sunSTRATEGIC is a creative led digitial agency providing content, social media, digital marketing, web development, mobile app development, media planning and branding services. info@sunstrategic.com +17187054618 / +919833366550

1. Beforewedelveintohowto
strategicallyusesocialmarketing
throughoutallofyourmarketing
activities,let’sdoaquickmarketing
historylesson.Inthepast,theprimary
wayaprospectcouldgetinformation
aboutacompanywasbyengaging
directlywithasalesperson.Marketing
focusedonbrandbuildingand
awarenessbyusingmassadvertising,
tradeshows,PRandprintmedia.
Directmailandcoldcallingmadeup
themajorityoftargetedinteractions,
andmarketerspassedallnewleads
–hotorcold–tothesalesteamfor
follow-up.
WiththearrivalofGooglein1998,B2B
companiesstartedtofocusonsearch
engineoptimization(SEO),pay-per-click
(PPC)advertisingandemailmarketing
todrivetraffictotheirwebsite.Theyalso
createdcontentsuchaswhitepapers
andwebinarstoconverttrafficintoleads.
Thebestmarketersrealizedthattheirleads
wereoftensenttooearlytosales.
Asaresult,theyinvestedinleadnurturing
andscoringprogramstofurtherdefine
hotleadsandusedadditionalmethods
tonurturetherest–tobesenttosales
atalaterdate.
Today,marketingthroughSEO,PPC,
andemailarestillverymuchapartofthe
marketingmix,butsocialmediasitesdrive
alargeportionoftheB2Binteractionson
theweb.
Throughthemanyconnectionssocial
marketingcreates,businessescanbegin
tomovefromacompany-to-buyermarketing
modeltoapeer-to-peerinfluencemodel.
Socialistheperfectplatformforcreating
thosevaluablebusinessrelationshipsthat
promotesharingandengagement.Andfor
thistobeeffective,asamarketeryouhave
todevelopastrategythatweavesinsocial
aspartofeverymarketingcampaignthat
youdo. CONTACT sunSTRATEGIC FOR QUERIES.
• 93%ofB2Bmarketersusesocialmarketing
tomarkettheirbusiness
• 85%ofmarketersreportedthatthenumber
onebenefitofsocialmarketingisgenerating
morebusinessexposure
• 74%ofmarketersreportedthatsocialmarketing
hasincreasedtheirsitetraffic
• 59%ofmarketersareusingsocialmarketing
for6hoursormoreperweek
LET’S TAKE A LOOK AT SOME
COMPELLING STATS FROM THE
SOCIAL MEDIA INDUSTRY
SOME CONTEXT
01
1. Don’ttakeyourselftooseriously.
Itshouldbeobvious,butsocialmarketing
isaboutbeingsocial,andthatmeansyou
needagoodpersonalitytomakeyour
brandlikable.
2. Inboundisnotenough.
Eachofthetacticsdescribedinthisguidecan
workontheirown.But,forabusinesstobenefitfully
fromthem,theyshouldbecombinedwithoutbound
marketing.Neverunderestimatewhatabitofpaid
promotioncandoforyourbusiness.
3. Youmusthavegood
contentandsolidoffers.
Withoutwell-produced,
engagingcontent,any
andalltacticsyouemploy
willmostlikelyfail.
7. Peer-to-peer
sharingisthe
bestwaytoget
yourmessage
heard.
4. Youwillneedastrongcalltoaction.
Thetried-and-true,strongcalltoactionisjustas
importantinsocialmediaasitisanywhereelse.
Beclearaboutwhatyouwantyouraudienceto
doafterconsumingyourcontentorengagingwith
yourbrand.
5. Alwaysaddvalue.
Attheendoftheday,ifyouare
notprovidingsomesortof
valuetoyourprospectsand
customers,youarenotdoing
yourjobandsocialmediawill
neverworkforyou.
6. Neverforgetthatsocialisatwo-waystreet.
Noonelikesbeingtalkedat.Yes,broadcastyourmessage,but
remembertokeepthelinesofcommunicationopeninbothdirections.
Whencontacted,alwaysrespondquicklyandsincerely.Besuretomix
upyourmessaginganduseacombinationofcontentandoffers.
THE GOLDEN RULES
OF SOCIAL MARKETING
WHY DOES MY BUSINESS
NEED SOCIAL
MARKETING?
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+91.9833366550
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