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从创作本源谈创意
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从创作本源谈创意
1.
一般来说,每当人们提到一件物品,我们的脑海中总是会闪现出这件物品相关的特征、外形、气味等等能够使这件物品被定义的种种因素。 拿牛奶来说,首先它是白色的液体,然后他是可以喝的,最后它对人体是非常有益的等等我们还可以想出很多来定义牛奶。 那么,创意能够被怎样定义呢?这就是我们今天主要讨论的一个问题。接下来我会提出一系列的问题,来进行头脑风暴。
2.
就像抠图一样,我们要得到一幅图中我们想要的那部分,那么我们就必须将那幅图其余的部分都选出来或者擦掉。就像刚开始我所说的那样,创意是一个涵盖很广的概念,那么我们在找到创意是什么之前,我们先来看看创意不是什么。
3.
它绝对不应该是为了满足创作人员个人的表演欲表现欲玩个性 耍性格显示自己有水平有思想而存在!
4.
上面一句就是平铺直述,完全未经过加工,就像一道 1+1=2 的算术题。而人们之所以会更偏爱第二句,我想正是因为第二句里面有画面感
有语气的支撑或许富有想象力的人们还可以把它扩充为一个故事。可是,不要忘记,两点之间线段最短,这一个例子让我们再次提出上一个 问题:创意是努力找寻一种更有效的沟通与表达方式吗?
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