Ripple

2. LAYLA’S LIST (WEBSITE)
What is LAYLA’S LIST?
The only curated travel site in the world,
focusing exclusively on video driven
content. This site provides the user with
stays that are not just stays, but great
experiences.
What did RIPPLE do?
Ripple was involved in the process from
business strategy to design. We created
the logo, UI/UX and design for the
website, including the content and flow.
The result is a stunning website,
browsing which will be a great
experience in itself.

3. LAYLA’S LIST (SOCIAL MEDIA)
Description
We have been involved with Layla’s List
at all points – from website design to
digital and social media management.
We’ve created a strategy which is based
on the fact that there are unusual
experiences awaiting a traveller. We’ve
written blogs, written and designed
other social media content to reflect
this strategy.

4. BOARDMAPS (WEBSITE)
What is BOARDMAPS?
A decision management system for
boards and executive teams that
ensures strategic and tactical alignment
before, during and after business
meetings.
What did RIPPLE do?
Ripple was commissioned to create the
website – the work involved UI/UX,
design, content & coding. The website
was designed to appeal to the corporate
nature of the users and had a classic
white feel to it. Using Boardmaps’ brand
colours, we designed an interface that
would be simple to use and yet stay
sophisticated. In a sense, the feel of the
site itself was made to reflect the nature
of a board meeting.

5. BROWNBOX (WEBSITE)
What is BROWNBOX?
Brownbox makes a range of books, toys
and activity kits that take children on
exciting adventures to different parts of
the world, all from their own homes. All
Brown Box toys are interactive,
engaging and entertaining. Kids love the
toys and parents are thrilled because
the toys are ‘real world toys’ (not
digital) and educative.
What did RIPPLE do?
Ripple was commissioned to rethink the
website – the work involved UI/UX,
Design & Written Content, Coding,
Payment Gateway Integration and a full
fledged Content Management System.
The new website is designed to reflect
the product in its full glory while making
browsing and purchase, simpler.

6. APPS DAILY (WEBSITE)
What is Apps Daily?
Apps Daily is India’s largest retail
distribution network for mobile apps.
Ripple was commissioned to create the
UI/UX and design for the website as well
as think through the e-commerce piece.
Description
Leading with Apps Daily’s flagship
insurance product, the website design
simulated the ease with which one
could use the Apps Daily platform. The
result - a huge jump in their sales and
usage.

7. APPS DAILY (SOCIAL MEDIA)
Description
Starting with blogs for SEO, SEM
campaigns and posts/feeds on social
media, Ripple manages all the content
for Apps Daily. Relevant and targeted
communication resulted in a 30% drop
in conversions, with an increase of
1,300% increase in brand mentions on
searches and a 450% increase in sales.
All within 4 months.

8. ENSTASY (WEBSITE)
What is ENSTASY?
Enstasy is a collection of mystical poems
written by California based author Mira
Sai after her near death experience.
What did RIPPLE do?
Ripple was commissioned to create the
website – the work involved UI/UX,
Design & Written Content, Coding and
Payment Gateway Integration. The
website was designed to go with the
mysticism and sense of peace conveyed
by the poetry. The design itself conveys
the sense of the poetry and draws the
browser/reader into the product.

9. What did RIPPLE do?
When we were commissioned to design
the book cover and the CD cover for
Enstasy, we read the poetry. And
realized that it seemed as if some one
was seeing the light through a lattice-
like gossamer veil. Which, when you
come to think of it, is pretty much what
it actually was. So, there wasn’t much to
do, except translate that thought into a
visual representation.
ENSTASY (COVER DESIGNS)

10. RED RIBBON (WEBSITE)
What is RED RIBBON?
Red Ribbon is a UK based investment
house that incubates projects and
makes them investment ready for angel
investors.
What did RIPPLE do?
Ripple was commissioned to rethink the
India website and brochure. On the
website – the work involved UI/UX,
design, content and coding.
The new website is designed to reflect
Red Ribbon’s 3Ps of impact investing,
i.e. People; Planet, Profits.
The brochure was designed in an
innovative manner, in the shape of Red
Ribbon’s logo – a triangle – to help the
brochure stand out. The content of the
brochure too was written to explain Red
Ribbon’s philosophy of investment.

11. EO (WEBSITE FOR SCOTLAND RETREAT)
What is EO?
Entrepreneurs Organization is a global
peer to peer network exclusively for
entrepreneurs. With a presence in 48
countries, EO members’ companies
have revenues of over USD 536 billion.
What did Ripple do?
EO has been working with us for over 2
years now. Apart from designing their
communications, Ripple also creates the
UI/UX and design for the websites
announcing the annual retreats. So far,
we’ve done the sites for Scotland and
Finland. The result – the retreats were
sold out on the first day of the launch of
each site.

12. EO FINLAND (WEBSITE FOR ANNUAL RETREAT)

13. RIPPLE ANIMATION (WEBSITE)
What is RIPPLE ANIMATION?
Ripple Animation, is one of the premier animation
houses in the country with ‘simplicity’ and ease of
understanding at its core.
Description
We created a website that would
showcase our animation powers with an
animation video at its heart. Content
has been broken into bite sized chunks
and refreshingly simple icons have been
used as markers. All in all, the page
reflects the philosophy of Ripple
Animation.

14. TRIGGER HAPPY (WEBSITE)
What is TRIGGER HAPPY?
Veteran ad-man Jaideep Samarth started his
second innings as a photographer. Trigger
Happy is a website created to display the
pictures he has taken over the past 20 years.
Description
Ripple was commissioned to create the
website – the work involved UI/UX,
Design & Written Content, Coding and
Payment Gateway Integration.
The website also needed to convey a
sense of the visual composition of Mr.
Samarth’s photography. Using his own
pictures Ripple managed to create great
visual symmetry which has resulted in
many visitors on the site as well as social
media pages.

15. TRIGGER HAPPY (SOCIAL MEDIA)
Description
We designed the social media pages to
reflect the photographer’s art
(photography) and all pictures used
were the ones taken by him. The page
looked great and was instantly liked by
many. (The photography is so cool, we
really can’t take credit for this.) And
since the page became so popular, it has
been a great place for Mr. Samarth to
issue invitations to his showings, put up
pictures and get reactions to them as
well as to interact with admirers of his
work.

16. Description
When pictures speak a thousand words
each, it is unnecessary to say much. Just
let them speak for themselves. So we let
Mr. Samarth’s evocative photography
do its own talking for the brochure. The
invitation too was minimalistic in terms
of copy. We were glad to note that we
were right and the exhibition was a
huge success.
TRIGGER HAPPY (BROCHURE & INVITATION DESIGN)

17. ASYA (WEBSITE)
What is ASYA?
Asya garments is a not for profit
organization which brings ‘Chikankari’
hand embroidered t-shirts stitched by
women in Jais Village to consumers in
metros. Each t-shirt sold benefits the
women who create these designs.
Description
Ripple was engaged to create the UI/UX
and design for the website which we did
on a pro-bono basis.

18. ICICI PRUDENTIAL AMC (WEB)
What is ICICI
PRUDENTIAL AMC?
ICICI Prudential AMC is one of the largest
private sector general mutual fund
companies in the country.
What did RIPPLE do?
Ripple creates microsites for their sales
partners like HDFC securities. Banners,
content for the microsite and regular
updates were part of the mandate.

19. ICICI PRUDENTIAL AMC (WEB)

20. ICICI PRUDENTIAL AMC (WEB)

21. ICICI LOMBARD (WEB BANNERS)
What is ICICI LOMBARD?
ICICI Lombard is one of the largest private
sector general insurance companies in India,
offering insurance coverage for motor,
health, travel, home and student travel.
What did RIPPLE do?
Ripple creates content for their digital
channels. The work we do for them
includes articles, infographics, e-mailers
and a series of animated videos which
we script and execute for them.

22. ICICI LOMBARD (INFOGRAPHICS)

23. CANARA ROBECO (INFOGRAPHICS)
What is CANARA
ROBECO?
Canara Robeco, a mutual fund company,
is a joint venture between Canara Bank,
one of the oldest Indian banks and
Robeco, a Dutch asset management
company with Euros 189 billion under
management.
What did RIPPLE do?
Ripple creates content for their digital
channels. The work we do for them
includes articles, infographics, e-mailers
and a series of animated videos which
we script and execute for them.

24. CANARA ROBECO (INFOGRAPHICS)

25. KHELO TOYS (SOCIAL MEDIA)
What is KHELO TOYS?
Khelo toys is a website which sells toys.
It is based on the aggregator model with
one caveat: no electronic toys which are
harmful to kids. So no video games and
the like.
What did RIPPLE do?
We were mandated to handle their
social media and digital presence
(except website). We came up with a
strategy which said, “Bring children back
to the real world”. Every post, every
feed, every word and picture that went
out was based on this strategy, or was a
toy descriptor. So successful was the
plan, that they got organic sales
enquiries from Face Book, without
spending one red cent on SEO or SEM.

26. TRIDENT (SOCIAL MEDIA)
What is TRIDENT?
The Trident, Nariman Point is part of the
Trident chain located in the heart of
Mumbai.
What did RIPPLE do?
Ripple managed their digital presence
with posts, tweets and feeds which have
the flair and elegance that Trident
patrons expect from all aspects of the
hotel.

27. What did RIPPLE do?
As a chain Trident Hotels have been
known to provide classic experiences to
their patrons. With a product this
extraordinary, how could we have not
put our heart and soul into the
communication? The result of our
perseverance has been a series of
posters as sophisticated as the patrons
of The Trident.
TRIDENT (POSTER DESIGN)

28. THE OBEROI, NARIMAN POINT (SOCIAL MEDIA)
What is THE OBEROI?
The Oberoi is one of Mumbai’s most
prestigious hotels with breathtaking
views of the Arabian Sea. The Oberoi
Group’s commitment to excellence is
reflected in all aspects of their business.
What did RIPPLE do?
Ripple managed their social media
channels. Ripple has been creating all
kinds of digital communication of an
international standard for The Oberoi.
Wit and excellent taste are the
hallmarks of Ripple’s output for this
client.

29. What did RIPPLE do?
We were commissioned to create a
quarterly bulletin/brochure which goes
out to their premium clients. As you can
see, the bulletin has been designed
keeping in mind the sophisticated tastes
of these premium customers. The
content too has been picked with the
same objective in mind and written in
laid-back, elegant prose style.
THE OBEROI (BROCHURE)

30. Description
The Oberoi has always been celebrated
for its cuisine. When we started out
making their posters, we had a tough
task at hand – match up to the cuisine.
And we’re proud to say, we didn’t do
too badly. The posters themselves are a
visual delight, just like the gastronomic
experience at The Oberoi.
THE OBEROI (POSTER DESIGN)

31. What did RIPPLE do?
Since it is a school, we’ve always chosen
bright shades and colours with happy
looking layouts. And happily enough,
we’ve found that the school
administration, parents and even
grandparents quite like the work.
THE CATHEDRAL & JOHN CONNON SCHOOL (MISCELLANEOUS WORK)
What is CATHEDRAL?
Cathedral & John Connon is arguably
the number one school in India. When
they need any sort of collaterals for
their events or even some design in
general we’re commissioned to do it.

32. RUMBLE IN THE
JUNGLE!
Since the event was a performance by
very young children, we chose a toonie
illustration style jungle as the motif for
the event. The same style was used to
create invites, stage backdrops,
CD covers and various other collaterals
for the event. The authorities at the
school and the parents appreciated the
visuals.
THE CATHEDRAL SCHOOL (BACKDROPS & CAMPAIGN)

33. What is ACEF?
The Asian Customer Engagement Forum (ACEF) is a
branding and marketing forum which meets for
discussions and to award brands for excellence.
Ripple has designed the communications for their
last two events.
Description
Since they are a serious marketing forum, we chose
to stay uncluttered with white as the main motif and
their brand colour used judiciously. As you can see,
the results have been dignified and elegant – as befits
an organization of this nature.
ACEF