This document provides an overview of Intelligent WhatsApp for Business (IWB) from Gulf Business Machines. It discusses that IWB allows companies to enable WhatsApp as an end-user communications channel through a 3 step process of registering a verified business profile, setting up backend services, and automating needed services. IWB can be used to build informative, transactional, and intelligent services for various user types like customers, employees, and government entities. The solution architecture involves internal applications connecting to IWB APIs and artificial intelligence through IBM App Connect and IBM Power Machine. A demo of IWB is then shown.
6. 12:15
How can we enable IWB?
GBM WhatsApp Services
Intelligent WhatsApp for Business (IWB) can be used by
any company to enable WhatsApp as end-user
communications channel.
The enablement of IWB can be summarized into 3 steps:
1
2
3
Register verified business profile
Setup the services backend
Automate the needed service/s
7. 12:15
How can we use IWB?
GBM WhatsApp Services
IWB can be used in various scenarios which required end-
interactions.
GBM usually offers the below journey for IWB customers:
1. Build informative services
2. Build transactional services
3. Build intelligence services
The above services can be offered to various types of users
such as (Customers, Employees, Third-party companies
and other government entities).
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What is the solution architecture?
GBM WhatsApp Services
Internal
Applications
IWB
Artificial Intelligence
IWB APIs
IBM App Connect
IBM Power Machine
