedure to be selected for multilingual
areas?
6) Can countries speaking the same language
cooperate in standardization?
7) Should diacritical signs be used integrally? (RAR)
8) Should we differentiate name spellings for different
age groups or cartographical products?
9) Should we transliterate or transcribe names from
foreign scripts?
16. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
16
Use of names should be predictable
Hoogezand: Hoogezandse– Hoogezandsche–Hogezandsche-Hogezandse
Map of the Netherlands
17. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
17
Whom is a toponymy course
intended for?
Topographers that collect
geographical names
Staff of geographical names
branches
Cartographers that have to select
names for their maps
Map and atlas editors
18. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
18
Course objectives
Provide basic knowledge to deal
with geographical names: collect,
edit and standardize them and
process them for further use
19. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
19
Course structure
National framework: Follow names
‘production’ process:
collection, processing,
standardizing, visualization
International framework: how to
deal with different languages,
scripts,conversion systems
Institutional aspects: UNGEGN
Products: gazetteers
23. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
23
In order to be able to
refer to geographical
objects
24. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
24
We give names in
order to have
labels for
geographical
objects
25. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
25
We give names
In order to be able to have labels
for geographical objects.
That is much more important than
the semantic meaning of the
names
We give names to point, linear,
area- and 3D-objects on the
Earth’s surface
26. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
26
What do we name:
Administrative
areas
Regions
Islands
Fields
Houses, farms
Rivers and lakes
Mountains
Settlements
Roads, bridges, etc
Bays, gulfs, capes
Polders
Estates
27. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
27
What do we name them for?
Attribute names
Names of cardinal directions
Names of soil or vegetation
characteristics
Names to commemorate events
Names that commemorate other
places
Names to commemorate people
Names with religious overtones
Names to stake claims
31. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
31
Names mostly start as
descriptive names
So first names mostly are
transparent.
Later, because knowledge of the
(initial) language disappears, they
may become opaque
32. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
32
Nature of the name:
specifics
generics
Possible transfer to other objects (false
generics)
Relationship between specific and
generic may denote:
-nature
-property
-purpose
-events
33. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
33
False generics
Bloemfontein
Rio de Janeiro
Blackpool
Montevideo
Tel Aviv
34. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
34
What is expressed in geographical
name? Relationships between x
and y
X with/of y: Thabazimbi (mountain with iron)
X resembles y: Vaal River (river like the colour
grey)
X belongs to y: Simon’s Town (Town of Simon)
X at y Barkley East (Barkley in the East)
X for y: Signal Hill (hill for signalling)
X where y happened: Rustenburg (town where
they rested)
(after Meiring, 1993)
35. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
35
These relationships might be
expressed in place names because
specific events happened there:
Physical
Physiological
Sensory
Emotive
Intellectual
communicative
Social
Controlling
Movement
Impact
Transfer
complex
36. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
36
Names might be
Simplex: Hawaii, Oslo, Pretoria,
Enschede
Complex: Port Elizabeth,
al-Qahira, New York,
Frankfurt am Main
37. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
37
Apart from establishing
relationships or memorizing
events, names do more:
They have/provide connotations!
(descriptive backing):
What do you think of when you
hear the name Hawaii, New York,
Gaza Strip?
38. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
38
Place names research:
Synchronous approach to place
names study
Diachronous approach to place
names study
39. 29/03/2006
Training Course on Toponymy,
Vienna 16-27 March 2006
39
Historical aspect:
Names tell us something about:
The nature of the entity named when the name was
given
The nature of the society that provided the name: their
attitude versus nature
The way in which man names geographical objects
(environmental entities) reflects how he thinks and
lives and what his psychological disposition and
subconscious mind produces in his daily contact with
universal semantic domains like entities, events,
abstract concepts and the relationships between these
domains (Meiring 1993)