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Massimo
Mercuri
INTERDEPENDENCE
Big Dumb Companies*
they all have Milgram’s syndrome
“where the process is more important than the outcome”
they are on the verge of extinction (unless they evolve)
*Prof. Hayagreeva (Huggy) Rao, Stanford University
B.D.C. credo: standardize or die
Standard B.D.C
paralyzed by protection
products are phased out and never sold again, and value is buried
Makers make things
J.F.D.I.
what if …
Makers had access to all documented objects fabricated
since the beginning of the first industrial revolution?
Object Data Management
know what to make and how
XENIA
eXchange ENabler for Industrial Acceleration
Pay-per-make
The Product-Service System (PSS) model rose to prominence in 1959 when
Xerox introduced the “pay-per-copy” printing model.
It has spread throughout industries in the light of trends
such as the sharing economy and the circular economy.
OEM	
Original	
file	
Tier-X	
File	owner	
PDM	&	
File	stack	
License	
control	
Contract	 Prin<ng	
Supplier	
	
OEM’s	usually	have	the	original	ownership	on	the	CAD	
file	or	equivalent	Part	specifica<on.	
	
Service	Bureau	will	outsource	to	other	service	
bureaus.		Personal	Users,	Educ.	Organiza=ons	&	
eventually	Govt.		
	
In	some	cases	the	first	Tier	supplier	in	the	chain	
forward	becomes	the	OEM.	
	
Part’s	data	may	be	subject	to	more	I.P.	layers	
Adding	value:	
	
Normalized	inventory	database	with	standardized	file	
format	for	all	licensed	files.	
	
3D	Part	Redesign		to	for	func=onal	and	material	
op=miza=on.	
	
Materials	Database	comparison	for	like	subs<tutes.	
	
Licensing	system	with	fail/tamper	tolerance	to	protect	
the	IP	of	the	OEM.	
	
File	Security	
Customer	rela=onship	
	
combina<on	of	a	contract/agreement,	validated	and	
safeguarded	through	a	machine-integrated	delivery	
system.	
	
This	system	needs	to	be	developed	
May	be	a	combina<on	of	soPware	and	hardware	
	
Global	cross-industry	marke=ng/integra=on	for	file	
delivery	and	use.		
Inbound	Logis=cs:	
	
Original	file	collec<on/inventory	
	
File	Distribu,on	and	storage	protocols	
	
Agreements	and	licensing	contracts	with	the	OEM,	or	
Tier-X	suppliers	
	
Opera=ons:	
	
Normaliza<on	of	all	file	
format	(meta-format?)	
to	make	them	equally	
manageable.	
	
Integrated	system	to	
transform	the	solid	
shape	into	a	material-
op<mized	3D	object	
	
Outbound	Logis=cs:	
	
Proprietary	informa<on	
system	developed	to	
guarantee	data	and	file	
integrity/safety	
	
File	data	stream	
protocol	for	3D	Prin=ng	
machine	communica=on	
Marke=ng	and	sales:	
	
Customer	rela<onship	
	
Pay	mechanism	
	
Clearing	house	portal?	
	
	
Service:	
	
Print	the	file	
	
Record	and	report	only	
successful	printout	
transac<ons	
	
possible value chain
disruption opportunity
interdependence
digital maker-chain
enables the co-creation ecosystem
new landscape
uses interdependence for synergy
meta-factories
building “blocks” with everything you need to “make”
anything, anywhere, anytime
unleash crowd creation
be ready to catch the knowledge generated
Licensed	
inventory	
Download/upload	module	
Machine	interface	
License	purchasing	
module	
OEM	 Company	propietary	data	
	
operator	
interface	
	
Web	Shop	
Ordering	
process	Double	
verificaAon	of	
printout	for	
IPM	
Object	
file	
OpAmized	file	
Original	file	
IPM	
Intellectual	property	
management	
MDM	
	
Material	Data	
Management	
	
Co-developed	SW	
file	standardizaAon	
	
Printer	
	
47K+	models	
Object	file	
Machine-specific	
program	data	
	
Drivers	
Count	of	successful	printout	
PDM	
	
Product	Data	
Management	
digital clearing house
transaction control
• CRYPTOCURRENCY
• Client application with wallet
• License lifetime management
• Encrypted (safe) local file cache
• Open source horizontal kernel
• Vertical proprietary applications
Producers of
Materials
Producers of
Objects
Producers of
Fabrication
Machines
Producers of
Software
Integrated
platforms
Global
industry
OEM’s and
designers
Startups and
SME’s
Research &
Development
Legal
Framework
Master Data
Management
Technical
Framework
Object Data
Management
Training and
Education
Shared
collaboration
platform
- Jacques Yves Cousteau
“I believe that national sovereignties will shrink in
the face of universal interdependence”
0   hephestos - wide one

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