Most junior roles (such as runners, assistants and receptionists) can be the most customer-facing. As is often said, clients are hard won and easily lost. Advertising agencies are also on the lookout for analysts and planners to ensure a product is accurately marketed to the target audience. Long hours in order to meet deadlines Creative thinking: Need to take an innovative approach in the development stages. Analytical thinking: Advertising agencies are also on the lookout for analysts and planners to ensure a product is accurately marketed to the target audience.
Facilities (which includes post production, studio and equipment hire, special physical effects, outside broadcast, processing laboratories, transmission, manufacture of AV equipment and other services for film and TV) Publishing (books, journals, magazines, newspapers, directories and databases, news agencies, and electronic information services)
The Creative Industries . Creative industries contributed 5.6% of the UK ﾕ s GrossValue Added in 2008 . Exports of services by the creative industries totaled 17.3billion in 2008, equaling 4.1% of all goods and servicesexported . There were an estimated 182,100 businesses in thecreative industries on the Inter-Departmental BusinessRegister (IDBR) in 2010, this represents 8.7% of allcompanies on the IDBR . Software and electronic publishing make the biggestcontribution to GVA of the creative industries, at 2.5% in2008. They also make up a large number of total creativefirms (81,700).
The 11 Sectors. Advertising. Animation. Computer games. Facilities. Fashion and textiles. Film. Interactive media. Photo imaging. Publishing. Radio. Television
Industry relationships and HarryPotter…. What is ‘Harry Potter’ and where is he?
Harry Potter franchise…. Film Producer: Heyday Films, MPC, Warner Bros.. Film distributor: Warner Bros.. Film Titles: Foreign Office. Book publisher: Bloomsbury. Game producer: EA. Audiobook: HNP. Poster Design: Crew Creative Advertising. Toys: Recreation. TV advert: Active Pictures. Theme Park Attraction: Universal. Music: Abby Road Studios. Marketing and Publicity: Liquid Soul Media
Booklet Task…. You will create a booklet entitled, ‘How To Create a Franchise!’. Using Harry Potter as a template, you will explain the different companies involved in creating a media franchise. Think about the companies that might be involved; production, advertising, TV, posters, gaming, animation.. It is your job to research the specific companies involved – don’t just use the companies mention in the Harry Potter case study.. Word limit: 1000 words
Postcard Task. Create a series of postcards describe the industries within the Creative Media sector. This should leave you with 11 postcards, one for advertising, animation, computer games, facilities, fashion and textiles, film, interactive media, photo imaging, publishing, radio, television. Each postcard should be headed with an industry, which you will the describe. Each postcard should need no more than 150 words
Cross-Industry Ownership. When one company or person has stakes in several areas of the media industry. Examples?. Richard Desmond owns OK! Magazine, Channel 5, the Daily Express and the Daily Star. Rupert Murdoch: The Sun, The Sunday Times, The Times, 39% of BskyB, 20th Century Fox, Intermix Media Inc.
News Corps bid for BskyB. When did it all begin?Rupert Murdoch’s News Corporation is seeking to take full control of satellite broadcaster BSkyB, by acquiring the 60.9% of the shares it does not already own.. Why does the sale matter so much?News Corporation is the UK’s largest newspaper publisher, printing more than one in three copies sold. Sky is the largest broadcaster, with turnover of £5.9bn against the BBC’s £4.8bn. The Murdoch family say a merger makes good financial sense, but critics say it would create a media group of unprecedented power, in which newspapers could be bundled with a Sky subscription, or Sky sports content could be shown exclusively on Times and Sun websites.
News Corps bid for BskyB…. Doesn’t Murdoch already control Sky?No, he owns 40% of the voting shares in News Corp. It in turn owns 39.1% of BSkyB, with others holding the rest. Although Rupert’s son James is BSkyB’s chairman, the two companies are separate entities.. What is the vital criterion?Cross-media power. Cross-media ownership rarely triggers competition law concerns, because TV and papers are considered distinct markets. Ofcom, though, is judging the deal by “public interest” considerations: whether the number of independent voices in media will be reduced as a result of a super-Murdoch company. This is known as the media plurality test.
Media Conglomerats. Complete ‘Cross-industry ownership’ questions 1-3 and remember to create a spider diagram that explains the the different companies owned by a particular conglomerate.. Reference: http://www.pbs.org/wgbh/pages/frontline/shows/cool/giants/