3. Modern mythic embodiment Carlson then took this a step further, and said that the music video artist is seen as embodying one, or a combination of "modern mythic characters or forces" of which there are three general: Commercial Exhibitionist: No longer an artist, but a monger of her own body image – selling everything to be in the spotlight Televised Bard: Storyteller who uses on screen images rather than personal ones. The Electronic Shaman: Embodies various roles. Guide/ wizard who takes you on a spiritual journey. http://www.zx.nu/musicvideo/musicvideo.pdf
4.
5. Visual music styles: A Standard clip Performance Clip: The artist performing the song – usually in a concert setting. Narrative Clip: The “story” of the song being told Experimental Visual Narration (Art Clip): Usually an abstract clip in the music video http://www.youtube.com/watch?v=fJ9rUzIMcZQ
![Sven Carlson ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/svencarlsonsianraj-110317152357-phpapp02/85/Sven-Carlson-1-320.jpg)
![Dissection of music videos ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)