With all of us safely in quarantine, the automotive retail market is also severely impacted. Discover how buyers and retailers are adapting!

1. carjack update
The impacts of a quarantine:
what we’ve noticed so far

2. Search intensity
for cars is going
down
… for ALMOST all brands
-52%
Premium brands are
less affected for now
And people seem to enjoy themselves
looking at dream cars…
-51% -50% -49% -52%
-39% -36% -34% +18% +8%
Data based on google trends data for 3d week of march versus long-term average

3. And the total impact
of the Covid-19 will
likely be large and
long-lasting
Source: WSJ, Forbes
Chinese
sales
down 79%
EU 2020
impact
estimated
at 20%

4. We also see a more
qualitative online
engagement on
carjack.be
Average time
spent
+17%
Average page
views
+23%
Engagemen
t rate1
+59%
1 – People looking for a quote or a test-drive
And people are
clearly spending
time behind their
computers
10 x%

5. Closed dealerships are
opportunities to evolve
quicker to a more
digitized customer
journey
This can
start very
simple…
Source of example: Group Kenis, Renault/Dacia
Add online
chat
Allow for online
quotation

6. And the total
impact of the
Covid-19 will
likely be large
and long-lasting
By adding more functionalities, a digital journey
will be much more successful
Source of example: DEX
Add online
chat
Allow for online
quotation
Do an online
walkthrough
Add video
support
Joint online
configuration
…
DEX launched ‘safe car
shopping’ with online
walkthroughs

7. Source of example: Geely
In China, they are taking
the digital journey online
quickly, with multiple
brands expanding online
sales functionalities
Online buying
(Tesla approach)
At-home car
testing
Home
delivery

8. … Or you could really think
outside (or inside) of the box!
Carvana is a US based
‘digital’ used-car vendor
with a network of 23 self-
service vending machines

9. Do you want to know more? Or
discover wat carjack can do for you?
Let us know!