Teaser Video ~ Storyboard

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Teaser Video ~ Storyboard

  1. 1. TEASER VIDEO - STORYBOARDPROMOTING MERCULTURE
  2. 2. CLIP 1Shot type : Weather shot Camera movement: noneContent: skyTime: 2 secondsColour filter: enhanced Purpose: to set the scene
  3. 3. CLIP 2Shot type: Wide shotCamera Movement: noneContent: waves crashing on the shoreTime: one wave – few secondsColour filter: none Purpose: again to set the sceneand beach theme of ‘MerCulture’
  4. 4. CLIP 3Shot type: Mid shotCamera movement: noneContent: One model flips hair and turns aroundTime: 3 secondsColour filter: faint sepia tonePurpose: entice the audience to the first appearanceof the model
  5. 5. CLIP 4Shot type: Very Wide shotCamera movement: slight pan from right to leftContent: two models ‘playing tag’Time: 2-3 secondsColour filter: enhanced colourPurpose: to show the full bikini and the ‘fun’ you havewhen you wear the bikinis also the diversity MerCulturelikes to promote
  6. 6. CLIP 5Shot type: Transition shotCamera movement: noneContent: noneTime: 1 secondColour filter: aruba bluePurpose: To have a smooth transition and fit in with thecolour palette of MerCulture (Harmonic colourscheme)
  7. 7. CLIP 6Shot type: Close-upCamera movement: tilt upContent: One model (Ciara) laughing wearing a strawsunhatTime: 2 secondsColour filter: enhancedPurpose: Again to show that when you wear thesebikinis you are happy
  8. 8. CLIP 7Shot type: over the shoulderCamera movement: noneContent: One model (Milly)putting sunblock on noseat slight tilt wearing straw sunhat and then turns andgigglesTime: 3 secondsColour filter: enhancedPurpose: to show the top fastening of bikini and girlhaving fun when wearing MerCulture
  9. 9. CLIP 8Shot type: Wide shotCamera movement: NoneContent: All three models jumping and flashes mid airto create the effect that a photograph was takenTime: 2 secondsColour filter: enhancedPurpose: to sell the bikini
  10. 10. CLIP 9Shot type: Wide shotCamera movement: noneContent: all 3 models back facing cameraTime: 2 secondsColour filter: enhancedPurpose: show the back of the swimwear
  11. 11. CLIP 10Shot type: zoomCamera movement: noneContent: One girl from the five girls turns around andruns towards camera before blowing a kiss andcovering cameraTime: 3 secondsColour filter: enhancedPurpose: End of commercial

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