At Sabre Hospitality, we recently introduced the term ‘hotel retailing’ as part of our new report on the Future of Hotel Booking – A Guide to Hotel Retailing - but what does that really mean? If you search online for hotel retailing, you get a wide variety of results that primarily focus on how your properties can reimagine your spa, salon or gift shop outlet. But today, that’s only a small part of the broader hotel retailing picture. At Sabre, we’re on a mission to help our hoteliers understand the full meaning and value behind the mindset shift of becoming a true retailer – which is all about delivering exactly what your customers want, when & where they want it. “Hotel retailing” encompasses every digital touch-point that lights the path throughout your guest’s shopping & booking journey – and those hoteliers who get it right are the ones delivering truly unrivaled guest experiences.