Launch the new Porsche Macan in the MENA region.
Unique Selling Point:
World’s ﬁrst sports car in the compact SUV segment.
We positioned it as:
A sports car that made modern, urban
everyday lifestyles more exciting and dynamic.
We turned the region blue with a
-360degree, Through The Line campaign,
using our local experience and insights to target the right
people at relevant touchpoints, such as universities, cinemas,
shopping malls, beach, retail stores and fashion shows.
MENA-wide campaign including print, OOH, direct
marketing, POS, magazine special operations and
Partnership with Fitness First
A new intensiﬁed workout called the Macan TUFF
Challenge, providing participants an opportunity to
%60 more enquiries in the ﬁrst 2 months.
2,247 new contacts acquired for our database.
236 leads generated.
78 sales made.
Life, intensified. ComThe new Porsche Macan.
Activation designed to appeal to the emotions of the young,
savvy target audience. We recommend partnering with a
Concept and Staging:
We stage an ‘intense’ experience within the university. A
bungee jumping event.
a) A few days before the event, we place ﬂoor stickers in
the hallways and a giant inﬂatable cube in the campus
with a teaser message.
b) On the M-Day, we bring the crane, and brand the whole
area with Macan.
Roaming Porsche promoters encourage people to
register on the Macan hub.
Those who participate in the bungee jump, get a chance
to be invited for the exclusive Macan launch.
Various cameras will be placed to shoot and provide live
feed of the bungee jump on a large screen.
Idea: WATER SPORTS
Addressing the needs of our target audience and building
greater relevance to the Macan theme, we create an
outdoor event concept that can be implemented across the
Concept and Staging:
Bring to life the core promise of ‘Life, intensiﬁed.’ through a
series of thrilling beach activities.
a) We set up a Macan-branded ‘intense zone’ at the beach
that will be the central hub.
b) Porsche registration booth with a promoter to encourage
people to register on the Macan hub.
c) Mini mobile stand with the augmented reality app.