Free Local Online Advertising for Small Businesses pdf
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Local Search Advertising is an incredibly effective way to promote your business for free (for the most part). You don’t need a web site and can easily beat your competition for top ranking on Google Local with minimal effort.
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Free Local Online Advertising for Small Businesses pdf
- 1. Local Search Exposed An introduction to promoting and advertising your business on the web using free local search advertising techniques.
- 3. Local Search Advertising • Internet search basics • Local search is important • Who should use local search advertising • Key points for local search advertising • Develop your keywords • Create your listing • Optimization • Local search options
- 4. Internet Search Basics • The Internet revolves around search • Four types of searches • General: one word, high level (cameras) • Looking around: more specific, two words (digital cameras) • Buying or research mode: phrases and specific items (Canon A570 digital camera) • Local: Seattle camera store • 62% of Internet users do local searches • About half use a location modifier • Frequently ready to buy
- 5. Internet Search Basics • Google is the search engine of choice for nearly 70% of Internet searches • Internet search is replacing most traditional ways of finding a business or service • While online purchases continue to grow most people still prefer to spend their money locally • Nearly 85% of purchases are local • Services, dining and entertainment are typically local activities
- 6. Local Search Advertising is Important • Customers are looking for you and your service or product • Local search advertising is just beginning to grow • The little guy can compete and win
- 7. Who Can Use Local Search Advertising • Brick and mortar establishments • Services • Professionals • Web based
- 8. Key Points for Local Search Advertising • Free (one exception for Yahoo) • Website not required • You may show up on map and organic search pages • Opportunity to optimize your listings
- 9. Develop Your Keywords • Keywords are what makes the Internet go around • What are the keywords your customers use to find you • Don’t waste words on non-search terms • Quality, best, robust, excellent, the • Consider different spellings and other grammatical issues • Community names • Seattle (Wallingford)
- 11. Keywords Are Important- What’s The Problem
- 12. Create Your Listing • Create an account on your selected service (Google, MSN Live, and Yahoo) • Open your Local Business Account • Enter basic company information • Company name entry is critical • Use keywords based on your research • Remember Papa Murphy
- 13. Optimization • Beat even the biggest competitor • Complete all fields • Use as many photos and videos as you can • Reviews • Coupons
- 14. A Picture IS Worth a Thousand Words
- 15. Sneaky Tricks • Your unpaid listings may be displayed before organic and paid search listings • Create leads for yourself in a large corporation • Conduct market research • Develop a mailing list
- 16. Sneaky Tactics in Action
- 17. Mobile Search • Handsets are becoming more powerful every day • iPhone • G1 • Smartphones • Blackberry • Nearly a replacement for a laptop for casual use • Google search is on your phone • Voice search • Directions and GPS directly to your destination • Nearly enough of a reason by itself to do local search
- 18. Google G1 Phone with Voice Search
- 19. Destination Based Local Search • Strategy ideal for tourist related activates • Search initiated for a location you are going too • Vacation or business travel • Focus on out of town customers, not local • Put yourself in your visitor’s shoes
- 20. Local Search with Twitter • Claim Twitter listing for your business • @bellevuedentist • @seattlechiropractor • @olympiabakery • Requires a bit of regular posting to a Twitter account • As your activity grows a new listing may appear in Google natural search
- 21. Local Search Options • Search Engines • Google • This is by far the best, do this first • Microsoft Live Maps • Yahoo • Search Directories • CitySearch • Yelp • Yellow Book • Dex • Local
- 22. Local Search and Coupons
- 23. Local Search and Coupons
- 24. Local Search and Coupons
- 25. Local Search and Coupons
- 26. Cautionary Message • There may already be information on Google or other local search platforms about your business • Ensure it is correct • Claim it as your own • No hijacking
- 27. Disclaimers • Doing all this work does not guarantee anything • To get on the search (not maps) results page there needs to be adequate searching on your keyword phrase • Rules can change and might impact your listing
- 28. Summary • Local Search Advertising is an incredibly effective way to promote your business • It is free (for the most part) • You don’t need a web site • You can easily beat your competition for top ranking with fairly minimal work • It works • Go home and claim your listing tonight!