As your digital marketing agency, we help your business to grow.We will assist you in using the most persuasive digital marketing mediums to yield extensive outcomes.
Influencing policy (training slides from Fast Track Impact)
Untitled document (4).pdf
1. FACEIN
Digital Marketing
A digital marketing course typically covers a wide range of topics to provide
participants with a comprehensive understanding of the digital marketing landscape.
The content may vary among different courses and institutions, but here is a general
overview of sub-courses that are commonly included:
Introduction to Digital Marketing:
● Overview of digital marketing concepts and its importance.
● Evolution of marketing in the digital age.
● Key digital marketing channels.
Search Engine Optimization (SEO):
● On-page optimization techniques.
● Off-page optimization strategies.
● Keyword research and analysis.
● SEO tools and analytics.
Search Engine Marketing (SEM) and Pay-Per-Click (PPC):
● Introduction to SEM and PPC.
● Google Ads and Bing Ads platforms.
● Ad campaign creation and optimization.
● Budgeting and bidding strategies.
Social Media Marketing (SMM):
● Platform-specific strategies (Facebook, Twitter, LinkedIn, Instagram,
etc.).
● Social media content creation and curation.
● Paid social advertising.
● Social media analytics.
Email Marketing:
● Building and maintaining an email list.
● Designing effective email campaigns.
● Email automation and segmentation.
● Analytics and performance tracking.
Content Marketing:
● Content creation and curation.
● Blogging and article writing.
● Video marketing.
● Content distribution strategies.
2. Inbound Marketing:
● Attract, convert, close, and delight methodology.
● Lead generation and nurturing.
● Marketing automation tools.
Analytics and Data Analysis:
● Introduction to web analytics.
● Google Analytics and other analytics tools.
● Data interpretation and reporting.
Conversion Rate Optimization (CRO):
● Understanding user behavior.
● A/B testing and experimentation.
● Improving website and landing page performance.
Mobile Marketing:
● Mobile app marketing.
● SMS and in-app marketing.
● Responsive design and mobile-friendly strategies.
Affiliate Marketing:
● Introduction to affiliate marketing.
● Setting up and managing affiliate programs.
● Affiliate tracking and performance measurement.
Digital Marketing Strategy and Planning:
● Developing a digital marketing plan.
● Budgeting and resource allocation.
● Monitoring and adapting strategies.
Legal and Ethical Considerations:
● Privacy laws and regulations.
● Ethical considerations in digital marketing.
A digital marketing course typically covers a wide range of topics to provide
participants with a comprehensive understanding of the digital marketing landscape.
The content may vary among different courses and institutions, but here is a general
overview of sub-courses that are commonly included:
Introduction to Digital Marketing:
● Overview of digital marketing concepts and its importance.
● Evolution of marketing in the digital age.
● Key digital marketing channels.
Search Engine Optimization (SEO):
● On-page optimization techniques.
● Off-page optimization strategies.
● Keyword research and analysis.
3. ● SEO tools and analytics.
Search Engine Marketing (SEM) and Pay-Per-Click (PPC):
● Introduction to SEM and PPC.
● Google Ads and Bing Ads platforms.
● Ad campaign creation and optimization.
● Budgeting and bidding strategies.
Social Media Marketing (SMM):
● Platform-specific strategies (Facebook, Twitter, LinkedIn, Instagram,
etc.).
● Social media content creation and curation.
● Paid social advertising.
● Social media analytics.
Email Marketing:
● Building and maintaining an email list.
● Designing effective email campaigns.
● Email automation and segmentation.
● Analytics and performance tracking.
Content Marketing:
● Content creation and curation.
● Blogging and article writing.
● Video marketing.
● Content distribution strategies.
Inbound Marketing:
● Attract, convert, close, and delight methodology.
● Lead generation and nurturing.
● Marketing automation tools.
Analytics and Data Analysis:
● Introduction to web analytics.
● Google Analytics and other analytics tools.
● Data interpretation and reporting.
Conversion Rate Optimization (CRO):
● Understanding user behavior.
● A/B testing and experimentation.
● Improving website and landing page performance.
Mobile Marketing:
● Mobile app marketing.
● SMS and in-app marketing.
● Responsive design and mobile-friendly strategies.
Affiliate Marketing:
● Introduction to affiliate marketing.
● Setting up and managing affiliate programs.
● Affiliate tracking and performance measurement.
4. Digital Marketing Strategy and Planning:
● Developing a digital marketing plan.
● Budgeting and resource allocation.
● Monitoring and adapting strategies.
Legal and Ethical Considerations:
● Privacy laws and regulations.
● Ethical considerations in digital marketing.