Thu Feb 5, 2015 2:00pm GMT* Reuters is not responsible for the content in this press release.Macy's ...

1. Macy’s Celebrates Lunar New Year 2015| Reuters
Thu Feb 5, 2015 2:00pm GMT
* Reuters is not responsible for the content in this press release.
Macy's Celebrates Lunar New Year 2015
Macy's pays homage to the "Year of the Goat" throughout the month at select stores nationwide
This February, Macy's (NYSE:M) stores nationwide will celebrate Lunar New Year 2015 with a grand
salute to kindness and prosperity. During a series of educational activities and special events,
Macy's will commemorate the "Year of the Goat" through theatre, art, song, prose and cuisine
presentations emphasizing this year's characteristics which inspire peace and trust.
Macy's limited-edition Year of The Goat
tote bag. (Photo: Business Wire)
"Macy's is committed to honoring the diverse cultures of our customers and employees," said
William Hawthorne, senior vice president of Diversity Strategies, Macy's, Inc. "Lunar New Year is a
very special time of year to join our communities and celebrate the 'Year of the Goat' through
diverse product assortment, in-store special events and partnership with major community events.
Supporting local cultures is a core Macy's value and we are so proud to be able to offer another
exciting array of initiatives in 2015."

2. Family-friendly Lunar New Year-themed events will take place in select stores across the country
including San Francisco, Los Angeles, Hawaii and New York from Feb. 14 through Feb. 21. These
events will feature traditional activities ranging from Lion Dance and instrumental performances to
fashion shows, authentic refreshments and live music. In addition, with any $50 purchase during the
event, attendees will receive an Alex Woo(TM) Year of the Goat charm as a free gift and have the
opportunity to purchase a limited-edition Macy's Lunar New Year tote for $10 (with the qualifying
purchase, while supplies last*).
As part of the continuing "My Macy's" initiative that provides locally-relevant merchandise to
specific communities, nearly 50 stores nationwide will once again partake in the festivities by
offering an increased selection of Lunar New Year-themed merchandise. Red and black color
palettes will be very prominent among handbags, assorted leather goods and intimate apparel. Also,
special-edition cosmetics packaging in red and gold, Lunar New Year-branded gift cards and red
envelopes and specially-designed fashion jewelry in 32 styles offer the perfect gift assortment for
any "Year of the Goat" celebration. This special collection of hand-picked gifts will also be available
online at www.macys.com/lunar.
Macy's Lunar New Year festivities will also include local advertising and window display dedications,
as well as comprehensive tourism outreach detailing shopping trips and events for travelers visiting
from China during the holiday.
Below are the dates and locations for Macy's Lunar New Year in-store celebrations:
Macy's South Coast Plaza - Los Angeles - Feb. 14
Macy's Ala Moana - Oahu, Hawaii - Feb. 14
Macy's Hillsdale - San Mateo, CA - Feb. 21
Macy's Union Square - San Francisco - Feb. 21
Macy's Flushing - New York - Feb 21
Macy's Valley Fair - Santa Clara, CA - Feb. 21
Macy's Southcenter - Tukwila, WA - Feb. 21

3. For a complete listing of specific event details and additional information please visit
www.macys.com/lunar.
*Make any purchase of $50 or more and receive a special Alex Woo(TM) Year of the Goat charm*
and get a limited-edition Year of the Goat tote bag* for only $10! Purchase must be made at the
event. (One per receipt, while supplies last.)
About Macy's
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers
at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well
as to customers in the U.S. and more than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers
distinctive assortments including the most desired family of exclusive and fashion brands for him,
her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the
Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower
shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York
City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast
Plaza in southern California -- are known internationally and are leading destinations for visitors.
Building on a more than 150-year tradition, and with the collective support of customers, employees
and Macy's Foundation, Macy's helps strengthen communities by supporting local and national
charities giving more than $70 million each year to help make a difference in the lives of our
customers.
For Macy's media materials, images and contacts, please visit our online pressroom at
www.macys.com/pressroom.
Photos/Multimedia Gallery Available:

4. http://www.businesswire.com/multimedia/home/20150205005082/en/
Macy's, Inc.
Alyssa Bendetson, 646-429-7447
Alyssa.Bendetson@macys.com
or
Kamal Bosamia, 312-781-4152
Kamal.Bosamia@macys.com