Brand Witz 2008, Final Presentation of Khulna uNivers

1. COMMUNICATION CAMPAIGN THAT DEFINES AND
PROMOTES FAIR CANDIDATES TO THE ELECTORATES FOR
THE PARLIAMENTARY ELECTIONS.

4. Patriotism
Promise
Fair
Enlightenment
Keeping
Candidate
Corruption
Free

5. Geographic
Region
Age
Demographic
Social Class
Socio Income Level
Economic

6. Geographic
Demographic
Socio
Economic

7. Geographic
Demographic
Socio
Economic

8. Geographic
Demographic
Socio
Economic

9. TVC T-shirt
Mobile Messaging Transportation Branding
Postering
Sticker
Radio Commercial

11. Field Level Awareness
Community Radio
Opinion Leader
Hat Bazaar Kobial

12. Road Show in Different Universities
Teachers’ Participation
Web Based Social Networking
Branding in Different Outlets

14. Road Show in Different Universities
Teachers’ Participation
Web Based Social Networking
Branding in Different Outlets

15. Outsourced
83 Outsourced
9 DEC’s Event Telecom Local
Districts Ad
Offices Mgt. Operators Government
EOs Agencies
Companies

16. Total Budget Requirements- BDT 34.54 Cr.
Expected Sources of Funds- BEC & Donors.
Expected Implementation Period- 3 Months

17. BUDGET ALLOCATION FOR COMMUNICATION CAMPAIGN
The total budget for the FY 2008-2009 of Bangladesh Election Commission is:
Total non-development Expenses - BDT 460 Crore
Total development Expenses - BDT 88 Crore
Total Expenses - BDT 548 Crore
Expenses for Common Tools Expenses for Exclusive Tools
Tools Amount of Tools Amount of
Tk in Crore Tk in Crore
Sticker (.2*70000000) 1.4 For Rural People 2.25
Mobile Messaging (.25*30000000) .75 For City Slum 1.5
Postering (4*2000000) .8 For First Time Voter .2
TVC 16.54 For Social class and Income Level .6
Radio Commercial 5
Total 4.55
T-shirt 3
Transportation Branding .5
Total Expenses Tk 34.54 Crore which
Direct Mailing 2
is nearly 7.5% of the Total non-
development Expenses allocated in FY
Total 29.99
2008-2009.

25. faircandidate4bangladesh@yahoo.com
FACEBOOK GROUP- Fair Candidate For Bangladesh
Thank You

26. BUDGET ALLOCATION FOR COMMUNICATION CAMPAIGN
The total budget for the FY 2008-2009 of Bangladesh Election Commission is:
Total non-development Expenses - Tk 460 Crore
Total development Expenses - Tk 88 Crore
Total Expenses -Tk 548 Crore
Expenses for Common Tools Expenses for Exclusive Tools
Tools Amount of Tools Amount of
Tk in Crore Tk in Crore
Sticker (.2*70000000) 1.4 For Rural People 2.25
Mobile Messaging (.25*30000000) .75 For City Slum 1.5
Postering (4*2000000) .8 For First Time Voter .2
TVC 16.54 For Social class and Income Level .6
Radio Commercial 5
Total 4.55
T-shirt 3
Transportation Branding .5
Total Expenses Tk 34.54 Crore which
Direct Mailing 2
is nearly 7.5% of the Total non-
development Expenses allocated in FY
Total 29.99
2008-2009.