The document provides 10 questions that will be asked to a member of the target audience in an upcoming interview. The first 5 questions focus on a regional lifestyle magazine, asking about the types of articles, how it could portray its regional genre, what would make the person buy it, the style of language expected, and why they would choose it over other options. The remaining 5 questions focus on ancillary tasks like the magazine's billboard and website, asking about expected content, how the billboard could encourage buying the magazine, if the house style should be reflected elsewhere, what would make them interested in the website, and if promotions would increase likelihood of buying or visiting.