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Scaling Success as a Freelance App Developer

Slides from Dru Clegg's presentation given at the December BYU CocoaHeads Meeting

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Scaling Success as a Freelance App Developer

  1. 1. ) SCALING SUCCESS AS A FREELANCE APP DEVELOPER
  2. 2. ABOUT ME Dru Clegg | @DruClegg WHERE I STARTED Interior Design Program at Savannah College of Art and Design WHERE I ENDED UP Engineering Program Analyst at Solutionreach in Lehi, UT
  3. 3. A FEW QUESTIONS Raise your hand if… ! you hate coding you hate refactoring standards you think freelancing is easy money # YOU HAVE LOTS OF BILLS AND NO SAVINGS b you don’t like talking to people You’re indecisive most of the time you get frustrated easily and lose patience you think work will come to you
  4. 4. PRESENTATION SUMMARY I BEGIN HOW TO START NETWORK JOBS SCHEDULE SPECIALTY II HABITS HOW TO SCALE VALUE BEING THE BEST QUALITY HIRING MONEY SHARE PROJECTS END
  5. 5. I B HOW TO START GET OUT THERE !
  6. 6. NETWORK start networking like your life depends on it L 4 ] b BIZ CARDS EVENTS SOCIAL keep in touch name, twitter, email, what you do meetups, user groups, school activities keep it clean, up to date, and stay active set reminders if you have to eventbrite.com linkedin.com meetup.com twitter.com moo.com ming.ly
  7. 7. MARKET YOURSELF how else will people know about you? SOCIAL MEDIA: linkedin, twitter, instagram, etc. PERSONAL WEBSITE: blogposts, portfolio, resume, contact form
  8. 8. FIND A JOB ELANCE YEEPLY ODESK www.elance.com www.yeeply.com www.odesk.com
  9. 9. JOBS EXIST. FOR SURE.
  10. 10. MASTER YOUR SCHEDULE time management is key Email 11 % 29 % Phone Calls 7% Meetings Social Media 4% desktime.com rescuetime.com Confluence/ JIRA 49 %
  11. 11. IDENTIFY YOUR SPECIALTY • don’t be afraid SET YOURSELF APART !!!!!!!!
  12. 12. BE THE BEST invest in your success Be good at what you do. If not, no amount of business wisdom will save you. PUBLISH APPS DEV COMMUNITIES STAY UP TO DATE TRY OUT OTHER APPS Q K B # Write apps and get them through App Store review. Troll developer communities to find out what’s going on. Familiarize yourself with the latest SDKs and APIs. Spend a lot of money on the app store. Duh.
  13. 13. INCREASE YOUR VALUE • keep raising your rates »Put a dollar amount on your time »Learn on your clients’ dime »Don’t lose yourself »Everything you do doesn’t need a price tag
  14. 14. II B HOW TO SCALE DEVELOP GOOD HABITS
  15. 15. MANAGING PROJECTS and the clients that pay you for completing them TOOLS: use tools to keep up with your project requirements and communicate frequently with clients projectbubble.com thrivesolo.com triggerapp.com podio.com !
  16. 16. MANAGING QUALITY STANDARDS: establish coding standards inline with Apple best practices Work to ensure your code is selfdocumenting REVIEWS: •phabricator.org •atlassian.com •codifferous.com !
  17. 17. HIRING EMPLOYEES • avoid it as long as possible hire those you work well with only hire from referrals within your network
  18. 18. MANAGING MONEY FRESHBOOKS XERO SHOEBOXED www.freshbooks.com www.xero.com www.shoeboxed.com
  19. 19. MANAGING REPUTATION • share and give back where you can GROUPS: volunteer to speak at user group meetings or local events GITHUB: contribute to open source projects STACK OVERFLOW: answer questions REVIEW: reach out to other developers who may need code reviews TESTIMONIALS: have clients write them for your website TWEET: give advice and use hashtags monitor your reputation and analyze your frequently tweeted topics- use www.twylah.com
  20. 20. B R QUESTIONS and ANSWERS " Go ahead. Ask away.

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