Not having a well structured goal can have a lasting impact on business in the present and the future. This is a short guide to defining goals that are Specific, Measured, Achievable, Results-Driven, and Time-Bound.

1. Creating SMART Goals
for Stone and Tile
Companies
Reverb Valley Marketing -- http://reverbvalley.com

2. SMART Goals
Specific
Measurable
Achievable
Results-Based
Time-Bound
SMART Goals

3. SMART Goal Example
By January 1, 2019, design and implement a
new logistics approach for our slate roofing
products by carrying out clearly defined
processes and guidelines so employees and
managers have more confidence that their
deliveries will be on time.

4. Specific
What. Why. How.
A specific goal is written in
an easy to understand way
and clearly defines what it
is you are going to do to
achieve the goal you've set.
It is the what, why, and how
of your goal.

5. What?
Design and implement a new logistics approach for our
slate roofing products

6. Why?
So sales reps and managers have more confidence that
their deliveries will be on time.

7. How?
By carrying out clearly defined processes and
guidelines.

8. Measurable
How will you know you’re
successful?
Usually the goal serves as
the measure for itself. But
additionally there are
smaller, more short-term
measurements that are
built into the strategy you
make to accomplish the
goal.

9. Measure
In the example given above, the essential measurement for the goal
is whether or not you designed and implemented a new logistics
approach for your slate roofing products by January 1, 2019.

10. Attainable
Achievable but challenging
A SMART goal isn't
necessarily meant to
motivate you to set
records. But they should
stretch you so much that
you're challenged.

11. Attainable
As you carry out each step of your strategy you learn a
lot about what works and what doesn't. But you won't be
able to tell what works unless you closely monitor and
are driven by your strategy's results.

12. Results-Driven
Results not tasks
The key here is to choose
goals that have outcomes
that can be measured
instead of a list of tasks
that need to be carried out.

13. Results-Driven
The result you want with respect to the SMART goal
example is to have a new logistics approach for your slate
roofing products.

14. Time-Bound
Results not tasks
Goals need a sense of
urgency to motivate your
company to push itself
harder and harder. A
specific time frame allows
you to create that urgency
so that your results are
relevant to your business's
current performance.

15. Time-Bound
The time boundary in the SMART goal example is the
date January 1, 2019.

16. SMART Goals
Each SMART goal you create links with the next which
ultimately link to your business goals.
It helps to create clear communication across the
organization about the objectives and expectations of each
team.
Get your SMART goal worksheet HERE.

17. Reverb Valley Marketing 513.939.4342 josh@reverbvalley.com