This slides were presented at SalesAndMarketingSummit in Dublin on 31st of May 2017 and tell the founding story of #TechSalesHookups meetups. TechSalesHookups meetup is a networking community and has grew in 5 month since its foundation organically without any financial investment to currently 453 Sales Professionals and Sales Leaders. With 40 to 70 in person attendees on a monthly basis TechSalesHookups is the biggest Dublin based casual sales networking community. TechSalesHookups brings engaging high-level speakers to present their personal stories and lessons learned. Among the previous speakers hosted there were senior executives from IBM, SalesOptimize, SalesTalk, B2BSell, Connectors Marketplace and many others. In this talk you will hear the story of TechSalesHookups foundation and learn how you can organise, start and grow your own networking community.

1. Why building your own
networking community?
Vyacheslav Ladischenski (Slava)
@slavochek
#TechSalesHookups

2. Someone told me: “do what you love and money will come”

3. Why do we sell?

4. How to create
successful
sales
strategies for
Philip Morris,
Porsche and
BP?
Phase 1: Start small

5. How to run the
biggest IBM
digital sales
centre in the
world?
Phase 2: Experiment

6. How to
leverage
guided selling
technology and
to up-skill your
salesforce?
Phase 3: Scale

7. TechSalesHookups Vision
Touch, unite and inspire
10.000 sales professionals and sales leaders
across 5 European cities
by end of 2018

8. How to make a meetup succesful?
1. Put the interests of your audience first
2. Look for win-win
3. Use multi-channel strategy to promote
4. Experiment and learn
5. Gather feedback and improve

9. Focus on giving!
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