The USA Jr. Nationals program combines Simon Property Group's marketing platform with a national multi-sport skills competition for youth ages 8-13. Over 1 million children will participate in local competitions across 3000 communities to qualify for regional and national trials culminating at Disney World. The program includes grassroots competitions, promotional activities at Simon malls, and a fitness celebration tour engaging families in interactive fitness activities.

2. PROGRAM OVERVIEW
The USA Jr. Nationals combines Simon’s powerful marketing reach and platform with this national grassroots event that
will captivate participants, families and drive ROI for sponsors and retail partners. The combined initiative will result in
direct and measurable consumer engagement for partners and a personal experiential moment for participants.
Combining all of the USA Jr. Nationals assets will engage pre-teens and families and therefore deliver sponsors with a
multi-layered sponsorship and activation opportunity. Components of USA Jr. Nationals include:
* National Grassroots Multi-Sport Skills Competition in over 3,000 Communities
* Promotional and Media Impressions at Simon Malls in top markets
* USA Jr. Nationals Fitness Celebration Tour
* National Trials and Championships to be hosted at Disney World’s ESPN Wide World of Sports Complex
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3. PROGRAM COMPONENTS
National Grassroots Multi-Sport Skills Competition in Over 3,000 Communities
* USA Jr. Nationals is a free multi-sport competition for boys and girls ages 8-13
* Participants test their individual skills in local competitions to advance through 4 levels of competitions
* Over 1M participants via 3,000+ local recreational organizations in 4-6 sports
Promotional and Media Impressions at Simon Malls in top 100 markets
* Promotional displays on-mall in Simon’s Top 100 properties nationwide
* MM impressions via door clings, posters, food court displays and digital media
USA Jr. Nationals Fitness Celebration Tour (Back To School-Fall 2012)
* Top 10 Markets: New York Seattle Chicago Atlanta San Francisco
Philadelphia Boston Miami Charlotte Los Angeles
* Pre-teen and family interactive fitness stations
* Celebrity Athlete Appearances & Emcee/DJ Host
National Trials and Championships to be hosted at Disney World’s ESPN Wide World of Sports Complex
* USA Jr. Nationals to host 500+ families (minimum guaranteed) for National Trials
* Top scorers complete for crown of National Champion
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4. Simon Property Group
Background
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5. SIMON PROPERTY GROUP - LARGEST U.S. REAL ESTATE COMPANY
 Simon Property Group, Inc. is an S&P 500 company and the largest
real estate company in the U.S.
 The Company currently owns or has an interest in 390 retail real
estate properties comprising 262 million square feet of gross
leasable area in North America, Europe and Asia.
 Owner in the U.S. of high quality, highly productive retail real estate
which generates annual retail sales in excess of $60 billion.
 Simon Property Group is headquartered in Indianapolis, Indiana and
employs more than 5,000 people worldwide.
 The Company's common stock is publicly traded on the NYSE
under the symbol SPG.
 Rank in the top 75 of all U.S. public companies as measured by
equity market capitalization.
 50 year history of successful retail real estate development,
management and leasing through multiple economic cycles.
 Strongest balance sheet in the real estate industry with the highest
investment grade ratings among U.S. regional mall companies (A-
/A- /A3).
 For further information, visit the Simon Property Group website at
www.simon.com.
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6. U.S. Portfolio
 338 properties comprising 251 million square feet in 41 states plus Puerto Rico
Regional Malls
Community/Lifestyle Centers
The Mills
Premium Outlets
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7. KEY CONSUMER SEGMENTS
 Over a third of America visits a Simon Mall annually
 Median Age 35.2
Who is the  Average Household Income over $70,750
Customer? 

59% are Female
Retail sales generated at US Properties: approaching $48B
 Shoppers average 2-5 visits per month
Simon delivers significant reach across key demographic segments:
Women 18+ Women 25 - 54 Men 18+
891+ million visits per year 495+ million visits per year 599+ million visits per year
Men 25 - 54 Teens 13-17 Children <13
323+ million visits per year 372+ million visits per year 328+ million visits per year
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8. THE SIMON ADVANTAGE – QUALITY, SCALE, & EFFICIENCY
Experiential Marketing and Promotions – Target Simon Digital Innovation – Leading Developer of
Specific Proprietary Simon Platforms and Custom Digital Integration and Technology including:
Brand Development Strategies including: – Social Media
– Access to consumers for Experiential Marketing & • Facebook, Twitter & Foursquare at 179
Promotions Properties
– Logistical Support for planning and execution – on - 3 Facebook Apps
site staff at every mall • Simon.com Improved shopper site with
– Flexible Scheduling – one day, weekend, month more content
long single events or national tours • Global with localization focus for “@ Your
– Sponsorship Programs – Targeted demographic/ Mall Now!”
lifestyle programs and Signature Events • Ongoing registration promotions for name
– Turnkey Opportunities for Brand and Product capture
Integration
– Best in Class Programming Simon Retailer Engagement - Impressive Retailer
– Targeted Demographics & Lifestyles Engagement and Management including:
– Retailer Coverage
Simon Media – Impactful, Effective, Unique & – Executive Marketing and Leasing Relationships
Scalable Media Solutions including: – Turnkey On-Line Simon Retailer Participation
– Turnkey production, shipping, installation and and Infrastructure
removal
– Large and Small format , Interior and Exterior Media
– Custom Domination Strategies
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9. LEJ Sports Group
Background
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10. LEJ SPORTS GROUP – THE INDUSTRY LEADER
* Full Service marketing and management agency
* Specializes in creating, implementing and executing national grassroots initiatives
* Focuses on creating “experiential” events driving youth and family engagement
* National youth skills competition initiatives have included:
 Major League Baseball Pitch, Hit & Run
 NBA Dribble, Dish & Swish
 Jr. NBA/Jr. WNBA Skills Challenge
 iHoops Skills Challenge
 Jr. Olympic Skills Competition
 NBA All-Star Gatorade Jam Session Invitational
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11. National Grassroots
Multi-Sport Skills Competition
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12. GRASSROOTS PROGRAM - OVERVIEW
* USA Jr. Nationals is a free multi-sport competition for
boys and girls ages 8-13
* Over 1.5M participants will compete at 3,000+ local
recreational organizations across the country
* Participants test their individual skills in local competitions
* Top scorers advance through 4 levels of competition,
including the National Trials culminating in the
Championships which will be hosted at Disney World’s
ESPN Wide World of Sports Complex
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13. GRASSROOTS PROGRAM –
PROJECTED SPORTS (4-7):
* Basketball
* Soccer
* Tennis
* Track and Field
* Field Hockey
* Volleyball
* Lacrosse
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14. GRASSROOTS PROGRAM – NATIONAL TRIALS & CHAMPIONSHIPS
• The USA Jr. Nationals will host the National trials
at Disney World’s ESPN Wide World of Sports
Complex
• Top Scorers from the Trials will advance to
participate in the National Championships
• Over 500 pre-teens and families (guaranteed)
• 3-Days of National Trials and Championship
Experience
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15. GRASSROOTS PROGRAM - TIMELINE
Local Competitions February – June
Qualifiers March – July
USA Jr. Nationals by Simon Malls
Fitness Celebration Tour August - September
National Trials/Championships September
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16. GRASSROOTS PROGRAM - ADMINISTRATION
• Local Competition hosts are selected from • Local Competitions are hosted by organizations
LEJ Sports Groups’ vast “Network of more such as: Parks & Recreation Departments,
than 10,000 youth recreation organizations. YMCA’s, YWCA’s, Jaycee Chapters, Boys &
LEJ Sports Group is the administrative Girls Clubs, Schools, Jewish Community
agency of record. Centers and Independent Organizations.
• Each local host receives administrative &
promotional materials and sports
equipment to implement, manage and
execute the sport competitions.
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17. GRASSROOTS PROGRAM – PROJECTED PARTICIPATION
• Local Host Communities/Organizations – 3,000
• Total Participants – 1.5M (boys and girls ages 8-13)
• Local Competition Events – 10,000
• Qualifier Participants – 225,000
• National Trials Participants – 3,600 eligible (500 guaranteed)
• National Championship Participants – 30 per sport
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18. GRASSROOTS PROGRAM –
PROMOTIONAL KIT MATERIAL
• Registration Forms – 1.5M
• Participation Cards – 1.5M
• Promotional Posters – 100,000
• Counter Cards – 10,000
• Handbooks – 5,000
• Award Certificates – 225,000
• Sport Specific Equipment – 3,000
sets
Items will be provided to each local host and displayed Administrative Handbooks
in respective youth recreation facility.
Promotional Posters
Registration Forms
Basketball Shooting Spots
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19. Promotional and Media
at Simon Malls
“Expand Your Reach”
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20. EXAMPLES OF ON-MALL MEDIA
IN PARTICIPATING MALLS
Door Clings Posters
High resolution door clings allow you to place Standardized 22” x 28” print locations are fixed
advertising in the direct view of your target around the shopping center in strategic
demographic. locations and offer an affordable option to
advertise at Stanford Shopping Center.
Dimensions: 12” x 12” single sided 22” x 28” Signage – 12 Posters
Opportunity to create custom die cut
versions (24) faces
Locations are available in high
*Includes production and installation
traffic areas
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21. EXAMPLES OF ON-MALL MEDIA
IN PARTICIPATING MALLS
Food Court Media Digital Marketing
High resolution table tents allow you to place
advertising in the direct view of your target
demographic in high traffic food courts.
Tri-Sided Table Tents – 5”x7” per side
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22. EXPANDED EXPOSURE IN UP TO 100
MALLS IN TOP MARKETS
Posters
Standardized 22” x 28” print locations are fixed
around the shopping center in strategic
locations and offer an affordable option to
advertise at Shopping Centers.
Digital Marketing
3rd Party Distribution, In Mall Networks,
Social Communications, Web, Shopper
Connections & Mobile.
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23. 3rd Party Distribution
• Akoo, enVu & Found
• Nintendo 3DS
• Point Inside & Fast Mall
SIMON’S DIGITAL MARKETING In Mall Networks
CAPABILITIES • OnSpot / Mallvision 360
• Wi-Fi
Social | Communications
* Capabilities include 10 participating malls and a selection of up • Facebook + Facebook Places
to 100 malls in Simon’s top markets •
•
Twitter
Foursquare
• Google Places
• YouTube
• Email
Mobile Web (simon.com)
• B2C & B2B
• Mobile Shopper Club℠ (TXT) • Retailer Showcase
• Optimized Web • Gift Card Sales (Consumer & Volume)
• Native App • Simon Central & Web Tools
• Shopkick (partnership)
Shopper Connections
• Email Addresses
• Mobile Phone #’s
• Facebook Likes
• Twitter Followers
• Foursquare & Google Places Check-In’s
• Shopkick Check-In’s, Walk-In’s & Scans
• Google Places & Yelp Reviews
Beta Trials
• Yelp
• SCVNGR
• Photosynth
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24. EXPANDED EXPOSURE IN UP TO 100 MALLS IN TOP MARKETS
Center Name Market Great Mall San Francisco-Oakland-San Jose-Santa Rosa
Hilltop Mall San Francisco-Oakland-San Jose-Santa Rosa
Brunswick Square New York-Middlesex-Somerset
Santa Rosa Plaza San Francisco-Oakland-San Jose-Santa Rosa
Galleria at White Plains New York-Westchester
Stoneridge Mall San Francisco-Oakland-San Jose-Santa Rosa
Jefferson Valley Mall New York-Westchester
Arsenal Mall Boston
Livingston Mall New York-Newark
Atrium Mall Boston
Menlo Park Mall New York-Middlesex-Somerset
Auburn Mall Boston
Nanuet Mall New York-Westchester
Burlington Mall Boston
Newport Centre New York-Jersey City
Ocean County Mall New York-Monmouth-Ocean Cape Cod Mall Boston-Barnstable-Yarmouth
Rockaway Townsquare New York-Newark Copley Place Boston
Roosevelt Field New York-Nassau-Suffolk Greendale Mall Boston
Source, The New York-Nassau-Suffolk Liberty Tree Mall Boston
The Shops at Riverside New York Mall @ Chestnut Hill, The Boston
Walt Whitman Mall New York-Nassau-Suffolk Mall @ Rockingham Park Boston
Westchester, The New York-Westchester Mall of New Hampshire Boston-Manchester
Brea Mall Los Angeles-Orange County Northshore Mall Boston
Laguna Hills Mall Los Angeles-Orange County Pheasant Lane Mall Boston-Nashua
Ontario Mills Los Angeles Solomon Pond Mall Boston
Shops @ Mission Viejo Los Angeles-Orange County South Shore Plaza Boston
Westminster Mall Los Angeles-Orange County Square One Mall Boston
Gurnee Mills Chicago Discover Mills Atlanta
Lincolnwood Towne Center Chicago Gwinnett Place Atlanta
Northfield Square Chicago-Kankakee Lenox Square Atlanta
Orland Square Chicago
Northlake Mall Atlanta
River Oaks Center Chicago
Phipps Plaza Atlanta
Dover Mall Philadelphia
Town Center @ Cobb Atlanta
Franklin Mills Philadelphia
Apple Blossom Mall Washington, DC
Granite Run Mall Philadelphia
Fashion Center @ Pentagon Washington, DC
Hamilton Mall Philadelphia
Lakeforest Mall Washington, DC
King of Prussia Mall (Court and Plaza) Philadelphia
Potomac Mills Washington, DC
Lehigh Valley Mall Philadelphia
Montgomery Mall Philadelphia St. Charles Towne Center Washington, DC
Oxford Valley Mall Philadelphia Galleria, The Houston Houston
Quaker Bridge Mall Philadelphia Katy Mills Houston
Galleria Dallas Dallas Briarwood Mall Detroit
Grapevine Mills Dallas-Ft. Worth Arizona Mills Phoenix
Irving Mall Dallas-Ft. Worth Crystal River Mall Tampa-St. Petersburg-Sarasota
North East Mall Dallas-Ft. Worth-Arlington DeSoto Square Tampa-St. Petersburg-Sarasota-Bradenton
Coddingtown Mall San Francisco-Oakland-San Jose-Santa Rosa Gulf View Square Tampa-St. Petersburg
* Media and digital capabilities in these
malls is not guaranteed and is based on
availability
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25. USA Jr. Nationals
Fitness Celebration Tour
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26. USA Jr. Nationals
Fitness Celebration Tour
HIGHLIGHTS
An Intimate Live and Energetic Fitness and USA Jr. Nationals Celebration/Recognition Program Built
to Engage with pre-teens, families and sponsors to deliver:
• A Captive Audience
- 4-Hour Event hosted in 10 National Malls and Markets
- Access to an Estimated 500k pre-teens/families
• Live Interactive Fitness Zones – Professional Athlete/Top Amateur Appearances Sport Demonstrations
- Intimate footprint (30’ x 30’) with multiple family fitness stations
- Marquee Pavilion in the round
- Hosted by Professional Emcee/DJ
• Custom Sponsor Event Activation
- Custom Branded Product Showcases
- Product Demonstrations
- Sponsor Driven Contests and Activities
• Other Premium Opportunities
- High Impact On-Mall Solutions
- Digital and Social Networking
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28. USA Jr. Nationals
Fitness Celebration Tour
CORE ELEMENTS
•Modular and flexible “Fitness Field of Play” (30’x30’)
•Interactive Fitness Zones
•Sponsor and Retail Activation Areas
•Marquee Pavilion Stage
•Professional Athlete/Top Amateur Appearances and Sport Demonstrations
•Emcee/DJ Entertainment
•Family Fitness Sports Clinics
•Celebration of USA Jr. Nationals participants and organizations
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29. USA Jr. Nationals Fitness
Celebration Tour
SAMPLE EVENT ITINERARY
Noon – 4:00 pm Interactive Fitness Zones with ongoing
Emcee/DJ Entertainment
Noon - 1:00 pm Athlete Appearance and Sport Demonstration
and Autograph Signing
1:00 pm – 2:00 pm Two 20-Minute Family Fitness Sport Clinics
2:40 pm – 3:00 pm Sponsor Contests
3:00 pm – 3:20 pm Celebration and Recognition of
USA Jr. Nationals participants
and organizations
3:20 pm – 4:00 pm Two 20 Minute Family Fitness Sports Clinics
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30. USA Jr. Nationals
Fitness Celebration Tour
MARKETS/LOCATIONS
NEW YORK Smith Haven Mall
LOS ANGELES Ontario Mills
CHICAGO Orland Square Mall
PHILADELPHIA Oxford Valley Mall
BOSTON Pheasant Lane Mall
SAN FRANCISCO Stoneridge Mall
SEATTLE Tacoma Mall
MIAMI Miami International Mall
ATLANTA Mall of Georgia
CHARLOTTE Concord Mills
* Expanded exposure for a selection of up to
100 malls in Simon’s top markets
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32. Sponsorships Opportunities
USA Jr. Nationals
The platform to engage millions of pre-teens, families and consumers
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33. WHAT THIS MEANS FOR SPONSORS?
• Sampling/couponing/messaging opportunity to 3,000+ youth sports organizations
• Opportunity for on-site presence at all events provides for face to face interaction with all participants
and their families including signage, sampling, and speaking/educational messaging
• Visibility to 1.5M kids and families through logo placement/insertions/samples in promotional and
event materials delivered to all participants
• At Point of Retail Execution
• Guaranteed Consumer Interaction with Your Brand or Product
• Tailor Made Activation Solutions to Fit Client Requirements
• Positive Brand Association with a Healthy Lifestyle
• Multiple Tactics that Target Tweens and Teens Before, During and After Event
• The Power of a Positive Message and Sports Celebrities to Crowd Draw
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34. SUPPORTING SPONSOR - $100,000 Package Summary
Inclusion into specific program promotional materials
FITNESS TOUR/ON-MALL ASSETS: GRASSROOTS ASSETS:
Program Media - 1.5M Registration Forms
- Simon 22 x 28 Posters - 1.5M Participation Cards
- Simon On-Spot Digital Network (Select Venues) - 225K Award Certificates
- Simon Email Blast - 100K Promotional Posters
- Video on Simon You Tube - Extended to Facebook - 10K Counter Cards
- Simon Facebook Posts and Tweets - 5K Handbooks
- 3K Sets of Sport Specific Materials
- Event Signage
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35. PARTICIPATING SPONSOR - $250,000 Package Summary
Inclusion into majority of program messaging and promotional materials
FITNESS TOUR/ON-MALL ASSETS: GRASSROOTS ASSETS:
Program Media - 1.5M Registration Forms
- Simon 22 x 28 Posters - 1.5M Participation Cards
- Simon On-Spot Digital Network (Select Venues) - 225K Award Certificates
- Simon Email Blast - 100K Promotional Posters
- Video on Simon You Tube-Extended to Facebook - 10K Counter Cards
- Simon Facebook Posts and Tweets - 5K Handbooks
- Simon Table Tents - 3K Sets of Sport Specific Materials
Event Presence - Event Signage
- Logo Event Appearance or Placement - Couponing via participation cards
- Open Event Footprint (Up to 10’x10’) - On-site presence available at all events:
- Emcee Mentions - 3,000 local events
- Post Program E-Mail Blast (Incremental) - Qualifiers
- Incremental Promotional Staff - National Trials (Disney)
- National Championships (Disney)
** Activation costs are incremental and the responsibility of the sponsor
* Expanded exposure applies for a selection of up to 100 malls in Simon’s top markets
* Media and digital capabilities in these malls is not guaranteed and is based on availability
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36. PRESENTING SPONSOR - $400,000 Package Summary
Presented by status
Headline billing with logo incorporation into existing USA Jr. Nationals logo
Inclusion into all program messaging and promotional materials
Individual Panel for Sponsor Messaging on 1.5M Participation Cards
Individual Sponsor Messaging on 1.5M Registration Forms
Individual Sponsor Messaging on Inside and Back Cover of 5K Handbooks
FITNESS TOUR/ON-MALL ASSETS: GRASSROOTS ASSETS:
Program Media - 1.5M Registration Forms
- Simon 22 x 28 Posters - 1.5M Participation Cards
- Simon On-Spot Digital Network (Select Venues) - 225K Award Certificates
- Video on Simon You Tube-Extended to Facebook - 100K Promotional Posters
- Simon Facebook Posts and Tweets - 10K Counter Cards
- Simon Table Tents (3-sided enables brand message of one side) - 5K Handbooks
- Simon Door Clings - 3K Sets of Sport Specific Materials
- Simon Custom E-Mail Blast (from our database) - Event Signage
- Simon SMS Text - Couponing via participation cards
Event Presence - On-site presence available at all events:
- Logo Event Appearance or Placement - 3,000 local events
- Open Event Footprint - Qualifiers
- Emcee Mentions - National Trials (Disney)
- Incremental Promotional Staff - National Championships (Disney)
- Field Promotion Manager – Staff - Speaking/Direct Messaging
- Post Program E-Mail Blast
- Category Exclusive
** Activation costs are incremental and the responsibility of the sponsor
* Expanded exposure applies for a selection of up to 100 malls in Simon’s top markets
* Media and digital capabilities in these malls is not guaranteed and is based on availability
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37. SPONSORSHIP COMPARISION CHART:
PROGRAM ASSETS: SUPPORT PARTICIPATING PRESENTING
Presented by status 
Headline billing with logo incorporation into existing USA Jr. Nationals logo 
Inclusion into all program messaging and promotional materials 
Individual Panel for Sponsor Messaging on 1.5M Participation Cards 
Individual Sponsor Messaging on 1.5M Registration Forms 
Individual Sponsor Messaging on Inside and Back Cover of 5K Handbooks 
Inclusion into majority of program messaging and promotional materials  
Inclusion into specific program promotional materials   
PROGRAM MEDIA - FITNESS TOUR/ON-MALL ASSETS:
Simon 22 x 28 Posters   
Simon On-Spot Digital Network (Select Venues)   
Video on Simon You Tube-Extended to Facebook   
Simon Facebook Posts and Tweets   
Simon Table Tents (3-sided enables brand message of one side)   
Simon Door Clings 
Simon Custom E-Mail Blast (from our database) 
Simon SMS Text 
EVENT PRESENCE - FITNESS TOUR/ON-MALL ASSETS:
Logo Event Appearance or Placement  
Open Event Footprint  
Emcee Mentions  
Incremental Promotional Staff  
Field Promotion Manager – Staff 
Post Program E-Mail Blast 
Category Exclusive 
GRASSROOTS ASSETS:
1.5M Registration Forms   
1.5M Participation Cards   
225K Award Certificates   
100K Promotional Posters   
10K Counter Cards   
5K Handbooks   
3K Sets of Sport Specific Materials   
Event Signage   
Couponing via participation cards  
On-site presence available at all events - Locals, Qualifiers, National Trials/Championships  
Speaking/Direct Messaging  
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38. Adam VanRees
avanrees@debartolosports.com
Direct: 813.264-8811
Mobile: 330.565-5373
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