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Strategy Execution Assessment
1.
Strategy
Execution
Assessment
Name: Title:
Company Name:
Email:
Phone Number: No. of Employees:
Vision YES
NO
1. Do you have 'Real' Core Values to guide the behaviors of your people?
2. Do you have a clear and compelling Core Purpose that explains why your company exists?
3. Do you have a clear and compelling long-term strategic vision for your company?
Strategy YES
NO
4. Have you specified the geographical regions you will market and sell your products to?
5. Have you documented the key identifying characteristics of the target market customer for your
brand?
6. Have you documented the key needs, problems, frustrations and desires of your target market
customer?
7. There are only 3 strategic games. Do you know which game you are playing, and are you playing
that game to win?
8. Have you specified which activities are core to your chosen strategy?
9. Have you specified which activities are NOT core to your chosen strategy?
10. Does your brand have a clear positioning statement?
11. Have you clearly specified the 3 key benefits for your brand?
12. Do you have clear and compelling promise for your brand?
13. Have you specified the key moves to position your firm for industry success within the next 3-5
years?
Accountability YES
NO
14. Does your company have clearly documented numerical targets?
15. Have you updated your SWOT analysis in the last 90 days to accurately reflect your current
reality?
16. Does your company have clearly documented Strategic Priorities (projects) to implement this
current quarter?
17. Do you measure the small handful of Key Performance Indicator (KPI) numbers every week that
drive your current business model?
Engagement YES
NO
18. Do you use a dashboard to make your performance visible every week?
19. Have you clearly documented who is accountable for the key functional roles in the business -
and how their performance will be measured?
20. Do your staff know the consequences for achieving (or not achieving) the performance standard
required in their role?
21. Do you have every major role in your company filled with an "A" player?
Cadence YES
NO
22. Has your 1 Page Strategic Plan been updated in the last 90 days?
23. Does your management conduct well-structured "execution meetings" with your team members
on a weekly basis?
24. Do you hold your team members accountable for execution progress every week?
25. Do you review your Strategy Execution and results every quarter?
