The resource center on your website has the potential to be the most powerful lead generation tool in your arsenal. It’s rich with content znd ripe with information that helps guide prospects through the buyer journey, converting them from visitors into leads into customers. Unfortunately, most marketers are sacrificing conversion rates, customers and revenue due to a poorly designed and implemented content experience. In this session, you’ll learn the key elements of creating an effective resource center, how to implement this on your own site (without the IT department), and how one company boosted their own conversion rates by 250% by following these guidelines.
The resource center on your website has the potential to be the most powerful lead generation tool in your arsenal. It’s rich with content znd ripe with information that helps guide prospects through the buyer journey, converting them from visitors into leads into customers. Unfortunately, most marketers are sacrificing conversion rates, customers and revenue due to a poorly designed and implemented content experience. In this session, you’ll learn the key elements of creating an effective resource center, how to implement this on your own site (without the IT department), and how one company boosted their own conversion rates by 250% by following these guidelines.
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Content marketing experts Pawan Deshpande, CEO of Curata, and Jason Miller, Global Content Marketing Leader at LinkedIn, join together for this illuminating presentation on the state of content marketing. This can’t-miss presentation — which is based on Curata research, LinkedIn data, and Pawan and Jason’s expertise — explains:
- Why 75 percent of marketers plan to boost content marketing spend in the next 12 months.
- How you can prepare yourself for a content marketing job, a sector that has more than tripled in the past decade.
- The 6 essential best practices — from strategy to execution to measurement — for creating content that delivers exceptional ROI.
Getting your mobile test automation process in place - using Cucumber and Cal...Niels Frydenholm
Taking your mobile development process cycle, and the quality of the apps, from good to great.
See how focusing on automated tests can improve app quality, time to market and much more, and learn some best practices to avoid too much trouble getting started
Presented at Xamarin Evolve 2014
Diversity and Inclusion in Community Building by Erica McGillivrayErica McGillivray
What makes our digital age incredible is the ability to connect with people from around the world. However, bringing people together from a plethora of backgrounds, even for a shared interest, can cause friction. Erica McGillivray, Senior Community Manager at Moz, will show you:
- How to build your community with intent on inclusion
- Why diversity will serve to make your community stronger and more vibrant
- How to set up rules and etiquette to help you manage, grow, and moderate your community
- What to do when mistakes happen on the brand side
- Ways to level up on conflict resolution to work out problems and misunderstanding in your community
- Self-care for community managers who've had a rough day
A HubSpot webinar with Guy Kawasaki and Peg Fitzpatrick on how to create the perfect post on social media to create engagement and sharing on your social media platforms.
Do you want to learn more about social media? The Art of Social Media: Power Tips for Powers Users can help! http://amzn.to/1FpQt8B
How to Crank Up Your Content Marketing CareerLinkedIn
Content marketing experts Pawan Deshpande, CEO of Curata, and Jason Miller, Global Content Marketing Leader at LinkedIn, join together for this illuminating presentation on the state of content marketing. This can’t-miss presentation — which is based on Curata research, LinkedIn data, and Pawan and Jason’s expertise — explains:
- Why 75 percent of marketers plan to boost content marketing spend in the next 12 months.
- How you can prepare yourself for a content marketing job, a sector that has more than tripled in the past decade.
- The 6 essential best practices — from strategy to execution to measurement — for creating content that delivers exceptional ROI.
Getting your mobile test automation process in place - using Cucumber and Cal...Niels Frydenholm
Taking your mobile development process cycle, and the quality of the apps, from good to great.
See how focusing on automated tests can improve app quality, time to market and much more, and learn some best practices to avoid too much trouble getting started
Presented at Xamarin Evolve 2014
Diversity and Inclusion in Community Building by Erica McGillivrayErica McGillivray
What makes our digital age incredible is the ability to connect with people from around the world. However, bringing people together from a plethora of backgrounds, even for a shared interest, can cause friction. Erica McGillivray, Senior Community Manager at Moz, will show you:
- How to build your community with intent on inclusion
- Why diversity will serve to make your community stronger and more vibrant
- How to set up rules and etiquette to help you manage, grow, and moderate your community
- What to do when mistakes happen on the brand side
- Ways to level up on conflict resolution to work out problems and misunderstanding in your community
- Self-care for community managers who've had a rough day
A HubSpot webinar with Guy Kawasaki and Peg Fitzpatrick on how to create the perfect post on social media to create engagement and sharing on your social media platforms.
Do you want to learn more about social media? The Art of Social Media: Power Tips for Powers Users can help! http://amzn.to/1FpQt8B
A PPT on why we need to introduce national education in HK. I'm not sure why I was sent it, so if I have to teach about it could somebody give me a quick summary? Thanks!
5. 资料来源
• 国林霞. (2007). 中国软实力现状分析. 当代世界, 37-39.
• 章一平. (2006). 软实力的内涵与外延. 现代国际关系, 54-59.
• 赵磊. (2007). 理解中国软实力的三个维度:文化外交、多边外交、对
外援助政策. 社会科学论坛, 150-157.
• 邓显超. (2005). 悄然崛起的中国软实力. 攀登, 89-93.
• 郭树勇. (2007). 新国际主义与中国软实力外交. 国际观察, 43-52.
• 门洪华. (2007). 中国软实力评估报告. 国际观察, 15-26.
• 陈玉刚. (2007). 试论全球化背景下中国软实力的构建. 国际观察, 36-42.
• 陈琴啸. (2005). 论软实力与中国外交. 江南社会学院学报, 30-33.
• Kurlantzick, J. (2007). Charm Offensive: How China's Soft Power Is
Transforming The World. New Haven: Yale University Press.
• Nye, e. a. (2006). The Rise of China’s Soft Power. The Rise of China’s Soft
Power (pp. 1-43). Cambridge, MA: Harvard University Press.
• Wang, Y. (2008). Public diplomacy and the rise of Chinese soft power.
The Annals Of The American Academy , 257-273.
• Wuthnow, J. (2008). The Concept of Soft Power in China's Strategic
Discourse. Issues & Studies , 1-28.
相抵 counterbalance // 殖民 zhímín colonize法家 Fǎjiā n. ①Legalists种族灭绝 genocide // 屠杀[-殺] túshā massacre互不干涉轮de虚伪!!专政 dictatorship独裁者dúcáizhě : dictator (独裁dúcáidictatorship) 人都喜欢实事求是You can make friends with dictators but you’re putting at risk your relation with future leaders of the country in 20 years. + sometimes they had to intervene because the chinese population abroad was fucking up their reputation by engaging in illegal activitiesCooperation, and “soft conflicts” are the way. Mutual noninterference leads to inanity and lack of mutual understanding because everyone stays in his corner