The document discusses different types of SEO, including local SEO and national SEO. Local SEO focuses on optimizing a website to rank for local searches, while national SEO aims to attract wider audiences across locations. It also provides tips for local business SEO, such as setting up Google My Business listings, encouraging online reviews, building local citations, and optimizing websites with geographic keywords. The overall aim of both standard and local SEO is to improve online visibility and grow sales for local businesses.