This document summarizes a business model generation event in Toronto. It introduces the facilitators and discusses the business model canvas tool. Participants analyzed Apple's iPod business model from 2001 and worked in teams to collaboratively create new business models. They then reported back and discussed what went well and what didn't during the workshop exercises. The event concluded with a question and answer session.

1. TorontoBusiness Model Generation November 30, 2009

2. Satish KanwarThe first rule of #bmgenTO is,you do not talk about #bmgenTO

3. Welcome This is where Toronto’s business model thinkers converge

4. #bmgenTO Don’t hesitate to tweet, talk, shout, take pictures, take videos, or just have a beer

5. Facilitators Andrew Jenkins – Volterra Consulting Daniel Rose – Omakase Group David Edwards – Logical Business Systems John Sutherland – Ennova Michael Anton Dila – Torch Partnership Saul Kaplan – Business Innovation Factory

6. Michael Anton DilaThe story behind Business Model Generationand why you should care

7. WHO IS THAT GUY?

8. WHAT IS A BM?

9. ON THE SAME PAGE

10. WHY NOW?

11. BMGENING in TO

12. BMGEN

13. HERE’S JOHNNY

14. John SutherlandHow to analyze existing business modelsand imagine new ones

15. Why are you here?

16. … to become better leaders

17. What capabilities distinguish great leaders from others?

18. . . . see more clearly, and with greater insight, where the future is headed

19. . . . determine faster and with greater precision, how to best shape their business to capture that future

20. . . . more quickly establish a shared understanding with crucial people so they all pull in the same direction.

21. . . . implement faster the resultant change with less risk and greater rewards.

22. As a result…

23. . . .they shape their future.. . .the future does not shape them.

24. What will you learn today?

25. … a tool

26. … shape a business to capture the future

27. … establish a shared understanding

28. What is this tool?

29. . . . the business model canvas

30. What is a business model? Let’s start with:

31. “A business model describes how an entity organizes itself to create value and derive revenue.” Alex Osterwalder, PhD

32. . . . a business model canvas is a blank slate of factors that define all the important elements of a business model

33. . . . provokes questions whose answers show the critical relationships that exist in a business that drive it forward

34. Exercise: Apple iPod circa 2001 Goal: Working in your teams, map the iPod business model using the business model canvas. Instructions: Go to Wikipedia http://en.wikipedia.org/wiki/Ipod to get data about the development of the iPod. Map the business model as it existed on the day of its launch (Oct 23rd, 2001.) Answer these questions: What were they competing on At the time, what would have been the key drivers of their success. What economic advantage (if any) would they enjoy? How disruptive was it at the time? Why? Two teams post their answers

35. Thank you and good luck!

36. WorkshopNot much like Santa’s

37. Exercise: Workshop Goal: You and your team will use the canvas to collaboratively create a business model. Options: Create a business model that opens up a new source of value in a commoditized business (ex: Zappos, Starbucks, Amazon). Create a business model that disrupts a healthy business with inflated economies (ex: craigslist, AravindEye Hospitals, Skype) Create a business model for a social enterprise that (ex: Grameen Bank, One Laptop per Child, Ashoka) which makes a product or service more accessible to masses of people and creates or in order to create social benefit

38. Report & DiscussWhat went well andwhat didn’t go so well?

39. Q & AWhat else is on your mind?

40. Thank YouFinish the beer please