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Program

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Program

  1. 1. When was the last time you did something for the first time? You will at &THEN. The ANNUAL EVENT of the DMA. ...
  2. 2. visionary brilliant UNEXPECTED BLAKE MYCOSKIE Founder of TOMS Monday, October 5 KEVIN ROBERTS Executive Chairman, Saatchi & Saatchi Monday, October 5 JON IWATA SVP Marketing, IBM Tuesday, October 6 GOO GOO DOLLS Private Concert Exclusively for &THEN Attendees Monday, October 5 insightful FASCINATING & FAR-REACHING Keynotes from three of marketing’s hottest change-makers. Plus an unexpected performance by the Goo Goo Dolls.  & WE’RE NOT DONE YET! Stay tuned for additional keynotes, panels, mashups, and more…
  3. 3. Join us at &THEN, in Boston - October 4–6, and you will do something you have never done before. &THEN is a total reinvention of the DMA Annual Event. It will challenge everything you know about marketing—from the way you learn about it, to the way you apply it at a higher level. &THEN delivers a next-generation marketing experience for a new generation of marketers—you. It is an open celebration of marketing passion–across every platform–and for every brand to join in. &THEN THE DMA ANNUAL EVENT DISRUPTED Register today at andthen15.org Save up to $500 off on-site rates. Register by July 31. We are DMA. And this is our annual EVENT. this is &THEN. THEN A DMAEVENT THE GLOBAL MARKETING EXPERIENCE OCT 4-6, 2015 BOSTON
  4. 4. Built by marketing experts and delivered by highly trained speakers who are out in the field every day, each session at &THEN will leave you feeling inspired, connected and prepared to take action. SAVE UPTO $500 OFF ON-SITE RATES WHEN YOU REGISTER BY JULY 31, AT: ANDTHEN15.ORG & 195+ hands-on workshops and sessions &THEN PROGRAM Where marketers get inspired to make an impact. Plot your journey using six easy-to-navigate tracks. &THEN dive deeper to discover themes you can follow from inspiration, through ignition each day. CONTENT & CREATION Where left and right brains collide. Ignite your creative side with new ways to inspire, connect and engage. &THEN discover how to produce and execute content for deeper engagement. DATA & ANALYTICS Where it all begins. Start thinking of smart—not big—data. &THEN understand customers using actionable, proven insights only possible with intelligent, analytical thinking. ENGAGEMENT & EXPERIENCE When customers become advocates. Engage customers where they are—on screen and off. &THEN create relationships from experiences that shape their understanding of your brand. INTEGRATION & ATTRIBUTION Where 1 + 1 = 5. Amplify your marketing with tailored messages precisely where your customers are. &THEN quantify what works for better-educated investment decisions. STRATEGY & BRANDING Where the ethereal is revealed. Arm yourself with an arsenal of new technologies for exponential bottom-line impact. &THEN dive into more innovations coming in 2016 and beyond.
  5. 5. AN EPIC MASHUP From figuring it out to getting it done, &THEN delivers more than the same old conference experience. Advanced MarTech solution providers featuring the biggest names in programmatic, digital, print, social, design and beyond – combined with hands-on workshops hosted by experts – will propel your business forward. THE HUB is the sweet spot of the &THEN experience. It’s where exhibits are located, TED-style talks take place, team zones are provided, and high-energy networking happens. Special events engage attendees in new ways. THE HUB
  6. 6. Industry innovators and thought leaders gather around timely business topics in a multimedia environment. Highlighted by keynotes from Blake Mycoskie – TOMS, Kevin Roberts – Saatchi & Saatchi, and Jon Iwata – IBM, the INSPIRATION ZONE is invigorating. Stay tuned for even more thought leader additions! “A-list” executives from Loews Hotels & Resorts, OgilvyOne, 360 Live Media, Ad Agility, and others, curated five innovative content delivery styles, six topic tracks and three learning tiers to ensure learning at all levels. Topic Tracks • Content & Creative • Data & Analytics • Engagement & Experience • Integration & Attribution • Technology & Innovation • Strategy & Branding Learning Tiers • Pioneer • Apprentice • Authority Many companies bring their entire teams. The TEAM ZONE and the MEET-UP ZONE offer space to meet, share session updates and schedule partner meetings. Participants can leverage these zones as their connection point throughout the day and then get right back to learning new things. SAVE UPTO $500 OFF ON-SITE RATES WHEN YOU REGISTER BY JULY 31, AT: ANDTHEN15.ORG CONTENT LABS TEAM ZONE/ meet-up zone INSPIRATION ZONE
  7. 7. &THEN NETWORKING THAT BUILDS NET WORTH If you could have a conversation with the brightest minds in the marketing world, what would you say? &THEN is a hub for innovators, makers, and doers who love to share ideas. REGI-CEPTION—THE ULTIMATE NETWORKING FORUM &THEN transforms the registration process into the ultimate networking experience. It’s a dynamic time to meet your fellow marketers, take photos and relax in a casual but energetic atmosphere. Enjoy scheduled live-music performances, food, drinks and more—instead of standing in line. Sponsored by Selligent and featuring &THEN ambassadors, this redesigned event will be the most exciting registration you’ll ever take part in! PEER-TO-PEER NETWORKING Six Community Breakfasts designed for marketers who specialize in Analytics, Data and Integrated Marketing. Four Networking Lunches designed for Young Marketers, Women in Marketing, Boston-based Marketers and International Marketers. SAVE UPTO $500 OFF ON-SITE RATES WHEN YOU REGISTER BY JULY 31, AT: ANDTHEN15.ORG
  8. 8. DESIGNED FOR MARKETERS BY MARKETERS &THEN PROGRAMMING What will you discover? The choice is yours. &THEN is the only experience that immerses you in the latest information across the entire marketing field. Built by marketing experts and delivered by highly trained speakers who are out in the field every day, each session at &THEN will leave you feeling inspired, connected and prepared to take action. Content & Creation INSIGHT Increase Your Creative Thinking? Content Augmentation: How to Mix Content across Channels & Platforms IDEATION A Roadmap to Results-driven Creativity Creative Agility: Responding in Real Time Creativity on a Budget SPONSORED SESSION Setting Yourself Up for Creative Success: Productivity & Efficiency Content Do’s & Don’ts How to Make Your Brand Story Pop across Different Channels Content for Seemingly Content-unfriendly Products Case Study: “Sound of Honda” Campaign IGNITION Is Your Data Accurate Enough for Your Creative? Mobile, Beacons & Creative Content Execution Social Media Successes & Failures in 2015 How to Use Social to Affect Your Bottom Line Concentrating on the Detail: Copy & Color Choice The Next Generation of Creatives Figuring Out Your Content ROI The Pros & Cons of Automated Content Adding Video Content to Your Mix Creative Workshop Content Opportunities in Retail Winning an ECHOtm Award Sponsored by
  9. 9. DESIGNED FOR MARKETERS BY MARKETERS &THEN PROGRAMMING Data & Analytics INSIGHT Tech Update: What Technology Can Do for Your Data and Analytics Combining the Digital & the Physical: Financial Services Panel IDEATION Reporting Back: How to Build a CMO Dashboard Maintaining Your Reputation All along the Customer Journey Cross-device Attribution: Understanding User Behavior and Mobile Measurement Viewability in Real-Time Buying: The Good, the Bad & the Ugly How to Use Online Information for Offline Campaigns How Data Fuels Programmatic Collecting Real-time Behavioral Data Utilizing Agency Data IGNITION What Metrics Does Your Boss Care About? Analytics in Retention and Win-Back Enhancing Your Customer Experience with Predictive Analytics Preparing for Big Data: How to Set Yourself Up for Analytic Success Tracking the Customer Journey Maximizing Marketing Automation ROI Maximum Gains for Minimal Budget: Data Management on a Shoestring Add Research to Data for Improved Relevance Is Programmatic the End of Marketing as We Know It? Actionable & Flexible Data for Dynamic Customer Experiences Finding Insights for Omnichannel Success Using Data & Analytics in Ecommerce
  10. 10. DESIGNED FOR MARKETERS BY MARKETERS &THEN PROGRAMMING Engagement & Experience Integration & Attribution INSIGHT The Importance of Emotion & Context in Customer Experience Mobile Is the Keystone for Integration The Intersection of Technology & Experience: Engagement Precision Attribution: Game-changer or Pipe Dream? IDEATION 7 Decision Science Secrets that Drive Online Behavior Getting Your Agencies & In-house Teams Working Together American Express: Improving Your NPS and Developing Seamless Experiences SPONSORED SESSION Print’s Not Dead: Why Mail Has a Crucial Role in Your Mix Tracking Engagement in Social/Mobile Crate & Barrel: The Impact of Branding on Sales Uber’s Frictionless Engagement What Are the Right KPIs? IGNITION Using Behavioral Data to Offer Real-time Rewards that Matter Marketing to Women Preparing to Integrate: Mapping Your Customer’s Experience Differentiating with Content: Staying True to Your Brand across Channels Measurement 2.0: Measure Advocacy & Downstream Revenue Focusing on Value: B2B’s Move Away from Products to Problem Solvers Integrating on a Budget Best Practices for All the Channels in Your Mix The Essential Use of Social in Customer Support Mobile Experiences: The New Rules Understanding Emotional Needs through Research Have You Accounted for the Sales Team in Your Attribution? Gamification Is Your Next Marketing Strategy Augmented & Virtual Reality: Emerging Technology Payoff Do I Have the Right Technologies to Measure Attribution? Preparing for Success: Flexibility to Make Insights Action- able Sponsored by
  11. 11. DESIGNED FOR MARKETERS BY MARKETERS &THEN PROGRAMMING Strategy & Branding Technology & Innovation INSIGHT Disrupters & Industry Changers: How T-Mobile Flipped Over the Apple Cart Taking Advantage of the Programmatic Revolution Marketing Is Dead… Long Live the Experience Innovating for the Customer IDEATION Changing Your Strategy: Vistaprint’s Move to Brand Marketing SPONSORED SESSION Marketing Automation and Mobile Apps The Essentials of Journey Planning & Mapping Social Media: Reaching the New but Fickle Demographics The Effect of Company Culture on the Brand The Increasing Cross-Pollination of Marketing & Engineering Humanizing Your Brand: The GE Success Story The Digital Marketer’s Hot or Hype Index IGNITION Blurring the Lines between Demand & Brand Marketing The Essential KPIs for Brand vs. Demand Reporting Relevancy & Retargeting: A How-To Programmatic: What’s Possible & How to Make It Happen Aligning Your Marketing & Business Objectives Managing Multi-agency Solutions Adjusting Your Content for Rented vs. Owned Space How to Extend a Comment to Deeper Engagement Regional Strategy in a Global Brand “Fail Fast”: Building Agility into Your New Technology Strategy Designing an A-grade Customer Experience Everything You Need to Know about Responsive Design Navigating Engagement throughout the Customer Lifecycle Sales Enablement: Don’t Forget the Human Touch in Sales & Marketing What Can the Experienced Marketer Learn from Millennials? Mobile: Evaluating Its Ever-changing Effectiveness Sponsored by
  12. 12. SPECIAL FEATURE PROGRAMMING Strategic Summit This closed-door session for marketing executives (VP and up) candidly explores market risks and personal perspectives on trends. The Summit host brings together a series of peer-to-peer conversations between high-level executives on the stage and the audience. Content includes emerging issues and advanced topics, to prepare and inspire you to handle the shifting landscape.    2015 International ECHOtm Awards As the premier direct and digital marketing competition, the International ECHO™ Awards honor the world’s best marketing campaigns. From strategy, creativity and results, no other competition looks at marketing in such totality. That’s why no other awards competition is so important to showcase your skill as a marketer. Impact Sessions - Hub Studio Stage Delivered in a dynamic format, the Impact sessions are designed to spark engagement in an environment full of compelling distractions. The unique short format is a perfect setting to complement a high energy level.   Experience Stages Located at the front of the Experience Zone, the two Experience Stages are designed to feature solution providers and their products - matching learning from workshops and sessions.
  13. 13. Ask an Expert/ASK A MILLENNIAL 1:1 appointments provide intimate access to subject matter experts and up-and-coming millennials from prominent marketing agencies and brands. Seminar Series These moderated lectures are for an advanced audience. Curated to have a global reach, professors from Harvard, Babson and Boston University will deliver presentations on topics like entrepreneurship and branding, competitive positioning, and partnership development.   &THEN Boot Camp Focusing on fundamentals, this workshop prepares marketing’s next generation for issues impacting today’s organizations. Topics like Marketing Strategy, Consumer Behavior, Segmentation and Targeting, Brand Management, and Promotion Strategy cover ground for an audience newer to the field and eager to hone its skills. As an added benefit, Boot Campers will receive a complimentary invitation to the Young Marketers Lunch on October 5th. SPECIAL FEATURE PROGRAMMING
  14. 14. SAVE UPTO $500 OFF on-site rates when you register by JULY 31, AT: ANDTHEN15.ORG READY TO JOIN THE &THEN MOVEMENT? Just select the experience that’s right for you, at ANDTHEN15.ORG ALL ACCESS $1195 (Starting at) INTERNATIONAL $1095 (Starting at) EXPERIENCE ZONE $495 (Starting at) Learning Is Better When You’re Together Bring Your Entire Team SAVE MORE | LEARN MORE | ACHIEVE MORE
  15. 15. &THANKS to our SPONSORS Title Platinum Gold Silver Print

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