Text Mining and Sentiment Analysis on Twitter using R

1. By
Datla Aditya
Koya Siva
Prof Dr. Ramesh Sharda Pappoppula Veerendra

2. • Social media analytics
• Focusing on customer views
• Targeting the Black Friday and
Cyber Monday season to get
the customer’s views on sales
and deals.

3.  Over $59 Billion generated over the Black
Friday weekend.
 Predicting consumer behavior is crucial to
maximize revenues.
 To deliver a consistent, positive customer
experience.

8. Retailers:
Products : Blu-Ray Player, Camera, Tablet,
Jewelry
Brands :
Strange : Bill Gates

9.  Walmart: Bestbuy, fires, savemoney, Target, handgun
 Target: Bestbuy, books, Walmart, pjs, Kindle,
Galaxynoteii
 Ebay: Apple, clearance, streetwear, mobile, shirt
 Amazon: giftcards, giftideas, Cybermonday, DVD,
Bluray
 Billgates: spread, givingtuesday, Blackfriday, sale, sell

10.  Bill Gates, Black Friday, Cyber Monday, Deals.

11.  Sentiment analysis or opinion mining.
 Sentiment Score is calculated.
 The opinion lexicon made by Hu and Liu .
 Score = no. of positive words – no. of
negative words.

12. 900 600
450

13. 300
-100

14. 150 650
800 600

15.  Retailer with most positive response this
Thanksgiving sale:
900
 Brand with most positive response this
Thanksgiving sale:
800

16. Thank You