Marketing Strategy of a sweet shop

1. Pahalwan’s Marketing Strategy
Submitted by :
Shashank Tripathi – B27
14020441186

2. Preamble
• First shop name “Pahalwan Di Hatti” was set by Anant Ram in 1934
• The roots of the shop are from Lahore(now in Pakistan) from where Anant Ram
learned the art of selling and producing sweets
• The Shop received the award from the Prime minister of the state in the year 1952
for the consistency in the quality
• Pahalwan’s later diversified there business into packed snacks and opened
branches in other cities of Jammu
• Company has its own website for receiving online orders
• They have a banquet with 27000 sq. ft. area which is 15 Kms from their
Headquarter

3. Expansion
Phase 1
• Head Office and manufacturing facility in Delhi- NCR
• Open shops in Delhi & Mumbai near Railway station and Airport
Phase 2
• Manufacturing facility in Gujrat
• Open shops in Bangalore, Kolkata & Pune
Significance:
Opening Manufacturing facility in Delhi will allow them smooth functioning(Reduction in supply chain
cost)
Visitors visiting Jammu & Kashmir will when return to there hometown will easily recognize the shop at
railway station and Airport( Shop will also give them high visibility)
Note: Company should not open its shops in mall as it will ad cost to there marketing budget and will not
give expected ROI.

4. Online Marketing -Website
Company shall work on improving website content
Improvement suggestions:
• More of a interactive website with customers
• Offers and best picks should come on the home
page of
the website
• Two options of ordering i.e without registration
and with registration ( asking customers to signup
for exciting offers
• Customers will get notification on there
mail/phone about the latest offers
• Offer individual customers extra discount on there
birthdays/Aniversary Old website

5. Digital Marketing
Facebook page:
Company should com up with active Facebook page notifying latest offers
Google ad-world:
Company should invest in pay per click google ads to create brand awareness
Tie-up with third party:
To get more presence and online orders company should tie-up with online promoters like
foodpanda.in, orderyourchoice.com, Zomato, Justdial & Yellowpages

6. Print Media
• Company should come up with print media ad in the
local newspapers where the company is opening their
shops
• The ads should concentrate more on taste and range of
products rather than the ambience and facility
• The tagline of the company can be changed from “The
family taste” to “ The taste that unites India & Pakistan”
Old Advertisement concentrating on ambience

7. Thank You