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New York
                                                                               Promotion


Safe Harbor Asset Management
Focuses on Protection and Growth                                                                                                                                        Financial

                                                    As Seen Inโ€ฆ Forbes, May 23, 2011

                  Everyone Could Use a Safe Harbor
      It seems that somewhere in the heart                   comfortably in Huntington, N.Y., and our                                         Performance Standards (GIPSยฎ), and has
of even the most disciplined investor is                     clients are living proof of its long-term                                        been verified by Absolute Performance
the unrealistic desire to get rich quick.                    success and continued viability. โ€œAs a                                           Verification, LLC, for the period of January
To which Stephen K. Davis, President of                      fee-based advisor, my experience has                                             1, 2000, to December 31, 2009.
Safe Harbor Asset Management, politely                       proven to me that trying to beat the
says, โ€œGet over it.โ€                                         market is an exercise in futility. The only
      โ€œPeople who are out to double their                    two things you can control are costs and                                         Experience in a
money quickly arenโ€™t investors, theyโ€™re
gamblers,โ€ says Davis. โ€œThatโ€™s not what
                                                                                                                                              Variety of Areas
                                                                                                                                                         Nathan M.
we are all about.โ€ Rather, Safe Harbor is                                                                                                           Davis has Perlmutter years of expe-
                                                                                                                                                                over 30
all about exactly what its name implies, a                                                                                                    rience in estate planning, multigen-
place investors can count on to provide                                                                                                       erational investment plans, annuities,
a refuge from the risk and volatility of the                                                                                                  life insurance, 1031 real estate tax-free
current financial environment.                                                                                                                exchanges, investment trusts and private
      While risk and volatility cannot be                                                                                                     placements and has a particular skill in
eliminated, Davis believes they can cer-                                                                                                      tax avoidance strategies. Heโ€™s dedicated
tainly be managed, and there is both art                                                                                                      to improving investment returns, reduc-
and science in doing this. He does this by                                                                                                    ing taxes and planning future cash flows
building portfolios according to the prin-                                                                                                    in innovative ways that suit clientsโ€™ cur-
ciples of Modern Portfolio Theory, which                                                                                                      rent and future income needs.
emphasize the reduction of market-based                                                                                                              Experienced as an educator, Davis
volatility through efficient allocation of                                                                                                    has presented numerous retirement
                                                                                                                    ยฉ 2011 RussellPratt.com



portfolio assets among statistically opti-                                                                                                    workshops and seminars. He continues
mized asset classes. (The science.) The                                                                                                       to lecture to trade groups and asso-
rest is instinct that comes with 30 yearsโ€™                                                                                                    ciations on various subjects regarding
experience. (The art.)                                                                                                                        asset allocation, risk management, port-
                                                              Stephen K. Davis                                                                folio composition and his application of
                                                                                                                                              Modern Portfolio Theory. In addition, his
โ€œAsset Allocation is alive and                               taxes. We focus on keeping the costs as                                          work has been quoted in the New York
well and living comfortably in                               low as possible and reducing taxes. We                                           Times and Wall Street Journal.
                                                             do this by using ETFs, which are both low                                              Safe Harborโ€™s offices are conve-
Huntington, N.Y.โ€                                                                                                                             niently located on Long Islandโ€™s North
                                                             cost and tax efficient.โ€
                           โ€” Stephen K. Davis                     Safe Harbor offers fee-only man-                                            Shore, in the town of Huntington. Through
                                                             aged portfolios using its Global Asset                                           its broker-dealer, American Portfolios
                                                             Allocation Strategy to individuals and                                           Financial Services, Inc., also a Long
The Asset Allocation                                         401k plans through The Safe Harbor 401k                                          Island-based corporation, Safe Harbor
Debate                                                       Solution. The Conservative, Moderate                                             has access to a broad spectrum of finan-
     After the crash in 2008, market ana-                    and Aggressive portfolios have consis-                                           cial companies and products.
lysts claimed, โ€œAsset Allocation is dead.โ€                   tently outperformed the S&P 500 Total                                                  โ€œI enjoy helping people find solu-
It didnโ€™t work to protect portfolios from                    Return Index over the past 10 years.                                             tions to their investment problems,โ€ says
being ravaged by the crash.                                  They are each low cost and tax efficient.                                        Davis. โ€œI like being successful in financial
      I can categorically state that Asset                   Safe Harborโ€™s historical performance is                                          matters, and even better, I like it when my
Allocation is alive and well and living                      compliant with the Global Investment                                             clients are successful.โ€




                                   167 East Main Street | Huntington, NY 11743
                                   631-421-4341 | www.investsafeharbor.com


Investment Advisory Services Offered through Stephen K. Davis Financial Services, LTD. A Registered Investment Advisor. Securities Offered Through American Portfolios
Financial Services, Inc. A Registered Broker/Dealer. Member of FINRA/SIPC. Safe Harbor Asset Management and Stephen K. Davis LTD are not affiliated with American
Portfolios Financial Services, Inc.
GIPSยฎ is a registered trademark of CFA Institute. CFA Institute has not been involved in the preparation or review of this report/advertisement.

                                                         ยฉ2011 EMI Network Inc. โ€ข 800-999-1950 โ€ข www.eminetwork.com

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Forbes promotion may 2011 issue

  • 1. New York Promotion Safe Harbor Asset Management Focuses on Protection and Growth Financial As Seen Inโ€ฆ Forbes, May 23, 2011 Everyone Could Use a Safe Harbor It seems that somewhere in the heart comfortably in Huntington, N.Y., and our Performance Standards (GIPSยฎ), and has of even the most disciplined investor is clients are living proof of its long-term been verified by Absolute Performance the unrealistic desire to get rich quick. success and continued viability. โ€œAs a Verification, LLC, for the period of January To which Stephen K. Davis, President of fee-based advisor, my experience has 1, 2000, to December 31, 2009. Safe Harbor Asset Management, politely proven to me that trying to beat the says, โ€œGet over it.โ€ market is an exercise in futility. The only โ€œPeople who are out to double their two things you can control are costs and Experience in a money quickly arenโ€™t investors, theyโ€™re gamblers,โ€ says Davis. โ€œThatโ€™s not what Variety of Areas Nathan M. we are all about.โ€ Rather, Safe Harbor is Davis has Perlmutter years of expe- over 30 all about exactly what its name implies, a rience in estate planning, multigen- place investors can count on to provide erational investment plans, annuities, a refuge from the risk and volatility of the life insurance, 1031 real estate tax-free current financial environment. exchanges, investment trusts and private While risk and volatility cannot be placements and has a particular skill in eliminated, Davis believes they can cer- tax avoidance strategies. Heโ€™s dedicated tainly be managed, and there is both art to improving investment returns, reduc- and science in doing this. He does this by ing taxes and planning future cash flows building portfolios according to the prin- in innovative ways that suit clientsโ€™ cur- ciples of Modern Portfolio Theory, which rent and future income needs. emphasize the reduction of market-based Experienced as an educator, Davis volatility through efficient allocation of has presented numerous retirement ยฉ 2011 RussellPratt.com portfolio assets among statistically opti- workshops and seminars. He continues mized asset classes. (The science.) The to lecture to trade groups and asso- rest is instinct that comes with 30 yearsโ€™ ciations on various subjects regarding experience. (The art.) asset allocation, risk management, port- Stephen K. Davis folio composition and his application of Modern Portfolio Theory. In addition, his โ€œAsset Allocation is alive and taxes. We focus on keeping the costs as work has been quoted in the New York well and living comfortably in low as possible and reducing taxes. We Times and Wall Street Journal. do this by using ETFs, which are both low Safe Harborโ€™s offices are conve- Huntington, N.Y.โ€ niently located on Long Islandโ€™s North cost and tax efficient.โ€ โ€” Stephen K. Davis Safe Harbor offers fee-only man- Shore, in the town of Huntington. Through aged portfolios using its Global Asset its broker-dealer, American Portfolios Allocation Strategy to individuals and Financial Services, Inc., also a Long The Asset Allocation 401k plans through The Safe Harbor 401k Island-based corporation, Safe Harbor Debate Solution. The Conservative, Moderate has access to a broad spectrum of finan- After the crash in 2008, market ana- and Aggressive portfolios have consis- cial companies and products. lysts claimed, โ€œAsset Allocation is dead.โ€ tently outperformed the S&P 500 Total โ€œI enjoy helping people find solu- It didnโ€™t work to protect portfolios from Return Index over the past 10 years. tions to their investment problems,โ€ says being ravaged by the crash. They are each low cost and tax efficient. Davis. โ€œI like being successful in financial I can categorically state that Asset Safe Harborโ€™s historical performance is matters, and even better, I like it when my Allocation is alive and well and living compliant with the Global Investment clients are successful.โ€ 167 East Main Street | Huntington, NY 11743 631-421-4341 | www.investsafeharbor.com Investment Advisory Services Offered through Stephen K. Davis Financial Services, LTD. A Registered Investment Advisor. Securities Offered Through American Portfolios Financial Services, Inc. A Registered Broker/Dealer. Member of FINRA/SIPC. Safe Harbor Asset Management and Stephen K. Davis LTD are not affiliated with American Portfolios Financial Services, Inc. GIPSยฎ is a registered trademark of CFA Institute. CFA Institute has not been involved in the preparation or review of this report/advertisement. ยฉ2011 EMI Network Inc. โ€ข 800-999-1950 โ€ข www.eminetwork.com