1. Yourwebsiteisahub*
Areyoulookingforeffectivewaystoutilizedigitalmarketingbetter?Areyoulookingforacomprehensiveapproachorjustmore
inspirationinthisarea?Thenyouhavecometotherightplace.This“one-paper”isanappetizerjustaboutthat,whatdrivesdigital
marketingrightnow,thetrendandthetechstuffcondensedtoa“onepager”basedonsolidresearch*.
Kærvej8,2970Hørsholm,Danmark. | info@creagaia.com | www.creagaia.com
Yourwebsiteisyourmarketinghub,thisistheunderstandingmajorfrontrunnersindigitalmarketingarriveat.Afterbeingdazzledbyall
thenewkidsintown,fromarisingnumberofsocialmedia,mobilesolutions)toappsandonlinemarketingtools–withnorealstrategic
coherence,thetrendnowistoworkwithaholisticapproachorstrategy,calledInbound.Creagaiadigitalmediaisdedicatedtothis
philosophybecauseitiswhatcanbemeasuredandwherewearemostcompetent:Buildingstrongdigitalstrategiesandsolutionsfor
ourclients.
YYourwebsiteisyourhub.Youmakesure,youoptimizeeverythingtoeventuallylandavisitor(whoisarealperson,nota“click”)one
placewithonepurpose.MajorUSbasedandrecentreportsindicate,thatyourwebsiteisthebestplacetodirecttraffictoget
conversion.Andwithnoconversiononline,thesedaysyouhavefewotherinterestingoptionstoattractnewleads,prospectsand
clients.SomeofthebiggestB2Ccompaniesinthisworldalsohavethelargestbudgetsonline,attractingnewleads,specialtarget
groups,youngergenerations;stressingthepointitsovitaltounderstand,planandexecute.Itmaysoundsimplistic,butifitwereeasy,
morecompanieswouldanswerinsurveystheyaregoodatit,sincethevastmajorityadmitthisiswhatitisabout.morecompanieswouldanswerinsurveystheyaregoodatit,sincethevastmajorityadmitthisiswhatitisabout.Yourwebsiteisthe
crux,thehub,yourmarketingeffortmustrevolvearoundit.
Themantrais“conversion”
Whyonearthinvestinonlinemarketing,ifnottogetaresponsefromyourvisitors,oncetheyaftersomuchcourtshiphavefinally
arrivedthere?Responseis“conversion”,notyeta100% scientificallywelldefinedterm,butitiscoveredwith“obtainingthedesired
reactionfromyourvisitorsdependingonanumberoffactorslikemarkets(btborbtc)andsizeofbusiness,purposeofthesiteetc”.
Conversionisalwaysameasurableactionfromyourvisitorsatyoursite:buyingisone,signinguptomails,acceptingattest,
downloadingareport,signingupforaclub,etc.mayallbedesired“conversions”.Thatisthebeautyofit,youcandoA/Btestsand
youlearnsomethingfast.youlearnsomethingfast.Thisiswhatwewanttofocusonmeasurableresultsbuildingabetterbusinessforourclients.

2. Valuepropositionisback
Researchshowsthatdigitalmarketingwithawell-definedvaluepropositionfaresmuchbetterthantryingtodoanumberofthingsatthe
sametimewiththebestintention,eithertoseewhatworksortryingtotellthewholestoryatonce.Stayfocused:Whatdowedeliverto
whombetterthanothersandwhatdowewantourvisitorstolearnandtodo?
KnowledgeisKey
Mostworkontheinternetisbasedonintuition,hear-sayandpuretrialanderrorwithoutastructuredapproachandwithoutsolidMostworkontheinternetisbasedonintuition,hear-sayandpuretrialanderrorwithoutastructuredapproachandwithoutsolid
researchtobackupwhatyoudo,orwhyandhowyoutestwhatyoutest.Ifyoudotestatall.Ifthereisvaluableknowledgeoutthere,
andpeoplewhoknowhowtoturnitintoprofitfasterandbetter,whydoyourownbasementexperiments?Weareplayinganexpert´s
fieldthesedays;itisnolongerpurepioneeringandhappyintuition.
Alignmentistheprerequisite
AccordingtoresearchagreatdealofcompaniesarenotaligningtheirmarketingeAccordingtoresearchagreatdealofcompaniesarenotaligningtheirmarketingeffortsaccordingly,theylacksinglepurposefocus,and
alignmentisalsoaligningtheorganization,people,outsideagencies,media.Andmostofallperhapsofflinewithonline:brand-perception
andidentity?Doyouhavethesamerelevantmessagesandgoals,lookanddesign?Thisisalittlelikewantingtoclimbamajor
mountain:allpreparationmustfocusonthisspecificgoal.DesiredConversion.
Partnershipmakesthedifference
YYouareinforthelonghaulhere.Whateveryoudowillhaveprofoundimpactonyourwebpresenceanditwilltakesometimebeforeyou
canreapthefruits.Sofindapartnerfortheride,whoreallyhasatrackrecordinthefield,whohaveamatchingapproachandforwhom
makingasuccesswithyouiscrucialtothem.
CreagaiaMediaSolutionsisthatpartnerwithathirstfor
innovationandthecompetencetohelpyoureachyour
goals.Webuildstrategiesandconceptsaswellas
apps,websites,socialmedia,smssolutionsandmore.
Kærvej8,2970Hørsholm,Danmark. | info@creagaia.com | www.creagaia.com
Findusbyphone31311939,mail, ,facebookorLinkedIn.
Notes:*”hub”asinabikewheel,wherethespokestransferenergytotherimandbackorintheITsenseofthe
word,bothmetaphorsmakesense.
ResearchascompiledbytheyearlyDigitalmarketingReportfromUSbasedMeclab,latest2014.