Desirable Attributes & Name Design Process

1. Creating
Company/Brand Name
Desirable Attributes & Name Design Process
Monday, 28 January, 13

2. Desirable Attributes of Brand Names
1.Evoke the thing it is you're naming
Monday, 28 January, 13

3. Desirable Attributes of Brand Names
1.Evoke the thing it is you're naming
Monday, 28 January, 13

4. Desirable Attributes of Brand Names
1.Evoke the thing it is you're naming
Monday, 28 January, 13

5. Desirable Attributes of Brand Names
2. positive associations when you hear the name.
Eszopiclone
generic name
Monday, 28 January, 13

6. Desirable Attributes of Brand Names
2. positive associations when you hear the name.
Monday, 28 January, 13

7. Desirable Attributes of Brand Names
3. easy to say
Monday, 28 January, 13

8. Desirable Attributes of Brand Names
3. easy to say
Monday, 28 January, 13

9. Desirable Attributes of Brand Names
4. Memorable
Dictionary words rather than made up words
Monday, 28 January, 13

10. Desirable Attributes of Brand Names
4. Memorable
Shorter length
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11. Desirable Attributes of Brand Names
5. Unambiguously spellable
Monday, 28 January, 13

12. Desirable Attributes of Brand Names
5. Unambiguously spellable
bugassault
Monday, 28 January, 13

13. Desirable Attributes of Brand Names
5. Unambiguously spellable
bugasalt
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14. Desirable Attributes of Brand Names
6. Avoid infringing on other people's trademarks
7. Proper domain name availability*
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15. Name Design Process
Decomposition method
1 2
Generate List Manipulate
of Chunks Chunks
3 4
Evaluate Concept
Testing
Monday, 28 January, 13

16. Name Design Process
Decomposition method
1 2
Generate List Manipulate
of Chunks Chunks
3 4
Evaluate Concept
Testing
Monday, 28 January, 13

17. Name Design Process
Example: Bike Seat
1 Generate List of Chunks 2 Manipulate Chunks
Dictionary Word
Seat , Bike, Ride, Roll, Flex Use Directly
Fast, Next, Soft, Saddle
Proper Nouns and Derivative
Swiss, Armstrong Combine
Other Roots (often from latin or Greek)
Mutate
Velo, Legger, Corsa
Affixes
Affix
Pro- -max- -tech
neo- -star- -city
Monday, 28 January, 13

18. Name Design Process
Example: Bike Seat
1 Generate List of Chunks 2 Manipulate Chunks
Dictionary Word
Seat , Bike, Ride, Roll, Flex Use Directly
Fast, Next, Soft, Saddle
Proper Nouns and Derivative
Swiss, Armstrong Combine
Other Roots (often from latin or Greek)
Mutate
Velo, Legger, Corsa
Affixes
Affix
Pro- -max- -tech
neo- -star- -city
Monday, 28 January, 13

19. Name Design Process
Example: Bike Seat
1 Generate List of Chunks 2 Manipulate Chunks
Dictionary Word
Seat , Bike, Ride, Roll, Flex Use Directly
Fast, Next, Soft, Saddle
Proper Nouns and Derivative
Swiss, Armstrong Combine
Other Roots (often from latin or Greek)
Mutate
Velo, Legger, Corsa
Affixes
Affix
Pro- -max- -tech
neo- -star- -city
Monday, 28 January, 13

20. Name Design Process
Example: Bike Seat
1 Generate List of Chunks 2 Manipulate Chunks
Dictionary Word
Seat , Bike, Ride, Roll, Flex Use Directly
Fast, Next, Soft, Saddle
Proper Nouns and Derivative
Swiss, Armstrong Combine
Other Roots (often from latin or Greek)
Mutate
Velo, Legger, Corsa
Affixes
Affix
Pro- -max- -tech
neo- -star- -city
Monday, 28 January, 13

21. Name Design Process
Example: Bike Seat
1 Generate List of Chunks 2 Manipulate Chunks
Dictionary Word
Seat , Bike, Ride, Roll, Flex Use Directly
Fast, Next, Soft, Saddle
Proper Nouns and Derivative
Swiss, Armstrong Combine
Other Roots (often from latin or Greek)
Mutate
Velo, Legger, Corsa
Affixes
Affix
Pro- -max- -tech
neo- -star- -city
Monday, 28 January, 13

22. Name Design Process
Examples
Ride Amazon
Use Directly Armsttong Blackberry
Flex Saturn
Spaulding
Apple
Softride
Nextride Betty Crocker
Flexseat BearingPoint
Combine SwissFlex Boston Dynamic
Velosoft Microsoft
Proseat ScoopFree
Flexmax Silicon Graphics
Terrapass
Zeat Bing
Flast Google
Mutate Kodak
Rollo
Vioxx
Xootr
Nextride eBay
Sofrol Fedex
Affix Neoflex XPULT
Swistar
Saddio
Monday, 28 January, 13

23. Name Design Process
3 Evaluation
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24. Name Design Process
3 Evaluation 3 Concept Testing
Monday, 28 January, 13

25. info@aminnasr.com
Monday, 28 January, 13