2. OBJECTIVE 1
‘To interview the designer of ‘MerCulture’ to gather information’
- I have successfully interviewed our client and we have used this
information as my team member posted it on her website for viewers
to understand more about the company itself. Here is a screenshot of
the page on the website with the interview posted
3. OBJECTIVE 2
‘To use photos, videos and sound which could be a video
advertisement, a soundtrack for the website and video and a
photoshoot.’
- We have taken a final group shot, produced a promotional video of
which the sound track was created by our team member, Rhona. I am
really pleased that we managed to use a good variety of multimedia
for this project.
4. OBJECTIVE 3
‘To use a good professional single lens reflex camera, not an automatic
camera’
- For our video we used our team members, professional camera, the
Canon EOS 500d. I think it was a really good choice as it was simple to
use and in result, our final video and photo was of good resolution
5. OBJECTIVE 4
‘To shoot it in appropriate scenery which would be the beach on a
sunny day’
- I think we managed to film in appropriate scenery, however it wasn’t
the best weather but nonetheless, we used filters on our video to
enhance and brighten the clips to give the effect of a sunny day.
6. OBJECTIVE 5
‘To use appropriate colour filters and effects on clips of our video to fit
the theme of ‘MerCulture’’
- I think that we managed to use appropriate colour filters because of
emailing our client for her colour palette which we used in the video.
Furthermore, her response said that she did in fact like our use of colour
filters.
7. OBJECTIVE 6
‘To use a Photo editor to edit our final photos’
- Although we did not use Photoshop, we did use IPhoto, to brighten
and boost the photo, as well as enhance the contrast of it
8. OBJECTIVE 7
‘To have the ability to reblog media from our website’
- Since we used Tumblr for our website, all our followers can reblog
anything from our website.
9. OBJECTIVE 8
‘To have the ability to comment on the media produced from the
filming day’
- Although nobody has commented yet on the media from our filming
day, tumblr does allow this and also as our client has posted the video
on her official Facebook page, viewers can comment on it here as
well.
10. OBJECTIVE 9
‘To get our video posted on the official ‘MerCulture’ page’
- In the end, our client did post our video on her Facebook page and
we are really happy with this outcome.
11. OBJECTIVE 10
‘To have our website on ‘Tumblr’, a famous blogging site’
- We did use tumblr for our website and so have achieved this
objective.
12. OVERALL COMMENTS AND
IMPROVEMENTS
- Overall, I am really glad with our final project as our client is happy
with it too. I managed to achieve all of my objectives and am proud
of sticking to them. If I had to make future modifications, I would use
a tripod for our video for more stability as well as having more models
in the film of different ethnicities, to promote the cultural diversity of
‘MerCulture’.
- From this project, I have learnt the importance of keeping in touch
with a client and have technically gained experience in the editing
of videos and enhancing of colours and filters. I have also
understood how difficult it is to share different jobs within a group in a
fair way and manage to communicate within a group.
- Nonetheless, I feel I have achieved a lot with this project and hope
that our client does gain buyers and viewers for the promotion of her
brand.
