Slide created towards the submission of data exploration assignment for horse racing.

2. OBJECTIVE
1. Generate the insights from the data in order to determine the USP.
2. Target Audience –
 Enthusiasts (Buyers / Sellers of Horses.)
 Wagers.
 Horse Collectors.

3. ENTHUSIASTS
1. I am very particular about the price.
2. Factors that are correlated to price are –
Factor Buy Side Sell Side
Country / State US (FL) US (KY|LA)
Age 2 3 U
Race Type MCL/CLM AOC

4. WAGERS
• I am going to put money on a particular horse.
• I am specific about various attributes of not only horse but of the track
and weather.
 Age of Horse – 3u
 Track Condition, Surface , Weather – (FT - D - L/C) or (FM – C – T)
 Type of Race – CRC , CD

5. COLLECTOR
• I have a taste for exquisite items.
• I want a horse that has a potential to be famous and shall add to my rich
collection.
• I usually don’t care about the money if I get what I am looking for.
o Horse with the age 3U runs the longest distance and attracts the
most crowd.
o Races in the state KY are most popular of all.
o Sex restriction (Blank / F) are more desired across all age groups.