2. Director: Michael Downing
Production company: McCann London
Initial release: June 9th 2016
Genre: Thriller/comedy
Cinematography: Nanu Segal
Editing: Work
Subway “The Moment of Decision”
detailed secondary research
https://www.youtube.com/watc
h?v=36BLfaN78iY
3. McCann involves itself with businesses that seek to “discover their true story
and communicate it in the most impactful way possible.” The company has a
vast portfolio of works and companies that they have been involved in with,
such as CocaCola, Nestle, Nespresso, Subway and Unilever.
Their business practice reflects the positives of their products and creates
imaginative and relatable adverts to appeal to that specific target audience,
through visuals, choice of actors and directorial style.
4. From the video, the target audience of the advert can be
determined to be the average working person. The actors used
in the advert and their costumes present them as average
office workers , from their suits and ties. This target audience
matches the business style of SubWay as they focus on fast
and healthier food compared to their fast-food competitors.
From the appearance of the actors in the rest of the advert, the
target audience appear to be in the C2, C1, B and A class due
to them being the most likely to be the office working
population.
Subway “The Moment of Decision”
detailed secondary research
